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Hi, I’m Lena Timinsky, a creative leader and hands-on designer specializing in brand systems and visual identity. I’m passionate about technology, AI, and world-changing innovation, and I translate complex ideas into clear, visually compelling narratives that inform, inspire, and move audiences. I thrive in cross-functional teams, collaborating with engineering, product, and marketing to deliver scalable assets across digital, web, social, print, and events. I love evolving brand language, crafting illustrations and diagrams, and guiding other designers to achieve high-quality creative across global touchpoints.…Hi, I’m Lena Timinsky, a creative leader and hands-on designer specializing in brand systems and visual identity. I’m passionate about technology, AI, and world-changing innovation, and I translate complex ideas into clear, visually compelling narratives that inform, inspire, and move audiences. I thrive in cross-functional teams, collaborating with engineering, product, and marketing to deliver scalable assets across digital, web, social, print, and events. I love evolving brand language, crafting illustrations and diagrams, and guiding other designers to achieve high-quality creative across global touchpoints.

Lena Timinsky

Graphic Designer, Art Director, Designer, +3

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Hi, I’m Lena Timinsky, a creative leader and hands-on designer specializing in brand systems and visual identity. I’m passionate about technology, AI, and world-changing innovation, and I translate complex ideas into clear, visually compelling narratives that inform, inspire, and move audiences. I thrive in cross-functional teams, collaborating with engineering, product, and marketing to deliver scalable assets across digital, web, social, print, and events. I love evolving brand language, crafting illustrations and diagrams, and guiding other designers to achieve high-quality creative across global touchpoints.…Hi, I’m Lena Timinsky, a creative leader and hands-on designer specializing in brand systems and visual identity. I’m passionate about technology, AI, and world-changing innovation, and I translate complex ideas into clear, visually compelling narratives that inform, inspire, and move audiences. I thrive in cross-functional teams, collaborating with engineering, product, and marketing to deliver scalable assets across digital, web, social, print, and events. I love evolving brand language, crafting illustrations and diagrams, and guiding other designers to achieve high-quality creative across global touchpoints.

Available to hire

Hi, I’m Lena Timinsky, a creative leader and hands-on designer specializing in brand systems and visual identity. I’m passionate about technology, AI, and world-changing innovation, and I translate complex ideas into clear, visually compelling narratives that inform, inspire, and move audiences.

I thrive in cross-functional teams, collaborating with engineering, product, and marketing to deliver scalable assets across digital, web, social, print, and events. I love evolving brand language, crafting illustrations and diagrams, and guiding other designers to achieve high-quality creative across global touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Copywriting

Intermediate

Language

English

Fluent

Work Experience

Lead Designer at Bennett (a HAVAS company)

November 1, 2025 - November 1, 2025

Lead design initiatives across digital, social, web, and print assets, motion graphics, and presentation materials; strengthened brand identity and ensured consistency across marketing touchpoints.

Freelance Brand & Design Consultant at Self-Employed

December 31, 2024 - December 31, 2024

Provided brand and design services for clients, building cohesive visual identities and high-impact campaigns.

Lead Designer / Brand Sr. Designer at IBM Blue Studio

December 31, 2023 - December 31, 2023

Led brand design initiatives for IBM campaigns, evolved brand standards, and delivered assets across marketing, web, product, social, motion, and events.

Art Director / Designer at Dallas Symphony Orchestra

December 31, 2014 - December 31, 2014

Art directed photoshoots, developed DSO brand, and produced print and digital materials for concerts and visiting artists.

Lead Designer at CHR Solutions

December 31, 2013 - December 31, 2013

Led all marketing initiatives from concept to final production, developed brand standards, and created corporate brochures, PowerPoint presentations, online ads, and trade show exhibits.

Lead Designer at Ledger Bennett (a HAVAS company)

May 1, 2024 - November 1, 2025

Led design initiatives across campaigns and brand expressions, delivering logos, websites, social assets, presentations, motion graphics, and events. Collaborated with global teams to evolve IBM Brand standards and partner ecosystems; produced digital ads and assets; mentored designers and educated business units on IBM Design Language. Recognitions include IBM Bronze Award for best use of social, Think Digital Event social campaign (over 20,000 partners), Business Partner Connect award, and IBM Security Best of Content Award.

Brand & Design Consultant at Independent / Freelance

January 1, 2023 - January 1, 2024

Provided brand strategy, visual identity creation, and design services for diverse clients; delivered cohesive brand systems, digital/social/web/print assets, and presentations.

Lead Designer / Brand Sr. Designer at IBM Blue Studio

January 1, 2015 - January 1, 2023

Led end-to-end design across corporate campaigns, product launches, and executive communications for large-scale IBM accounts; built cohesive brand identities and digital assets; collaborated across global marketing teams; created brand illustrations, infographics, and presentations; guided junior designers; educated teams on IBM Design Language. Notable awards include IBM Bronze Award for best use of social, recognition for Think Digital Event, Business Partner Connect, and Security Best of Content.

Art Director / Designer at Dallas Symphony Orchestra

January 1, 2013 - January 1, 2014

Led marketing identity development and production for concerts; art directed photoshoots; created brochures, posters, online ads, and promotional materials; elevated DSO brand to world-class standard.

Lead Designer at CHR Solutions

January 1, 2011 - January 1, 2013

Project lead on all marketing initiatives from concept to production; developed illustrations and branding; directed photoshoots; collaborated with executives to sustain brand standards; produced brochures, presentations, ads, and trade show exhibits.

Freelance Brand & Design Consultant

January 1, 2023 - December 31, 2024

Provided brand strategy and visual design consulting for diverse clients; built brand identities, marketing collateral, websites, and presentations; collaborated with stakeholders to translate complex ideas into compelling visuals.

Lead Designer at IBM Blue Studio

January 1, 2015 - December 31, 2023

Led design initiatives for IBM Blue Studio as part of the Global Brand Creative team; managed design across corporate campaigns, web, social, motion, and events; created brand vector illustrations, pictograms, and technical diagrams aligned with the IBM Design Language; developed digital ad campaigns to increase engagement and conversion; collaborated with copywriters and stakeholders globally; guided and mentored other designers and championed brand standards across business units and partner ecosystems.

Senior Visual Designer / Brand Designer at IBM

October 1, 2015 - August 1, 2023

Led visual direction and brand systems across B2B clients; delivered scalable design across presentations, digital, and campaigns; translated complex content into clear, high-impact communication; supported IBM Innovation Studio during the IBM Think global event cycle with UI/UX screens, presentations, and visual systems in a high-volume environment; led design initiatives for GE Vernova across campaigns, events, product launches, and executive communications; partnered with engineering, product, and marketing to translate technologies into clear visuals; created brand illustrations, pictograms, and technical diagrams consistent with the IBM Design Language; led digital ad campaigns and collaborated with copywriters to ensure cohesive visual narratives.

Independent Senior Visual Designer / Brand Strategist at Independent / Self-employed

January 1, 2023 - Present

Freelance senior visual design and brand strategy focusing on translating complex technology concepts into accessible, visually compelling brand systems and narratives for diverse clients, with emphasis on consistency across digital and experiential touchpoints.

Designer & Art Director at Dallas Symphony Orchestra

January 1, 2013 - December 31, 2014

Designer & Art Director for the Dallas Symphony Orchestra, leading marketing initiatives and creative direction to promote concerts and events; developed branding and collateral, directed photoshoots, and worked with executive leadership to elevate the DSO brand.