Emma Furguson

I’m Emma Furguson, a marketing and talent-focused professional with a background in sociology and psychology and hands-on experience building creator strategies for major brands. I’ve directed full-funnel influencer and celebrity campaigns—handling creator casting, contract negotiations, budgets, timelines, on-site approvals, and performance reporting—so partnerships are both creative and commercially effective.

I’ve supported activations tied to major cultural moments, consistently exceeding campaign KPIs by aligning the right talent with clear goals for reach, engagement, and revenue. From managing influencer teams and partner relationships to delivering data-driven insights and recommendations to clients, I help brands build stronger creator networks and launch campaigns that perform.