Available to hire
Performance marketing specialist with 8+ years of experience managing $700K+ monthly ad spend across 100+ global advertisers. Proven track record in driving +47% lead quality improvement and +120% revenue growth across B2B and B2C campaigns.
Expert in Meta, Google, LinkedIn, and Amazon Ads, with experience supporting global brands such as OVHcloud and Dassault Systèmes. Skilled in scaling campaigns across APAC and EU markets through data-driven optimisation and strategic planning.
Experience Level
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Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Malay
Fluent
Work Experience
Regional Paid Media Strategist at Cosmo5 Pte Ltd (formerly Labelium)
June 1, 2022 - December 1, 2025Managed multi-market paid media campaigns across APAC & EU for enterprise clients. Oversaw performance across Meta, LinkedIn, Google and Amazon Ads. Delivered +47% improvement in lead quality through targeting and funnel optimisation. Increased B2C revenue by 120% via performance-driven media strategy. Led quarterly and annual business reviews, advising clients on growth strategy.
Marketing Expert (Meta Ads - ANZ Market) at Meta Platforms via TDCX (SG) Pte Ltd
October 1, 2020 - May 31, 2022Managed 100+ advertisers monthly with $700K+ ad spend. Consulted businesses on improving ROAS, conversion rates, and funnel performance. Delivered 90%+ sales performance scores. Mentored new team members on ad optimisation and client strategy. Handled Paid Media across Meta, LinkedIn, Google, and Amazon; built long-term advertiser relationships across SMB and agency accounts. Focused on Demand Generation & Lead Quality Optimisation.
Sales Manager at Orangekloud Pte Ltd
January 1, 2020 - September 30, 2020Built sales pipeline from zero and closed B2B deals for ERP & SaaS solutions. Managed multi-market campaigns across APAC & EU. Worked directly with C-level stakeholders on digital transformation projects. Led client strategy & stakeholder management; conducted onboarding from user testing to issue resolution. Performed marketing analytics & reporting.
Education
Bachelor (Hons) in International Business at Stamford College Petaling Jaya, in collaboration with University of East London
January 11, 2030 - April 3, 2026Qualifications
Meta Certified Media Buying Professional
November 3, 2020 - November 3, 2026Renew yearly
Google Search Ads
July 3, 2022 - July 3, 2026Renew yearly
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other
Experience Level
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Intermediate
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