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Emma Kepfer

Available to hire

I’m Emma Kepfer, a creative media and public relations specialist based in San Diego, where I turn complex ideas into clear, audience-focused stories.

About

I’m Emma Kepfer, a creative media and public relations specialist based in San Diego, where I turn complex ideas into clear, audience-focused stories. With a background in journalism and media studies, I enjoy leading media outreach, building relationships with journalists, and crafting pitches and communications that help brands show up with confidence.

I’ve also managed social content strategy end-to-end—planning topics, drafting and editing posts, and producing multimedia for platforms like LinkedIn and Substack. From advocacy communications and community outreach to interviewing for feature stories, I bring a detail-driven, SEO-aware approach to storytelling across digital and social channels.

  • 3 years' experience
  • Joined October 2026

Industry experience

  • Media & Entertainment
  • Education
  • Government
  • Non-Profit Organization
  • Retail

Work experience· 5 roles

Media and PR Specialist · Empower Your CourageDec 2025 – Present · 1 yr

Led media outreach by identifying relevant journalists, developing targeted pitches, and building relationships to increase brand visibility. Developed and managed LinkedIn and Substack content strategies from topic planning through drafting, editing, and publishing. Drafted professional emails and external communications while supporting day-to-day administrative needs for company leadership. Helped coordinate a private town hall with U.S. Representatives Scott Peters and Sara Jacobs to facilitate discussion of disability issues, while supporting outreach to other California policymakers including Chris Ward.

Prestige Beauty Advisor · Ult a BeautySep 2025 – Oct 2025 · 2 mos

Delivered personalized, fast-paced customer service in a retail environment while communicating product information clearly and professionally. Collaborated with team members to support daily operations, resolve customer concerns, and meet store goals.

Social Media Manager / Associate · Associated Students SD SUAug 2025 – May 2026 · 10 mos

Created educational content for the Rock the Vote initiative, improving student voter registration and civic engagement. Coordinated content delivery to align promotional materials with university branding and strategic goals. Collaborated with student organizations to strengthen online presence.

Freelance Writer · Times of San DiegoFeb 2025 – Jun 2025 · 5 mos
Staff Writer · Daily AztecSep 2023 – May 2026 · 2 yrs 9 mos

Education

Bachelor of Arts in Journalism and Media Studies (Minor in Television, Film, and New Media) · San Diego State University2030 – 2026
Study Abroad Program: International Media and Culture · Università Cattolica del Sacro Cuore2025

Certifications and awards

SDSU EGUMPP Certifcation2030 – 2026

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