EV

I am passionate about driving digital growth and optimizing user experiences.

About

I am passionate about driving digital growth and optimizing user experiences. With over four years of experience in performance marketing, I focus on data-driven strategies that yield significant results for premium brands like Lexus Turkey. I’m committed to staying ahead of industry trends to ensure my projects reflect the latest in digital marketing best practices.
In my years of work, I have honed my skills in managing high-budget campaigns across various platforms, including Google, Meta, and TikTok. I thrive on creating data-led experiments that enhance conversion rates and audience reach, and I find great satisfaction in collaborating with cross-functional teams to achieve shared goals.

  • 4 years' experience
  • Joined March 2026

Skills· 2

Industry experience

  • Media & Entertainment
  • Professional Services
  • Financial Services

Work experience

Digital Experience & Project Lead · Mirror Consulting Communication Services LTD.Aug 2025 – Jun 2026 · 11 mos

Led Lexus Turkey projects focusing on SEO coordination, analytics, marketing automation, and UX optimization. Contributed significantly to stakeholder alignment and project execution.

Performance Marketing Specialist · Mirror Consulting Communication Services LTD.Sep 2022 – Jul 2025 · 2 yrs 11 mos

Specialized in managing high-budget performance campaigns across various platforms, driving data-led experimentation and audience scaling.

Google Ads Specialist · Rafine AgencyAug 2021 – Aug 2022 · 1 yr 1 mo

Executed end-to-end Google Ads campaigns across multiple formats, focusing on lead generation and conversion optimization.

Certifications and awards

Google Ads Certification2030 – 2026
GA4 Advanced Certification2026

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