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I’m Elizabeth Orlando, a marketing executive with 10+ years of media agency experience and 5+ years of freelance marketing consulting across digital/video investments, content creation, and global account leadership. I’ve led strategic initiatives that blend digital media, content, and brand development for diverse clients in fast-paced environments. I’m known for fostering an open, collaborative work space and for driving high-quality work from team members while investing in employee development. I have a proven track record in tactical planning, negotiation, and overseeing budgets exceeding $25M. I communicate clearly, solve problems strategically, and apply insights effectively to drive revenue growth, including achieving 3x revenue growth in the first year of a major initiative. I thrive in remote and multi-country settings and enjoy building strong client and partner relationships.…I’m Elizabeth Orlando, a marketing executive with 10+ years of media agency experience and 5+ years of freelance marketing consulting across digital/video investments, content creation, and global account leadership. I’ve led strategic initiatives that blend digital media, content, and brand development for diverse clients in fast-paced environments. I’m known for fostering an open, collaborative work space and for driving high-quality work from team members while investing in employee development. I have a proven track record in tactical planning, negotiation, and overseeing budgets exceeding $25M. I communicate clearly, solve problems strategically, and apply insights effectively to drive revenue growth, including achieving 3x revenue growth in the first year of a major initiative. I thrive in remote and multi-country settings and enjoy building strong client and partner relationships.

Elizabeth Orlando

Marketing Strategist, Content Creator, Copywriter, +2

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I’m Elizabeth Orlando, a marketing executive with 10+ years of media agency experience and 5+ years of freelance marketing consulting across digital/video investments, content creation, and global account leadership. I’ve led strategic initiatives that blend digital media, content, and brand development for diverse clients in fast-paced environments. I’m known for fostering an open, collaborative work space and for driving high-quality work from team members while investing in employee development. I have a proven track record in tactical planning, negotiation, and overseeing budgets exceeding $25M. I communicate clearly, solve problems strategically, and apply insights effectively to drive revenue growth, including achieving 3x revenue growth in the first year of a major initiative. I thrive in remote and multi-country settings and enjoy building strong client and partner relationships.…I’m Elizabeth Orlando, a marketing executive with 10+ years of media agency experience and 5+ years of freelance marketing consulting across digital/video investments, content creation, and global account leadership. I’ve led strategic initiatives that blend digital media, content, and brand development for diverse clients in fast-paced environments. I’m known for fostering an open, collaborative work space and for driving high-quality work from team members while investing in employee development. I have a proven track record in tactical planning, negotiation, and overseeing budgets exceeding $25M. I communicate clearly, solve problems strategically, and apply insights effectively to drive revenue growth, including achieving 3x revenue growth in the first year of a major initiative. I thrive in remote and multi-country settings and enjoy building strong client and partner relationships.

Available to hire

I’m Elizabeth Orlando, a marketing executive with 10+ years of media agency experience and 5+ years of freelance marketing consulting across digital/video investments, content creation, and global account leadership. I’ve led strategic initiatives that blend digital media, content, and brand development for diverse clients in fast-paced environments.

I’m known for fostering an open, collaborative work space and for driving high-quality work from team members while investing in employee development. I have a proven track record in tactical planning, negotiation, and overseeing budgets exceeding $25M. I communicate clearly, solve problems strategically, and apply insights effectively to drive revenue growth, including achieving 3x revenue growth in the first year of a major initiative. I thrive in remote and multi-country settings and enjoy building strong client and partner relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Fractional VP of Marketing at Loudoun Lighting

October 1, 2024 - Present

Lead all marketing initiatives for this luxury outdoor lighting company, including website updates, SEO, vendor management, social media, paid media, email marketing, and overall strategy. Develop and execute a comprehensive marketing plan that drives revenue growth, achieving 3x revenue growth in the first year. Optimize all digital channels and marketing processes for efficiency and impact. Manage vendor relationships and internal stakeholders to ensure consistent brand messaging and high-quality execution across campaigns.

Freelance Marketing Consultant at Various Clients

October 1, 2021 - Present

Provide strategic marketing consulting, content creation, copywriting, and campaign management services for multiple clients, with a focus on social media and brand development.

Social Media Manager / Marketing Consultant at Firm Foundation Family Services

April 1, 2025 - Present

Social media management, website updates, SEO, paid media (Google Search, Yelp), and email marketing to increase brand awareness and qualified leads for this local counseling practice.

Social Media Content Creation & Management at Olivia Casa Monday Realtor

March 1, 2025 - Present

Social media content creation and management, with upcoming projects for website updates and digital paid media campaigns.

Content Writer / Social Media Content Creator at Vera Content

March 1, 2025 - Present

Wrote articles and developed social media content for clients across various industries, demonstrating versatility and ability to adapt messaging for different audiences.

Content Marketing Strategist at Italian Citizenship Concierge

February 1, 2023 - August 1, 2024

Developed and executed a content marketing strategy across social media and membership programs, increasing follower growth by 500% in 5 months and improving workflow with ClickUp.

Social Media Strategist / Paid Media Manager at Vit2go

October 1, 2021 - February 1, 2024

Led social media strategy and managed paid campaigns across multiple platforms, securing U.S. distribution partnerships and driving revenue growth.

Media Director at Hero Digital

February 1, 2021 - June 30, 2021

Directed a diverse set of media strategies across brands in real estate, finance and banking; served as the primary agency contact for key clients; led a team of five junior employees to plan and execute digital campaigns, programmatic and social; developed social creative best practices and improved partner-directed processes (RFPs, proposal evaluations, reach/frequency templates) to simplify negotiations.

Associate Media Director at Starcom

May 1, 2017 - February 28, 2021

Led digital investment for nine Kraft Heinz brands, including programmatic, social, influencer and partner-direct initiatives; directed a team of junior management and associate staff to oversee tactical planning, negotiation, activation, data analysis and billing; built and maintained relationships with key clients and collaborated with strategic planning and creative teams to deliver integrated campaigns.

Media Supervisor at Starcom

January 1, 2013 - October 31, 2015

Oversaw $200M+ annual national television buys to increase brand awareness and leveraged media spend to secure additional marketing opportunities; planned Upfront and Scatter TV buys, evaluated proposed plans and directly negotiated timing and pricing across broadcast, sports and cable networks.

Media Associate at Starcom

August 1, 2010 - December 31, 2012

Supported media planning and execution across a variety of brands; contributed to market research, campaign analytics and reporting.