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I am a creative leader with over 8 years of experience in crafting impactful brand identities, campaigns, and digital experiences for renowned global clients such as Samsung, Mitsubishi, and Citibank. I specialize in directing creative teams, managing end-to-end design projects, and delivering visual solutions that increase brand visibility and engage diverse audiences. I excel at remote collaboration using various design and communication tools to successfully lead projects across multiple time zones. I am passionate about blending creativity with strategic thinking to produce compelling and effective design outcomes.…I am a creative leader with over 8 years of experience in crafting impactful brand identities, campaigns, and digital experiences for renowned global clients such as Samsung, Mitsubishi, and Citibank. I specialize in directing creative teams, managing end-to-end design projects, and delivering visual solutions that increase brand visibility and engage diverse audiences. I excel at remote collaboration using various design and communication tools to successfully lead projects across multiple time zones. I am passionate about blending creativity with strategic thinking to produce compelling and effective design outcomes.

Muhammad Yusuf

Art Director, Graphic Designer, Creative Director, +5

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I am a creative leader with over 8 years of experience in crafting impactful brand identities, campaigns, and digital experiences for renowned global clients such as Samsung, Mitsubishi, and Citibank. I specialize in directing creative teams, managing end-to-end design projects, and delivering visual solutions that increase brand visibility and engage diverse audiences. I excel at remote collaboration using various design and communication tools to successfully lead projects across multiple time zones. I am passionate about blending creativity with strategic thinking to produce compelling and effective design outcomes.…I am a creative leader with over 8 years of experience in crafting impactful brand identities, campaigns, and digital experiences for renowned global clients such as Samsung, Mitsubishi, and Citibank. I specialize in directing creative teams, managing end-to-end design projects, and delivering visual solutions that increase brand visibility and engage diverse audiences. I excel at remote collaboration using various design and communication tools to successfully lead projects across multiple time zones. I am passionate about blending creativity with strategic thinking to produce compelling and effective design outcomes.

Available to hire

I am a creative leader with over 8 years of experience in crafting impactful brand identities, campaigns, and digital experiences for renowned global clients such as Samsung, Mitsubishi, and Citibank. I specialize in directing creative teams, managing end-to-end design projects, and delivering visual solutions that increase brand visibility and engage diverse audiences.

I excel at remote collaboration using various design and communication tools to successfully lead projects across multiple time zones. I am passionate about blending creativity with strategic thinking to produce compelling and effective design outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Art Director at Future Creative Network (Finch Creative)

January 31, 2024 - July 16, 2025

Handled clients including Mitsubishi Motors, Ruparupa, Citi Bank, Seva, Unilever, Tecno, and Nestle. Led the creative development and visual execution of campaigns for multiple brands across automotive, e-commerce, banking, and FMCG sectors. Conceptualized innovative design ideas that align with each brand’s identity and marketing objectives. Collaborated closely with copywriters, strategists, account managers, and clients to create integrated and effective campaigns. Provided guidance, managed and oversaw multiple projects simultaneously, ensuring timely delivery and high-quality output.

Art Director at Future Creative Network (Finch Creative)

January 1, 2024 - August 24, 2025

Designed and executed campaigns for Mitsubishi Motors, Citibank, and Unilever, achieving a 25% campaign reach increase and a 15% uplift in conversions. Improved client satisfaction scores by 20% through consistent high-quality creative delivery. Managed remote creative teams maintaining a 95% on-time project completion rate across multiple time zones.

Senior Art Director at Cheil Worldwide

January 1, 2024 - Present

Directed multi-platform campaigns for Samsung TV across OOH, digital, print, and in-store media, resulting in a 15% increase in brand engagement and 18% improvement in campaign recall. Enhanced in-store campaign sales by 12% through optimized visual storytelling. Collaborated remotely with APAC creative teams, ensuring 100% on-time delivery for all regional campaigns.

