I am a creative and detail-oriented Social Media professional with experience creating visually engaging content, managing social platforms, and building cohesive digital brand identities. I have a strong passion for luxury branding, travel, and storytelling, with hands-on experience designing content in Canva, writing engaging captions, and developing social media strategies tailored to audience engagement and brand growth.

Emma Raffo

I am a creative and detail-oriented Social Media professional with experience creating visually engaging content, managing social platforms, and building cohesive digital brand identities. I have a strong passion for luxury branding, travel, and storytelling, with hands-on experience designing content in Canva, writing engaging captions, and developing social media strategies tailored to audience engagement and brand growth.

Available to hire

I am a creative and detail-oriented Social Media professional with experience creating visually engaging content, managing social platforms, and building cohesive digital brand identities.

I have a strong passion for luxury branding, travel, and storytelling, with hands-on experience designing content in Canva, writing engaging captions, and developing social media strategies tailored to audience engagement and brand growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Advanced
German
Intermediate
Spanish; Castilian
Beginner

Work Experience

Marketing & Booking Manager at STAR ENTERTAINMENT
August 1, 2024 - Present
Managed 30 SEO & SEM ads daily, increased website traffic by 25% and improved ticket sales conversion rates by 8%. Oversaw ticket sales and booking for 40 cities in Italy, contributing to 15% growth in pre-sales and maintained a 75% venue occupancy rate. Assisted in developing 20 website landing pages, reducing bounce rates by 20% and enhancing user engagement. Coordinated guest experience for 120 attendees at a gala event and managed the after-party for 80 VIP guests (Cinema for Peace Gala). Led PR and marketing efforts for gala events, securing 10+ media placements and increasing social media engagement by 45%.
Production Assistant at STUDIO ELEVEN FORTY
May 31, 2024 - August 26, 2025
Assisted in diverse production shoots, coordinated logistics, and managed equipment to ensure 100% on-time setup. Handled $20K worth of equipment, streamlined organization and reduced setup time by 15%. Supported set preparation and crew operations, helping maintain a smooth workflow with minimal delays.
Event and Wedding Planner Assistant at EVENTI LAB
April 30, 2024 - August 26, 2025
Assisted in planning 10 luxury weddings at prestigious venues like Antiche Scuderie Odescalchi and Castello di Santa Marinella, ensuring flawless execution. Managed vendor coordination and guest logistics for up to 150 attendees, reducing setup time by 20%. Created content for the company’s social media page (15K followers), producing over 5 high-end videos and increasing engagement by 25%.
Sales and Marketing Manager at SLEEK
December 31, 2023 - August 26, 2025
Spearheaded marketing campaigns for high-profile partnerships including SLEEK X ACQUA DI PARMA, SLEEK X KIHARA, and SLEEK X LMG, driving 10-12% growth in social media engagement. Produced targeted content pieces per campaign, boosting audience interaction by 15% and increasing brand awareness. Cultivated relationships with key clients and established two new collaborations with Italian brands, resulting in 8-10% sales growth. Conducted market research to identify potential growth areas and helped shape future marketing strategies.
PR & Event Planner at LISERGICA
August 31, 2023 - August 26, 2025
Organized 10 immersive music events per year in unique locations with 200 average attendees. Collaborated with 10 international artists and DJs securing exclusive performances and expanding brand reach. Developed PR strategies leading to media coverage in 5 local and international music and lifestyle publications, increasing event visibility.
Social Media Manager at PATRIZIA FALCONE ART JEWELRY
March 31, 2022 - August 26, 2025
Managed the company website using WordPress, ensured regular SEO-optimized content aligned with brand visuals. Grew social media following from 0 to 5,000+ within 6 months, increasing reach by 25%. Organized monthly events at exclusive locations, achieving 20-30% growth in attendance. Strengthened brand identity across marketing channels increasing brand awareness by 15%.
Marketing & Booking Manager at STAR ENTERTAINMENT
August 1, 2024 - Present
Managed 30 SEO & SEM ads daily, increasing website traffic by 25% and improving ticket sales conversion rates by 8%. Oversaw ticket sales and booked events for 40 cities in Italy, contributing to a 15% growth in pre-sales and maintained an average 75% venue occupancy. Assisted in developing 20 website landing pages that reduced bounce rates by 20% and enhanced user engagement. Coordinated guest experience for 120 attendees at a gala event and managed the after-party ensuring a premium experience for 80 VIP guests. Led production PR and marketing for gala events, securing over 10 media placements and boosting social media engagement by 45%.
Production Assistant at STUDIO ELEVEN FORTY
May 31, 2024 - August 26, 2025
Assisted in diverse production shoots, coordinated logistics and managed equipment worth $20K, streamlining organization and reducing setup time by 15%. Supported set preparation and crew operations to help maintain a smooth workflow with minimal delays.
Event and Wedding Planner Assistant at EVENTI LAB
April 30, 2024 - August 26, 2025
Assisted in planning 10 luxury weddings at prestigious venues ensuring flawless execution. Managed vendor coordination and guest logistics for events with up to 150 attendees, reducing setup time by 20%. Created content for social media producing over 5 high-end videos that increased engagement by 25%.
Sales and Marketing Manager at SLEEK
December 31, 2023 - August 26, 2025
Led marketing campaigns for high-profile partnerships that drove 10-12% growth in social media engagement. Produced targeted content pieces boosting audience interaction by 15% and increased brand awareness. Cultivated relationships with key clients while establishing new collaborations, resulting in 8-10% sales growth. Conducted market research to identify growth areas and shape future strategies.
PR & Event Planner at LISERGICA
August 31, 2023 - August 26, 2025
Organized immersive music events attracting an average of 200 attendees each. Collaborated with international artists and DJs securing exclusive performances and expanding brand reach. Developed PR strategies that gained media coverage in local and international publications increasing event visibility.
Social Media Manager at PATRIZIA FALCONE ART JEWELRY
March 31, 2022 - August 26, 2025
Managed the website through WordPress ensuring updated, SEO-optimized content aligned with brand identity. Grew social media following from zero to 5,000+ followers in 6 months and increased reach by 25%. Organized monthly events at exclusive locations achieving 20-30% growth in attendance. Maintained cohesive brand identity enhancing brand recognition and awareness by 15%.
Account Manager at mc Group
September 1, 2025 - Present
International trade fair coordination; manages international client accounts and relationships with global media representatives; coordinates integrated marketing and PR campaigns; oversees project timelines and budgets; plans international press trips and influencer trips; monitors media performance and provides crisis communication support.
PR & Event Planner at LISERGICA
March 1, 2022 - August 1, 2023
Organized immersive music events; collaborated with international artists; developed PR strategies and secured media coverage in local and international outlets.
Social Media Manager at PA TRIZIA FALCONE ART JEWELRY
September 1, 2021 - March 1, 2022
Managed WordPress website; grew social media following from 0 to 5,000; organized monthly events at exclusive venues; maintained cohesive brand identity and increased brand awareness by 15%.

