As Founder & Head of Marketing at The Social Frequency, I lead the development of digital marketing strategies that drive business growth. With 5+ years of experience, I create tailored solutions for businesses, particularly in health and wellness industries, blending organic and paid strategies to deliver results. My approach blends strategic planning with precise execution to ensure marketing effectiveness, communicate the brand message, and drive sustainable growth while nurturing long-term relationships with audiences and stakeholders. I also advocate for consumer choice and freedom.

As Founder & Head of Marketing at The Social Frequency, I lead the development of digital marketing strategies that drive business growth. With 5+ years of experience, I create tailored solutions for businesses, particularly in health and wellness industries, blending organic and paid strategies to deliver results. My approach blends strategic planning with precise execution to ensure marketing effectiveness, communicate the brand message, and drive sustainable growth while nurturing long-term relationships with audiences and stakeholders. I also advocate for consumer choice and freedom.

Available to hire

As Founder & Head of Marketing at The Social Frequency, I lead the development of digital marketing strategies that drive business growth. With 5+ years of experience, I create tailored solutions for businesses, particularly in health and wellness industries, blending organic and paid strategies to deliver results.

My approach blends strategic planning with precise execution to ensure marketing effectiveness, communicate the brand message, and drive sustainable growth while nurturing long-term relationships with audiences and stakeholders. I also advocate for consumer choice and freedom.

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Language

English
Fluent

Work Experience

Founder & Head of Marketing at The Social Frequency
January 1, 2021 - Present
Led development of digital marketing strategies that drive business growth; oversaw SEO, content creation, social media management, email marketing, and PR efforts; coordinated product launches, annual promotions, events; collaborated with cross-functional teams; mentored staff; built data-driven campaigns; contributed to national and international brand growth.
Marketing & Communications Lead at Yovanka Loria Extensions
January 1, 2021 - January 1, 2023
Led holistic digital marketing strategies, brand positioning and messaging; managed content creation, photo shoots, and cross-functional collaboration with education, sales, and salon teams; coordinated product and service launches; supported international market expansion; built meaningful relationships with stockists and influencers; mentored team; recruited and onboarding new team members; set KPIs and delegated tasks.
Marketing & Communications Coordinator at Yovanka Loria Extensions
January 1, 2020 - January 1, 2022
Supported social media management, content creation, email marketing, SEO, PPC, and analytics; assisted with PR and media relations; contributed to campaign planning and execution; collaborated with education, sales, and salon teams.

Education

Certificate in Marketing & Communications at University of South Australia
January 1, 2020 - January 1, 2022

Qualifications

Marketing Certification
January 11, 2030 - April 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet