EF

I build campaigns, events and partnerships that connect brands with people.

About

I build campaigns, events and partnerships that connect brands with people.

Over the last five years, I have worked across Bosnia and Herzegovina, Austria, North Macedonia, Hungary, Slovenia, Switzerland, Serbia and Kosovo, creating campaigns that combine creativity, strategy and execution.

My experience spans campaign management, paid media, influencer collaborations, sponsorship activations and event marketing, helping brands create visibility, engagement and memorable experiences.

  • 4 years' experience
  • Joined June 2026

Languages

  • EnglishFluent
  • BosnianFluent
  • GermanBeginner

Industry experience

  • Media & Entertainment

Work experience

Marketing Specialist / Social Media Manager · Evolt GroupFeb 2024 – Present · 2 yrs 10 mos

Led end-to-end digital marketing for B&H and Austria, including Google Ads, Meta campaigns, and content creation. Drove a 25% increase in B2B sales opportunities through targeted content and refined brand positioning. Managed external agencies, negotiated pricing to reduce production costs 15% while maintaining quality. Produced cross-channel social media content and PR materials; supported events for large corporate gatherings. Monitored performance with Google Analytics, Looker Studio, and Hootsuite to deliver actionable insights for campaign optimization.

Digital Marketing & Content Lead · Studomat.baJan 2021 – Jan 2023 · 2 yrs 1 mo

Led digital marketing and content for Studomat.ba; managed Google Ads and Meta campaigns to increase web traffic and platform reach. Created engaging editorial content and social media copies for an education-focused audience; aligned marketing with student demographics and education sector needs; contributed to brand growth and market presence.

Education

Bachelor of Media Studies · University of Sarajevo2020 – 2022

Certifications and awards· 5

Google AI Certificate2030 – 2026
Meta Data Analysis2030 – 2026
Google Ads (Advanced)2030 – 2026
Meta Ads & Instagram Ads – Influencer Marketing & Storytelling2030 – 2026

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