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Senior Product Designer and UX/UI designer with 6+ years delivering research-led design for SaaS, CRM, ERP, mobile, and AI-driven platforms across startups and enterprises. I help companies create products that work for users and drive real business results by combining product strategy, design leadership and business goals. For example, this helps to reduce adoption rates and increase operational efficiency. But it wouldn't be interesting if I didn't love discoveries and finding new opportunities for product growth.…Senior Product Designer and UX/UI designer with 6+ years delivering research-led design for SaaS, CRM, ERP, mobile, and AI-driven platforms across startups and enterprises. I help companies create products that work for users and drive real business results by combining product strategy, design leadership and business goals. For example, this helps to reduce adoption rates and increase operational efficiency. But it wouldn't be interesting if I didn't love discoveries and finding new opportunities for product growth.

Ksenia

UX Designer, UI Designer, Product Designer, +2

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Senior Product Designer and UX/UI designer with 6+ years delivering research-led design for SaaS, CRM, ERP, mobile, and AI-driven platforms across startups and enterprises. I help companies create products that work for users and drive real business results by combining product strategy, design leadership and business goals. For example, this helps to reduce adoption rates and increase operational efficiency. But it wouldn't be interesting if I didn't love discoveries and finding new opportunities for product growth.…Senior Product Designer and UX/UI designer with 6+ years delivering research-led design for SaaS, CRM, ERP, mobile, and AI-driven platforms across startups and enterprises. I help companies create products that work for users and drive real business results by combining product strategy, design leadership and business goals. For example, this helps to reduce adoption rates and increase operational efficiency. But it wouldn't be interesting if I didn't love discoveries and finding new opportunities for product growth.

Available to hire

Senior Product Designer and UX/UI designer with 6+ years delivering research-led design for SaaS, CRM, ERP, mobile, and AI-driven platforms across startups and enterprises. I help companies create products that work for users and drive real business results by combining product strategy, design leadership and business goals. For example, this helps to reduce adoption rates and increase operational efficiency. But it wouldn’t be interesting if I didn’t love discoveries and finding new opportunities for product growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Advanced

Finnish

Intermediate

Chinese

Beginner

Work Experience

Co-Founder & Creative Director at FRCTL-app

March 1, 2026 - Present

Co-founded an early-stage startup and defined product vision, brand strategy, and MVP direction for a creative thinking training system. Led market research, customer discovery, and product validation to identify market opportunities and refine positioning. Designed and launched a vibe-coded landing page that attracted 30+ early adopters, and developed investor pitch materials for a startup pre-incubator.

Senior UX Designer at DAIN Studios

March 1, 2025 - April 30, 2025

Led redesign of a B2B AI platform to align with enterprise workflows and improve usability across task-oriented paths. Delivered competitive analysis, domain research, 1:1 interviews, and user surveys for early-stage teams. Boosted satisfaction score from 39 to 77 (+38%) by restructuring end-to-end journeys and flow-based on user needs. Built DesignOps infrastructure, strategy, and processes to support scalable delivery and better dev collaboration.

Senior Product Designer (Freelance) at Various Startups (Remote Projects)

January 1, 2025 - Present

Led discovery research to define core value propositions, prioritize user needs, and set design strategy for AI/gamification-based mental health app, an AI agent for a friendly lounge service, and an open-source ERP service. Structured an end-to-end design workflow from research to handoff, aligning stakeholders and accelerating delivery for the mental health app.

Senior Product Designer at EPAM Systems

November 1, 2020 - May 31, 2024

Led UX research processes that improved task success rates by up to 40% and reduced user friction in key flows by 60% for Alcon SaaS Remote Service Solutions and a desktop application (macOS & Windows). Reduced cart abandonment by 6% after launch by redesigning the MyAlcon Direct B2B2C e-commerce cart experience. Designed Jabil’s quotation tool from scratch for 280+ internal users across 11 roles, including a full redesign to automate, manage, and scale translation workflows. Conducted qualitative and quantitative studies and incorporated feedback into user-centered design decisions, improving overall usability score (SUS) from 52 to 91 post-redesign for SaaS EPAM Access (IAM). Co-developed 1,000+ UI components as part of scalable, brand-consistent design systems. Delivered complete redesign of an enterprise password management solution impacting 50k+ internal and external users. Collaborated with executive stakeholders and cross-functional teams to gather feedback and guide UX/UI de

UX/UI Designer at Digital Medical Operations (Doctis & Mother and Child)

August 1, 2019 - November 30, 2020

Improved CRM UX for medical customer service and support, increasing productivity by 30%. Conducted interviews, surveys, card sorting, and usability testing, improving product satisfaction by 25%. Developed B2C and B2B interfaces and mobile apps (iOS & Android) informed by UX research and web analytics. Worked on doctor and patient mobile apps and web platforms (B2B2C), internal CRM, a white-label nutrition app, and landing pages for medical and insurance services.

Junior UX/UI Designer at Upwork

September 1, 2018 - September 1, 2019

Carried out user research (surveys, statistical data analysis, and target audience definition), developed user scenarios and user interfaces, and created UI kits. Worked on typography, color, composition, and animation, supporting client delivery through research-informed UI design.