Emily Yeo

Owned strategic relationships with brand, agency, and C-suite stakeholders across a $45M+/yr portfolio, acting as a trusted growth advisor and product expert. Designed media strategies aligned with client KPIs, delivering YoY revenue growth; led test-and-learn agendas (Alpha/Beta, brand lift studies, conversion lift studies, performance case studies) to validate new ad formats and creative approaches. Drove full-funnel targeting & creative optimization, with Q3 2024 awareness campaigns delivering +4.4% ad recall and +6.5% awareness lifts beyond industry benchmarks. Partnered with Solutions Engineers to drive performance at scale—customizing measurement, CAPI/pixel improvements, and lead quality optimization—improving LTV & backend results. Served as Search Ads SME; collaborated with Product Marketing to scale ad options and mentor teammates.

Built and executed multi-channel paid media strategies (Meta, TikTok, YouTube, Snap, OOH) for a subscription-based music streaming app across brand and performance objectives. Led creative testing initiatives to reimagine the app’s paid social presence, developing brand-safe, conversion-optimized assets that reduced CPA by 22% and increased CTR by 105% vs historical benchmarks. Synthesized campaign KPIs and test results into actionable narratives to guide executive decision-making on growth levers and channel prioritization. Spearheaded full-funnel tactics priming product-led awareness while expanding retargeting audience pools.

Owned strategic relationships with brand, agency, and C-suite stakeholders across a $45M+/yr portfolio, acting as a trusted growth advisor and product expert. Designed media strategies aligned with client KPIs, resulting in YoY revenue growth amid platform uncertainty. Led test-and-learn agendas (Alpha/Beta, brand lift studies, conversion lift studies, performance case studies) to validate new ad formats and creative approaches, proving incremental value across platforms.