Available to hire
With over 12+ years of international experience, I’ve led merchandising, digital marketing, and brand strategy across globally recognized brands.
Skilled in merchandising, product management, business development, e-commerce, and campaign optimization, I focus on driving revenue growth, market expansion, and stronger consumer engagement.
My career spans leadership roles where I’ve launched products in new markets, optimized campaigns, and built digital experiences that connect brands with their audiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
VP of Business Development at AE - Apt
January 1, 2023 - PresentEntrusted to establish the AE - Apt practice, building the agency from the ground up while delivering integrated digital marketing, merchandising, and e-commerce solutions for existing clients.
Sr. Merchandise Manager | Global TEAM Apparel at Nike, Inc.
January 1, 2021 - January 1, 2023Directed seasonal line planning and cross-functional collaboration for Global TEAM Apparel across multiple Nike categories, partnering with Product Management, Design, and Merchandising to deliver growth and alignment with brand strategy.
Sr. Merchandise Manager | Global Golf Apparel at Nike, Inc.
January 1, 2019 - January 1, 2021Led end-to-end line planning for Global Golf Apparel; managed portfolio valued at approximately $800M across Men's and Women's lines; generated growth and improved SKU productivity through assortment optimization.
Sr. Merchandise Manager | Licensed MLB, Footwear & Headwear at Nike, Inc.
January 1, 2016 - January 1, 2019Directed MLB licensing programs across footwear and headwear; executed end-to-end seasonal assortments and cross-functional collaboration to optimize profitability and drive consumer engagement.
Regional Planning Manager at The Athlete’s Foot (Grupo Marathon)
January 1, 2013 - January 1, 2016Regional planning and distribution leadership across The Athlete’s Foot brand; partnered with local buying teams and global brand partners to align gates, seasonal calendars, and profitability in Peru, Europe, and Bolivia.
Education
Bachelor of Arts in Communications at Oregon State University
January 11, 2030 - December 11, 2025MBA in International Business at EAE Business School
January 11, 2030 - December 11, 2025Qualifications
Google Analytics (GA4)
January 11, 2030 - December 11, 2025Google Ads
January 11, 2030 - December 11, 2025HubSpot Inbound Marketing
January 11, 2030 - December 11, 2025Shopify Advertising Certification
January 11, 2030 - December 11, 2025Amazon Advertising Certification
January 11, 2030 - December 11, 2025Project Management Professional (PMP)
January 11, 2030 - December 11, 2025Certified ScrumMaster (CSM)
January 11, 2030 - December 11, 2025Six Sigma Green Belt
January 11, 2030 - December 11, 2025Customs Specialist (CCS)
January 11, 2030 - December 11, 2025C-TPAT & Export Compliance Training
January 11, 2030 - December 11, 2025DELE C1 Diploma
January 11, 2030 - December 11, 2025Industry Experience
Retail, Software & Internet, Media & Entertainment, Wholesale & Distribution, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Brand Strategist
We have the best brand strategist experts on Twine. Hire a brand strategist in Portland today.