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An experienced marketing professional with over eight years in the field, specializing in digital strategy, content creation, and social media marketing. She has led teams and managed 360 campaigns for major brands across real estate, hospitality, and FMCG sectors. With a strong background in both agency and in-house roles, I combine creative thinking with data-driven decision making. Her work at companies like Beit Al Bahr and IWAN Developments has focused on boosting brand visibility, improving engagement, and aligning digital efforts with business goals. Passionate about building impactful marketing strategies, optimizing social media performance, and leading teams to deliver results in fast-paced environments.…An experienced marketing professional with over eight years in the field, specializing in digital strategy, content creation, and social media marketing. She has led teams and managed 360 campaigns for major brands across real estate, hospitality, and FMCG sectors. With a strong background in both agency and in-house roles, I combine creative thinking with data-driven decision making. Her work at companies like Beit Al Bahr and IWAN Developments has focused on boosting brand visibility, improving engagement, and aligning digital efforts with business goals. Passionate about building impactful marketing strategies, optimizing social media performance, and leading teams to deliver results in fast-paced environments.

Engy Tarek

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An experienced marketing professional with over eight years in the field, specializing in digital strategy, content creation, and social media marketing. She has led teams and managed 360 campaigns for major brands across real estate, hospitality, and FMCG sectors. With a strong background in both agency and in-house roles, I combine creative thinking with data-driven decision making. Her work at companies like Beit Al Bahr and IWAN Developments has focused on boosting brand visibility, improving engagement, and aligning digital efforts with business goals. Passionate about building impactful marketing strategies, optimizing social media performance, and leading teams to deliver results in fast-paced environments.…An experienced marketing professional with over eight years in the field, specializing in digital strategy, content creation, and social media marketing. She has led teams and managed 360 campaigns for major brands across real estate, hospitality, and FMCG sectors. With a strong background in both agency and in-house roles, I combine creative thinking with data-driven decision making. Her work at companies like Beit Al Bahr and IWAN Developments has focused on boosting brand visibility, improving engagement, and aligning digital efforts with business goals. Passionate about building impactful marketing strategies, optimizing social media performance, and leading teams to deliver results in fast-paced environments.

Available to hire

An experienced marketing professional with over eight years in the field, specializing in digital strategy, content creation, and social media marketing. She has led teams and managed 360 campaigns for major brands across real estate, hospitality, and FMCG sectors. With a strong background in both agency and in-house roles, I combine creative thinking with data-driven decision making. Her work at companies like Beit Al Bahr and IWAN Developments has focused on boosting brand visibility, improving engagement, and aligning digital efforts with business goals. Passionate about building impactful marketing strategies, optimizing social media performance, and leading teams to deliver results in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Manager at Beit Al Bahr

November 1, 2023 - Present

Lead and manage a marketing department, conduct market research to identify trends, opportunities, and threats. Develop and implement marketing strategies to achieve sales targets. Perform competitive analysis to guide market positioning. Oversee high-end marketing services to boost customer engagement and sales. Define and monitor KPIs such as sales growth, market share, customer acquisition, ROI, and brand awareness, and analyze data to adjust strategies. Collaborate with cross-functional teams to align online and offline brand and communications. Drive ATL and BTL campaigns and collaborate with partners to align marketing efforts.

Marketing Manager at IWAN Developments

October 1, 2023 - October 12, 2025

Identify opportunities for new marketing campaigns. Manage 360 campaigns across digital, production, branding, and events. Conduct competitive analysis to assess strengths and weaknesses of competitors. Prepare detailed daily, weekly, and quarterly marketing reports. Collaborate with sales, finance, and other departments to drive business growth. Track social media performance using Google Analytics and optimize campaigns. Analyze user behavior trends and develop strategies to improve digital marketing. Implement 360 marketing plans for new launches, ensuring milestones and deadlines are met. Update and maintain websites with SEO for improved conversions. Delegate tasks, set checkpoints, and ensure the internal team stays on track.

Senior Digital Marketing Executive at IWAN Developments

July 1, 2022 - October 12, 2025

Handled IWAN's digital content. Align with the Sales Operations team the monthly payment plan to act accordingly with the agencies and brief them. Follow up on the Marketing leads process and collect Sales feedback to keep optimizing the digital campaigns. Attended coverages and oversee production jobs. Ensure the Sales team always has the needed material. Worked monthly with agencies on the needed requests with pipelines to meet the same objective.

Senior Account Executive, Copywriter at BCOM Advertising Agency

January 1, 2021 - October 12, 2025

Handled Mazaya, Second Cup, Abi Sayara, Subaru Saudi Arabia, Maxim Developments, The Canyon, Bo Sidi Abdelrahman, Bo Islands Sidi Abdelrahman, Sweetal, MRKT, and HDRIC. Met clients' objectives regarding all their needs. Created monthly content for each client. Proactively sought client feedback to improve processes and business operations.

Social Media Specialist at Ospree

December 1, 2017 - October 12, 2025

Handled Jasperade, Espanova, and Swarlet's accounts including content creation and moderation.

Marketing Manager at IWAN Developments

November 1, 2023 - Present

Senior Digital Marketing Executive at IWAN Developments

October 31, 2023 - October 12, 2025

Handled IWAN's digital content. Align with the Sales Operations team the monthly payment plan to act accordingly with the agencies and brief them. Follow up on the Marketing leads process and collect Sales feedback to keep optimizing the digital campaigns. Attended coverages and oversee production jobs. Make sure that the Sales team always has the needed material. Work on monthly basis with the agencies on the needed requests with pipelines to meet the same objective.

Account Manager at Hug/AKQA

January 31, 2021 - October 12, 2025

Handled SODIC, Vodafone Red, Americana; Costa, Hardees, Tikka, Baskin Robbins, Fish Market, and Grand Café. Attended coverages and oversee production jobs. Aligned with other departments on the monthly content direction and strategic approach of the account. Monitored the content quality in terms of copywriting and visuals' guidelines. Follow up on the campaign performance (internally and with client). Understanding technicalities and following up on digital trends. Make sure that the media content is meeting the required specs/ads of the media plan and is live. Worked on quotations. Follow up on SOA, payments.

Senior Account Executive, Copywriter at BCOM Advertising Agency

July 31, 2019 - October 12, 2025

Meeting the clients' objectives regarding satisfying all their needs and wants. Creating monthly content for each of them. Proactively asked for clients' feedback to obtain vital information needed to improve processes and business operations.

Social Media Specialist and Account Executive at A2M Agency

December 31, 2017 - October 12, 2025

Handled Jasperade, Espanova, and Swarlet's accounts including content creation and moderation.