Elizabeth Ogundare
I’m a healthcare and dental marketing professional with 8+ years of experience driving patient acquisition, digital growth, and clinic brand performance across multi-location networks.
About
I’m a healthcare and dental marketing professional with 8+ years of experience driving patient acquisition, digital growth, and clinic brand performance across multi-location networks. I partner with clinic leaders, paid-media teams, and agencies to optimize campaigns and conversion opportunities—building integrated plans across digital, social, email, and in-clinic promotions.
I support CRM and nurture initiatives through HubSpot, performance dashboards, and lead-quality analysis, turning analytics into action. From managing Google Ads and Meta campaigns to improving funnels, targeting, and reporting, I’ve helped improve lead-generation performance by up to 50% and increased patient acquisition by 10% within the first year across large dental networks.
- 5 years' experience
- Joined October 2026
Industry experience
- Healthcare
Work experience· 4 roles
Owned local and multi-market marketing strategy for medical-aesthetic and clinic growth, supporting patient acquisition, lead quality, and clinic expansion. Partnered with clinic leaders and paid media teams to optimize campaigns, offers, and conversion opportunities using clear KPIs. Managed CRM and nurture via HubSpot, performance dashboards, and lead-quality analysis. Developed integrated cross-channel campaigns spanning digital, social, email, and in-clinic promotions, including lead nurturing and patient retention initiatives. Built SEO/SEM/paid media funnel improvements and reporting to inform continuous optimization.
Led regional marketing execution across dental practices with localized targeting, ad strategy, creative direction, and performance reporting. Aligned brand, paid media, and local clinic priorities for national campaign rollouts across hundreds of practices. Contributed to cost-per-lead reduction via improved audience segmentation and creative rotation. Created briefs for landing pages, digital ads, and social campaigns and collaborated with agencies on testing, reporting, and optimization based on new-patient pipeline and lead-to-conversion trends.
Provided marketing consulting to healthcare and dental clients, leveraging SEO, Google Ads, Meta Ads, and email automation to improve lead generation and conversion. Supported 30+ businesses and 200+ dental clinics through audience targeting, CRO, analytics, and growth recommendations. Improved lead-generation performance by up to 50% through stronger funnels, better targeting, and more robust reporting. Managed agency relationships for testing and reporting across Google, Meta, YouTube, and display campaigns with clinic-level localization for budgets, creatives, and priorities.
Education
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