Fashion creative specialising in styling, creative direction and fashion marketing, with a strong focus on visual storytelling and contemporary fashion.
I develop visual concepts for fashion, beauty and lifestyle brands, from initial ideas and moodboards to styling, editorial direction, campaign concepts and social media content.
My background in retail, visual merchandising, PR, e-commerce and brand development has given me both a strong visual eye and an understanding of the commercial side of fashion. I’m particularly interested in creating work that feels editorial, contemporary and visually distinctive while still connecting with a brand’s audience.
I’m available for fashion styling, creative direction, campaign concepts, content creation, social media and fashion marketing projects, including remote freelance and collaborative projects.
Based in Helsinki, Finland — available for remote projects internationally.
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