Ksenia

Co-founded an early-stage startup and defined product vision, brand strategy, and MVP direction for a creative thinking training system. Led market research, customer discovery, and product validation to identify market opportunities and refine positioning. Designed and launched a vibe-coded landing page that attracted 30+ early adopters, and developed investor pitch materials for a startup pre-incubator.

Led redesign of a B2B AI platform to align with enterprise workflows and improve usability across task-oriented paths. Delivered competitive analysis, domain research, 1:1 interviews, and user surveys for early-stage teams. Boosted satisfaction score from 39 to 77 (+38%) by restructuring end-to-end journeys and flow-based on user needs. Built DesignOps infrastructure, strategy, and processes to support scalable delivery and better dev collaboration.

Led discovery research to define core value propositions, prioritize user needs, and set design strategy for AI/gamification-based mental health app, an AI agent for a friendly lounge service, and an open-source ERP service. Structured an end-to-end design workflow from research to handoff, aligning stakeholders and accelerating delivery for the mental health app.