Hi, I’m Emily Yeo. I’m a full-funnel paid social leader with in-house, agency, and vendor experience across entertainment, fintech, travel, and retail. I’ve managed $60M+ in annual budgets with media frameworks that deliver measurable ROAS and incremental growth. I’m skilled in end-to-end campaign strategy and execution ownership, cross-functional project management, creative testing, and translating data into actionable insights. I build strong client relationships, drive growth, and lead multi-disciplinary teams to scale paid social programs. I’ve partnered with Solutions Engineers and Product Marketing to optimize measurement, targeting, and creative; I’ve delivered go-to-market and awareness initiatives, and I excel at presenting performance narratives to executives to guide channel prioritization and growth levers.…Hi, I’m Emily Yeo. I’m a full-funnel paid social leader with in-house, agency, and vendor experience across entertainment, fintech, travel, and retail. I’ve managed $60M+ in annual budgets with media frameworks that deliver measurable ROAS and incremental growth. I’m skilled in end-to-end campaign strategy and execution ownership, cross-functional project management, creative testing, and translating data into actionable insights. I build strong client relationships, drive growth, and lead multi-disciplinary teams to scale paid social programs. I’ve partnered with Solutions Engineers and Product Marketing to optimize measurement, targeting, and creative; I’ve delivered go-to-market and awareness initiatives, and I excel at presenting performance narratives to executives to guide channel prioritization and growth levers.WWWW…