Erika Nieves

Remote copywriter and strategist providing daily copywriting deliverables across digital and traditional platforms, coordinating organized content production days, developing audience-targeted campaigns, content calendars, scripts, and performance reports aligned with client KPIs. Responsibilities also include writing scripts for digital and TV/film, proofreading content, and coordinating timelines. Built buyer personas, conducted market research, and defined audience segmentation to inform media planning.

Increased campaign turnaround efficiency by supporting advertising agencies with daily copywriting deliverables across digital and traditional platforms while maintaining brand voice consistency. Executed organized and on-time content production days by overseeing pre-production materials, shot lists, and documentation, reducing on-set delays through proactive scheduling and asset coordination. Increased audience engagement by engaging with online communities, developing strategic campaigns, structured content calendars, digital and commercial scripts, and performance-based social media reports aligned with client KPIs. Wrote scripts for digital, commercials, proofread creative content, and coordinated timelines. Improved campaign targeting efficiency by developing buyer personas, conducting market research, and defining audience segmentation to inform strategic media planning.

Delivered integrated advertising campaigns across TV, digital, and social media for 12+ major brands including Tostitos, Doritos, Cheetos, Lay’s, Krispy Kreme, Bacardí, Hyundai, Genesis, Visa, and more by leading creative development and coordinating cross-functional production teams. Increased product launch week sales by 20% above baseline and achieved 2.05% engagement rate with real-time marketing for Pollo Tropical’s Quesadilla Wrap (awarded Silver at SME Marketing Summit 2022). Conceptualized interactive Christmas box experience for Krispy Kreme Minis Doughnuts; contributed to Fundación Mujeres en PR’s “Mujer Emprendedora” campaign (2 Gold, 1 Silver, 2 Bronze at SME Marketing Summit 2022; 2 Gold, 1 Silver, 2 Bronze at Premios Cúspide 2022).