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Hi, I’m Emma. I’m a Growth Marketing specialist focused on fintech products adoption, including BNPL, P2P transfers, saving product & EWA. I combine data-driven analytics with hands-on campaign execution to drive user acquisition, activation, and revenue growth. I’ve led multi-channel marketing programs - from email and blogs to social media and PR - built lead funnels, and partnered with product, analytics, and sales to scale fintech initiatives. I’m open to relocation and excited to apply my blend of creative storytelling and rigorous analysis to grow exciting fintech products globally.…Hi, I’m Emma. I’m a Growth Marketing specialist focused on fintech products adoption, including BNPL, P2P transfers, saving product & EWA. I combine data-driven analytics with hands-on campaign execution to drive user acquisition, activation, and revenue growth. I’ve led multi-channel marketing programs - from email and blogs to social media and PR - built lead funnels, and partnered with product, analytics, and sales to scale fintech initiatives. I’m open to relocation and excited to apply my blend of creative storytelling and rigorous analysis to grow exciting fintech products globally.

Emma Nguyen

Growth Marketer, Product Marketer, Marketing Strategist, +3

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Hi, I’m Emma. I’m a Growth Marketing specialist focused on fintech products adoption, including BNPL, P2P transfers, saving product & EWA. I combine data-driven analytics with hands-on campaign execution to drive user acquisition, activation, and revenue growth. I’ve led multi-channel marketing programs - from email and blogs to social media and PR - built lead funnels, and partnered with product, analytics, and sales to scale fintech initiatives. I’m open to relocation and excited to apply my blend of creative storytelling and rigorous analysis to grow exciting fintech products globally.…Hi, I’m Emma. I’m a Growth Marketing specialist focused on fintech products adoption, including BNPL, P2P transfers, saving product & EWA. I combine data-driven analytics with hands-on campaign execution to drive user acquisition, activation, and revenue growth. I’ve led multi-channel marketing programs - from email and blogs to social media and PR - built lead funnels, and partnered with product, analytics, and sales to scale fintech initiatives. I’m open to relocation and excited to apply my blend of creative storytelling and rigorous analysis to grow exciting fintech products globally.

Available to hire

Hi, I’m Emma. I’m a Growth Marketing specialist focused on fintech products adoption, including BNPL, P2P transfers, saving product & EWA. I combine data-driven analytics with hands-on campaign execution to drive user acquisition, activation, and revenue growth.

I’ve led multi-channel marketing programs - from email and blogs to social media and PR - built lead funnels, and partnered with product, analytics, and sales to scale fintech initiatives. I’m open to relocation and excited to apply my blend of creative storytelling and rigorous analysis to grow exciting fintech products globally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Growth Marketing Specialist at Nano Technologies

April 1, 2023 - October 1, 2024

Increased digital engagement by 15-20% QoQ by managing multi-channel content (email, blogs, social media: Facebook, LinkedIn, TikTok) and tracking performance using Metabase and Excel. Supported Google Ads campaigns, analyzing key metrics (CTR, CPC, conversion rate) and providing data-driven optimization recommendations to improve campaign performance. Drove 15-25% user acquisition, reactivated 5-10% churned users, and increased engagement by 20% QoQ through end-to-end lifecycle marketing campaigns (email, push, in-app), leveraging segmentation (Mailjet, CleverTap) and performance analytics (Excel). Built and managed lead generation funnels (10,000+ prospects), acquiring 6 B2B clients (+21% revenue). Tracked pipeline and campaign performance with Excel and HubSpot. Delivered offline activation campaigns, acquiring 20-40% new users per event through effective planning, execution, and performance tracking. Led a team of 3 to develop the company’s first Impact Report, cleaning, analyzin

Marketing Specialist at Mobifone Telecommunications Corporation

August 1, 2021 - February 1, 2022

Managed multi-channel PR and social media planning and reporting (paid PR, website, email, SMS), ensuring consistent messaging and performance tracking. Led PR strategy for a B2C feature launch, coordinating cross-channel execution to deliver timely market entry. Delivered end-to-end PR and event execution for ITU Digital World 2021, managing stakeholders, logistics, and on-site operations in a high-pressure environment.

Co-Founder & Head of Media at Peak in Point (Enactus)

January 1, 2020 - January 1, 2023

Co-founded and led marketing and PR strategy, scaling a nationwide student competition to 100+ teams from 40 universities and 55 media partners.