Director of Marketing at Endangered Species Chocolate

Directed omnichannel marketing strategy, aligning KPIs with brand and business goals, driving measurable growth in awareness and shelf velocity. Managed a multi-million-dollar marketing budget across digital, retail, and influencer channels to improve ROI and media efficiency. Refined brand architecture and consumer segmentation for targeted innovation, stronger in-store performance, and higher digital engagement. Launched ESG-driven campaigns to strengthen consumer trust and enhance corporate reputation. Led post-campaign performance analysis to optimize media spend, refine creative, and improve ROI across channels. Partnered with R&D to launch new flavor formats and channel expansions using consumer insights, POS data, and competitive trends. Boosted engagement by double digits via social media strategy and influencer partnerships across Instagram, TikTok, and YouTube. Improved CTR and ROAS by overseeing paid digital campaigns and A/B testing with agencies. Expanded brand reach throu

Senior Marketing Manager at Endangered Species Chocolate

Created and launched omnichannel campaigns that increased household penetration and strengthened brand across retail and digital channels. Directed national media, influencers, and PR strategies, boosting relevance and engagement across earned, owned, and paid platforms. Built a cross-platform content calendar, scaling storytelling to grow reach and keep the brand fresh. Led packaging refresh initiatives and cohesive brand identity across digital, e-commerce, and in-store assets. Directed a brand refresh and influencer partnerships to expand reach and engagement. Improved CTR and ROAS by overseeing paid digital campaigns with A/B testing and creative adjustments in collaboration with media agencies. Expanded brand reach through celebrity partnerships, driving consumer engagement. Executed in-store trials and shopper marketing campaigns across key accounts with promotions and end-cap activations. Led a marketing team and external partners to ensure brand consistency and high-quality out

Brand & Partnerships Marketing Manager at Endangered Species Chocolate

Directed brand refresh of a 30-year-old company, including website, packaging, and communications assets. Increased Instagram followers, built Giveback partner relationships, and produced selling stories and collateral to support the sales team and drive retail distribution. Led trade show execution and supported experiential actions tied to product and mission storytelling. Senior Marketing Manager responsibilities included cross-functional collaboration to deliver campaigns.

Brand & Partnerships Marketing Manager at Endangered Species Chocolate

Directed brand refresh of a 30-year-old company, including website, packaging, and comms assets; grew Instagram following; built relationships with Giveback Partners; created selling stories and marketing collateral to support sales; led trade shows and experiential actions; managed cross-functional teams to deliver campaigns.

National CPG Event Director at Café Bom Dia International

Drove development and execution of unique projects, sponsorships, grassroots events, and national mobile tours; led brand partnerships and event activations to boost visibility at trade shows and consumer events.

Go-to-Market & Packaging Strategy Consultant at Various Emerging CPG Brands

Developed go-to-market and packaging strategies for emerging CPG brands. Built brand identities and led sampling programs across national retailers. Directed digital and social content, and collaborated with sales teams and retailers to accelerate market introduction.

Director of Marketing at Endangered Species Chocolate

Directed full marketing strategy for a 30-year-old brand, refreshed brand identity across digital, packaging and retail; led omnichannel campaigns; managed cross-functional teams and agency partners; improved shelf velocity and ROI; launched new go-to-market initiatives across channels.

Senior Marketing Manager at Endangered Species Chocolate

Led omnichannel campaigns to strengthen brand presence and household penetration; oversaw digital, social, and influencer marketing; optimized POS and shopper activation; coordinated with cross-functional teams.

Senior Marketing Manager at Endangered Species Chocolate

Led branding refresh and cross-channel marketing for a 30-year-old brand; built content calendars; expanded in-store and e-commerce activation; oversaw ROI and campaign performance.

National Events Director at Café Bom Dia Coffee International

Directed development and execution of unique projects, sponsorships, grassroots events, and national mobile tours; boosted sales through nationwide activities.

Marketing Director at dmg World Media

Developed go-to-market and packaging strategies for emerging CP&G brands; built brand identities; created influencer programs and sales/training materials; led cross-department collaboration.

Event Marketing Supervisor at The TJX Companies

Delivered high-ROI retail event campaigns and managed multi-channel activations; supported partner retailers with campaign execution and in-store experiences.

Account Manager at Student Advantage

Built client relationships and drove student engagement campaigns; contributed to growth and retention.