Emma Filer
Freelance photographer specialising in fashion and ecommerce imagery, delivering conversion-led visuals for brands through studio and location shoots.
About
Freelance photographer specialising in fashion and ecommerce imagery, delivering conversion-led visuals for brands through studio and location shoots. Experienced collaborating with creative and production teams to meet fast-paced deadlines, seasonal direction, and consistent brand standards.
Alongside photography, I create high-impact digital content across video, photography, and social platforms—supporting podcasts, events, and branded campaigns. My background also includes performance marketing and creative production, with a focus on ROI, efficient workflows, and data-informed optimisation.
- 9 years' experience
- Joined July 2026
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Education
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Work experience· 4 roles
Managed and produced 4+ podcasts, overseeing full setup, recording, and post-production. Delivered podcast content contributing to £125k+ in commercial deals in 2025. Created high-impact digital content across video, photography, and social platforms. Filmed and edited event and branded content using professional multi-camera and audio setups. Led content creation for RPO Partnerships, driving engagement through digital storytelling.
Managed and optimised increasing budgets across Meta and TikTok to maximise ROI. Designed and produced high-performing ad creatives for Meta, TikTok, and Amazon, managing full production and post-production. Planned and coordinated photo and video shoots in the UK and internationally, including locations and talent. Produced campaign imagery that generated 100+ website purchases at an efficient £11 CPA. Analysed performance data including CPA and impressions to inform creative and optimisation decisions. Scaled and replicated high-performing paid campaigns to drive sustained revenue growth.
Enhanced the recruitment agency’s online presence by creating, designing, and optimising digital content for web, social media, and job advertisements. Designed graphic assets for social platforms and job listings to maintain consistent brand identity. Researched and produced brand-aligned written content using SEO best practices to increase website traffic. Managed external job boards and leveraged LinkedIn to attract potential clients and improve visibility. Planned social media activity using annual content calendars and tracked website performance and impressions using Meta analytics.
Education
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