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I’m Enrico Forte, a conversion tracking and GTM specialist based in Milan with 8+ years of hands-on experience. I audit and fix Google Ads and GA4 measurement across forms, thank-you pages, CRM delivery and offline conversion flows. My core stack includes Google Tag Manager, Consent Mode v2, Enhanced Conversions, server-side GTM, Meta CAPI and Tag Assistant. I provide thoroughly tested implementations, clear documentation and practical maintenance guidance. Available for remote projects and B2B contracting through an Italian SRL.…I’m Enrico Forte, a conversion tracking and GTM specialist based in Milan with 8+ years of hands-on experience. I audit and fix Google Ads and GA4 measurement across forms, thank-you pages, CRM delivery and offline conversion flows. My core stack includes Google Tag Manager, Consent Mode v2, Enhanced Conversions, server-side GTM, Meta CAPI and Tag Assistant. I provide thoroughly tested implementations, clear documentation and practical maintenance guidance. Available for remote projects and B2B contracting through an Italian SRL.

Enrico Forte

Conversion Rate Optimization Expert, Data Analyst, Marketing Analyst, +2

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I’m Enrico Forte, a conversion tracking and GTM specialist based in Milan with 8+ years of hands-on experience. I audit and fix Google Ads and GA4 measurement across forms, thank-you pages, CRM delivery and offline conversion flows. My core stack includes Google Tag Manager, Consent Mode v2, Enhanced Conversions, server-side GTM, Meta CAPI and Tag Assistant. I provide thoroughly tested implementations, clear documentation and practical maintenance guidance. Available for remote projects and B2B contracting through an Italian SRL.…I’m Enrico Forte, a conversion tracking and GTM specialist based in Milan with 8+ years of hands-on experience. I audit and fix Google Ads and GA4 measurement across forms, thank-you pages, CRM delivery and offline conversion flows. My core stack includes Google Tag Manager, Consent Mode v2, Enhanced Conversions, server-side GTM, Meta CAPI and Tag Assistant. I provide thoroughly tested implementations, clear documentation and practical maintenance guidance. Available for remote projects and B2B contracting through an Italian SRL.

Available to hire

I’m Enrico Forte, a conversion tracking and GTM specialist based in Milan with 8+ years of hands-on experience. I audit and fix Google Ads and GA4 measurement across forms, thank-you pages, CRM delivery and offline conversion flows. My core stack includes Google Tag Manager, Consent Mode v2, Enhanced Conversions, server-side GTM, Meta CAPI and Tag Assistant. I provide thoroughly tested implementations, clear documentation and practical maintenance guidance. Available for remote projects and B2B contracting through an Italian SRL.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

French

Beginner

Spanish; Castilian

Beginner

Work Experience

Head of Data Operations & Compliance, Tracking Infrastructure at Conversion Media Group

July 1, 2018 - Present

Owned conversion-measurement infrastructure across Google Ads, GA4, and client-side/server-side Google Tag Manager, plus Meta CAPI and offline feedback loops. Audited end-to-end lead journeys from ad click and landing page through form submission, CRM/API delivery, and platform feedback; diagnosed missing conversions, duplicate events, incorrect triggers, attribution gaps, and consent-related signal loss in high-volume funnels. Designed Consent Mode v2 and CMP-related implementations, including consent propagation across domains, tags, and downstream systems. Implemented QA routines using GTM Preview, Tag Assistant, platform diagnostics, and controlled test conversions; produced clear implementation and maintenance documentation.

Conversion / Tracking & Data Operations (selected engagements) at Arcaplanet, Librerie Feltrinelli, IBS.it Bookshop and Libraccio.it

January 1, 2017 - December 31, 2023

Reviewed Google Ads, Meta, CRM, and email-automation data flows to identify tracking, consent, retention, and reporting inconsistencies. Built consent-aware measurement and first-party data frameworks to preserve reliable reporting as browser and platform restrictions increased. Managed pixel/event/audience-data implementations across e-commerce journeys, including deduplication and attribution troubleshooting.

Growth & Digital Marketing Manager at Il Caffè Italiano

July 1, 2014 - July 1, 2018

Managed acquisition, analytics, CRM, email automation, and customer-data flows for growth in Italian e-commerce businesses. Oversaw performance and measurement setup supporting scalable marketing operations.

Growth & Performance Marketing Manager at Tannico

July 1, 2013 - March 1, 2018

Managed acquisition, analytics, CRM, email automation, and customer-data flows while scaling Italian e-commerce businesses. Supported growth through performance marketing and data-driven iteration across the customer journey.