Art Director at Future Creative Network (Finch Creative)

January 1, 2024 - August 5, 2025

Handled clients including Mitsubishi Motors, Ruparupa, Citi Bank, Seva, Unilever, Tecno, and Nestle. Led the creative development and visual execution of campaigns for multiple brands across automotive, e-commerce, banking, and FMCG sectors. Conceptualized innovative design ideas that align with each brand’s identity and marketing objectives. Collaborated closely with copywriters, strategists, account managers, and clients to create integrated and effective campaigns. Provided guidance, managed, and oversaw multiple projects simultaneously, ensuring timely delivery and high-quality output.

Art Director at Cheil Worldwide

January 1, 2024 - Present

Conceptualize and design high-impact visual campaigns for Samsung TV across multiple platforms, including OOH, digital, print, and in-store displays. Collaborate closely with copywriters, marketers, and product teams to ensure cohesive storytelling and brand messaging. Maintain and elevate Samsung’s brand identity by creating designs that reflect the latest trends while staying true to the brand’s core values. Ensure all visual content meets quality standards and aligns with Samsung’s marketing strategies and campaign goals. Stay updated on the latest industry trends, competitor activities, and emerging technologies to keep Samsung TV campaigns innovative and competitive.

Art Director at Cheil Worldwide

January 1, 2024 - Present

Conceptualize and design high-impact visual campaigns for Samsung TV across multiple platforms, including OOOH, digital, print, and in-store displays. Collaborate closely with copywriters, marketers, and product teams to ensure cohesive storytelling and brand messaging. Maintain and elevate Samsung’s brand identity by creating designs that reflect the latest trends while staying true to the brand’s core values. Ensure all visual content meets quality standards and aligns with Samsung’s marketing strategies and campaign goals. Stay updated on the latest industry trends, competitor activities, and emerging technologies to keep Samsung TV campaigns innovative and competitive.

Art Director at Pantarei Comunication

January 31, 2022 - July 16, 2025

Managed clients such as TMRW by UOB Bank, Milk Life, GPN, PTPN, Nusantara Plantation Company.

Art Director at Pantarei Communication

January 1, 2022 - August 24, 2025

Created integrated campaigns for TMRW by UOB Bank, Milk Life, and GPN, boosting audience engagement by 15%. Reduced production turnaround time by 12% through improved design workflows. Increased social media campaign impressions by 18% with targeted creative adjustments.

Art Director at Pantarei Comunication

January 1, 2022 - August 5, 2025

Handled clients: TMRW by UOB Bank, Milk Life, GPN, PTPN, Nusantara Plantation Company. Managed client projects focusing on branding and design strategies to enhance marketing efforts.

Creative Designer at Docotel IT Company

August 31, 2018 - July 16, 2025

Handled clients in National Bank Government and internal projects.

Jr. Art Director at Magnus Digital Indonesia

August 31, 2018 - July 16, 2025

Handled clients including BNP Paribas, Ministry of Tourism and Creative Economy, Frisian Flag, Djarum Super MLD (Tobacco).

Creative Designer at Docotel IT Company

August 1, 2018 - August 24, 2025

Designed UI/UX and marketing visuals for government and corporate clients, increasing adoption rates by 10%. Improved user onboarding efficiency by reducing time-to-complete by 10% through enhanced UX design.

Jr. Art Director at Magnus Digital Indonesia

August 1, 2018 - August 24, 2025

Designed visual assets for BNP Paribas, Ministry of Tourism & Creative Economy, and Frisian Flag, increasing engagement by 20%. Contributed to winning 3 new client accounts leading to 15% revenue growth in the quarter.

Creative Designer at Docotel IT Company

August 1, 2018 - August 5, 2025

Handled clients including National Bank, Government, and internal projects. Created design concepts and supported client needs with creative solutions.

Jr. Art Director at Magnus Digital Indonesia

August 1, 2018 - August 5, 2025

Handled clients including BNP Paribas, Ministry of Tourism and Creative Economy, Frisian Flag, Djarum Super MLD (Tobacco). Contributed to creative development and visual executions supporting client campaign goals.