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I like building things; especially the kind that help people feel seen and confident. I’ve spent years turning messy career histories into clear, standout CVs and LinkedIn profiles, and I still love it when someone messages to say they finally got the interview they were chasing. Alongside career writing, I lead brand and content work that’s designed to be remembered, not ignored—campaigns, newsletters, podcasts, social content, and SEO-led marketing. I also co-founded Silly Onion, an independent Pokémon TCG business in Cornwall where community and personality sit at the heart of everything we do, from events and operations to Shopify and customer experience.…I like building things; especially the kind that help people feel seen and confident. I’ve spent years turning messy career histories into clear, standout CVs and LinkedIn profiles, and I still love it when someone messages to say they finally got the interview they were chasing. Alongside career writing, I lead brand and content work that’s designed to be remembered, not ignored—campaigns, newsletters, podcasts, social content, and SEO-led marketing. I also co-founded Silly Onion, an independent Pokémon TCG business in Cornwall where community and personality sit at the heart of everything we do, from events and operations to Shopify and customer experience.

Em Richards

Writer, Copywriter, Content Producer, +2

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I like building things; especially the kind that help people feel seen and confident. I’ve spent years turning messy career histories into clear, standout CVs and LinkedIn profiles, and I still love it when someone messages to say they finally got the interview they were chasing. Alongside career writing, I lead brand and content work that’s designed to be remembered, not ignored—campaigns, newsletters, podcasts, social content, and SEO-led marketing. I also co-founded Silly Onion, an independent Pokémon TCG business in Cornwall where community and personality sit at the heart of everything we do, from events and operations to Shopify and customer experience.…I like building things; especially the kind that help people feel seen and confident. I’ve spent years turning messy career histories into clear, standout CVs and LinkedIn profiles, and I still love it when someone messages to say they finally got the interview they were chasing. Alongside career writing, I lead brand and content work that’s designed to be remembered, not ignored—campaigns, newsletters, podcasts, social content, and SEO-led marketing. I also co-founded Silly Onion, an independent Pokémon TCG business in Cornwall where community and personality sit at the heart of everything we do, from events and operations to Shopify and customer experience.

Available to hire

I like building things; especially the kind that help people feel seen and confident. I’ve spent years turning messy career histories into clear, standout CVs and LinkedIn profiles, and I still love it when someone messages to say they finally got the interview they were chasing.

Alongside career writing, I lead brand and content work that’s designed to be remembered, not ignored—campaigns, newsletters, podcasts, social content, and SEO-led marketing. I also co-founded Silly Onion, an independent Pokémon TCG business in Cornwall where community and personality sit at the heart of everything we do, from events and operations to Shopify and customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder at Silly Onion Ltd

August 1, 2023 - Present

Co-founded and help run an independent Pokémon TCG business focused on making collecting fun, welcoming, and accessible. Manage brand strategy and creative direction, Shopify website development and SEO, product sourcing and inventory, photography and product content, events and operations, customer experience, marketing, analytics, and business growth. Build a community-first brand through genuine interactions at events and a polished online customer journey.

Consultant - Brand & Marketing Management | CV & Career Specialist at Wildcat Careers Ltd

January 1, 2022 - September 1, 2026

Led CV writing and career-specialist support for candidates from first-timers to global executives, crafting CVs, cover letters, and LinkedIn profiles with candidate-centric messaging. Functioned as a brand and marketing lead, building Wildcat’s digital voice including social and website strategy, blog strategy, SEO-optimised content, and campaign work. Contributed as a ghostwriter for leadership, supported thought leadership, and helped evolve brand voice and visual presence. Delivered strong growth in social and website performance.

Professional CV & Career Product Writer | Copywriter at Various (inc. PurpleCV)

January 1, 2016 - Present

Write and optimise career products for professionals across career stages, including CVs, full application packs, cover letters, and personal brand refreshes. Known for a personal yet strategic approach for career changers and neurodiverse clients. Produce ATS-ready documents and bespoke designs, and adapt materials for international markets. Provide career guidance and 1:1 advisory sessions, including speculative and targeted applications.

Centre Coordinator & Assessor at NEETCareers Centre

April 1, 2013 - January 1, 2017

Coordinated delivery and assessment for apprenticeships and work-based learning, helping grow the start-up into an established SME. Focused on inclusive careers work for learners from underrepresented backgrounds, including neurodiverse individuals and those facing complex barriers. Delivered apprenticeships and NVQs, tailored learning approaches, mentored new assessors, contributed to senior management decisions, secured funding through bids and partnerships, led marketing and outreach, and maintained quality management and accreditation.

Administration Manager at Ekode Group

November 1, 2011 - December 1, 2012

Managed learning operations across the UK using an LMS supporting thousands of active learners. Coordinated learner progress, completion, and certification across systems; liaised with assessors and partners to keep learner data accurate; managed qualification portfolio development and nationwide distribution; supported IQA visits and quality standards; reported performance to senior leadership; and streamlined workflows to support internal teams and external stakeholders.

Team Leader (IT, Logistics, Admin, eCommerce, Orders) at NETPACK FULFILMENT LIMITED

July 1, 2008 - May 1, 2011

Led a team of 10 responsible for managing 1,000+ eCommerce orders per day. Built and implemented an order management system to improve payment coding, processing speed, and error reduction. Supported large-scale mail merges and campaigns for thousands of customers, designed internal tracking databases for priorities, client codes, product details, and pricing, and produced performance insights for the MD. Managed operations under pressure while improving turnaround and client experience.