ABOUT ME I am a highly accomplished marketing and communications professional with over five years of experience in developing and executing integrated digital strategies for a diverse range of businesses. Specialising in purpose-driven initiatives, I create and implement comprehensive strategies that empower consumers and enable brands to authentically engage with their audiences. My approach combines strategic planning with precise execution to ensure business effectiveness, continuous improvement, and meaningful brand growth.

ABOUT ME I am a highly accomplished marketing and communications professional with over five years of experience in developing and executing integrated digital strategies for a diverse range of businesses. Specialising in purpose-driven initiatives, I create and implement comprehensive strategies that empower consumers and enable brands to authentically engage with their audiences. My approach combines strategic planning with precise execution to ensure business effectiveness, continuous improvement, and meaningful brand growth.

Available to hire

ABOUT ME I am a highly accomplished marketing and communications professional with over five years of experience in developing and executing integrated digital strategies for a diverse range of businesses.
Specialising in purpose-driven initiatives, I create and implement comprehensive strategies that empower consumers and enable brands to authentically engage with their audiences. My approach combines strategic planning with precise execution to ensure business effectiveness, continuous improvement, and meaningful brand growth.

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Language

English
Fluent

Work Experience

Founder & Head of Marketing at The Social Frequency
January 1, 2021 - Present
Led development of digital marketing strategies that drive business growth; oversaw SEO, content creation, social media management, email marketing, and PR efforts; coordinated product launches, annual promotions, events; collaborated with cross-functional teams; mentored staff; built data-driven campaigns; contributed to national and international brand growth.
Marketing & Communications Lead at Yovanka Loria Extensions
January 1, 2021 - January 1, 2023
Led holistic digital marketing strategies, brand positioning and messaging; managed content creation, photo shoots, and cross-functional collaboration with education, sales, and salon teams; coordinated product and service launches; supported international market expansion; built meaningful relationships with stockists and influencers; mentored team; recruited and onboarding new team members; set KPIs and delegated tasks.
Marketing & Communications Coordinator at Yovanka Loria Extensions
January 1, 2020 - January 1, 2022
Supported social media management, content creation, email marketing, SEO, PPC, and analytics; assisted with PR and media relations; contributed to campaign planning and execution; collaborated with education, sales, and salon teams.
Marketing & Communications Coordinator at Yovanka Loria Extensions
January 1, 2023 - Present
Led marketing and communications initiatives, including content creation, social media management, and event support. Built and aligned marketing campaigns with brand vision; coordinated cross-functional teams and supported content strategy across channels.

Education

Certificate in Marketing & Communications at University of South Australia
January 1, 2020 - January 1, 2022
Marketing & Communications at University of South Australia
January 1, 2020 - January 1, 2022

Qualifications

Marketing Certification
January 11, 2030 - April 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Healthcare