Education

Master’s degree in Organizational Business and Marketing at La Sapienza, Rome
March 1, 2021 - March 1, 2024
Bachelor’s degree in Communication and Digital Cultures at La Sapienza, Rome
July 1, 2018 - July 1, 2021
Business and Economics Summer School at Luiss Business School, Rome
June 1, 2018 - September 1, 2018
Diploma in Classical Studies: Latin and Ancient Greek at Liceo Classico, Rome
September 1, 2015 - June 1, 2018
Master’s degree in Organizational Business and Marketing at La Sapienza, Rome
March 1, 2021 - March 1, 2024
Bachelor’s degree in Communication and Digital Cultures at La Sapienza, Rome
July 1, 2018 - July 1, 2021
Business and Economics Summer School at Luiss Business School, Rome
June 1, 2018 - September 1, 2018
Diploma in Classical Studies: Latin and Ancient Greek at Liceo Classico, Rome
September 1, 2015 - June 1, 2018
Master's degree in Organizational Business and Marketing at La Sapienza, Rome
March 1, 2021 - January 1, 2024
Bachelor's degree in Communication and Digital Cultures at La Sapienza, Rome
July 1, 2018 - January 1, 2021
Business and Economics Summer School at Luiss Business School, Rome
June 1, 2018 - September 1, 2018
Diploma in Classical Studies: Latin and Ancient Greek at Liceo Classico, Rome
September 1, 2015 - June 1, 2018

Qualifications

Google Certified UX Design
January 11, 2030 - August 26, 2025
Google Certified UX Design
January 11, 2030 - August 26, 2025
Google Certified UX Design
January 11, 2030 - May 14, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Software & Internet