Hi, I'm Engdawork Feleke, a creative and adaptable Graphic & Web Designer with hands-on experience in developing strategic content for digital platforms. Currently, I am contributing to real-world marketing projects with Canyon Entertainment Group and SalesEra, where I apply my skills in branding, content strategy, and design execution. I am passionate about transforming ideas into compelling visuals that align with brand identity and marketing goals. With a solid foundation in UI/UX principles, responsive design, and content management systems, I strive to deliver impactful digital content while continuously growing my skills and collaborating effectively with clients and teams.

Engdawork Feleke

Hi, I'm Engdawork Feleke, a creative and adaptable Graphic & Web Designer with hands-on experience in developing strategic content for digital platforms. Currently, I am contributing to real-world marketing projects with Canyon Entertainment Group and SalesEra, where I apply my skills in branding, content strategy, and design execution. I am passionate about transforming ideas into compelling visuals that align with brand identity and marketing goals. With a solid foundation in UI/UX principles, responsive design, and content management systems, I strive to deliver impactful digital content while continuously growing my skills and collaborating effectively with clients and teams.

Available to hire

Hi, I’m Engdawork Feleke, a creative and adaptable Graphic & Web Designer with hands-on experience in developing strategic content for digital platforms. Currently, I am contributing to real-world marketing projects with Canyon Entertainment Group and SalesEra, where I apply my skills in branding, content strategy, and design execution.

I am passionate about transforming ideas into compelling visuals that align with brand identity and marketing goals. With a solid foundation in UI/UX principles, responsive design, and content management systems, I strive to deliver impactful digital content while continuously growing my skills and collaborating effectively with clients and teams.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

Amharic
Fluent
English
Fluent

Work Experience

Graphic & Web Design Intern at Canyon Entertainment Group
March 1, 2025 - Present
Developed and executed a comprehensive social media optimization strategy for Metus Lykos Law Firm on LinkedIn, Instagram, and X. Optimized social media profiles and created compelling bios to enhance the firm’s online presence and audience engagement. Designed and modified the firm’s logo using Canva for consistent branding across digital platforms. Generated innovative content ideas utilizing AI tools like ChatGPT and Gemini for target audience reach. Conducted homepage assessments and provided AI-backed recommendations and wireframe suggestions for website improvement. Participated in hands-on training, client collaboration, and refined designs via regular feedback and team meetings to enhance design skills and professional growth.
Digital Content Designer & Marketing Intern at SalesEra
July 31, 2025 - July 25, 2025
Developed and executed digital content, including producing over five YouTube videos and LinkedIn carousels to drive brand awareness and customer education. Produced more than a dozen reels, videos, flyers, and carousels with six YouTube videos and two carousels published. Provided creative input during brainstorming and assisted with diverse design projects. Utilized digital tools such as Canva, ChatGPT, Gemini, ElevenLabs, and Pixabay for creating engaging visuals, videos, and SEO-optimized copy for social media.
Media and Communication Educator | Department Head at Wollo University
June 30, 2023 - July 25, 2025
Delivered undergraduate and postgraduate courses emphasizing digital media strategies and tools. Led curriculum development and departmental planning aligned to institutional objectives and industry trends. Directed research initiatives and community engagement programs enhancing public participation through media. Supervised student projects, mentoring academic and practical media application. Utilized strong project management skills as Department Head by establishing a university-based community radio, serving on a regional media corporation board, and delivering training on conflict-sensitive journalism and digital communication.
Student at Canadian Business College
February 28, 2025 - July 25, 2025
Relocated to Canada and pursued full-time studies in Digital Media & Web Development.

Education

Diploma at Canadian Business College
April 29, 2024 - January 17, 2025
MA at Addis Ababa University
September 1, 2011 - December 31, 2011
BA at Bahir Dar University
September 11, 2004 - August 7, 2007

Qualifications

International Visitor Leadership Program | U.S. Department of State
June 12, 2023 - June 30, 2024
Professional Teacher Educator | Dilla University, Ethiopia
September 11, 2013 - July 4, 2013

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Consumer Goods