ELENA PANAGIOTOU

Developed partnership strategies aligned with business objectives by analyzing market trends and identifying growth opportunities. Built and managed relationships with key stakeholders and partners across international markets. Drove revenue growth through strategic partnerships, commercial negotiations, and performance-focused initiatives. Designed partner programs and commission structures, monitored market trends and competitor activity, and refined partnership strategy to maintain strong market positioning.

Strengthened relationships with prospective partners and business stakeholders. Managed and expanded relationships with Country Managers and teams across key international markets. Scaled networks of Country Managers and Master IBs across multiple regions with a focus on cost efficiency and operational effectiveness. Introduced KPIs and performance tracking to support team structure, accountability, and growth.

Provide strategic marketing consulting to fintech companies and digital ventures, including brand development, market positioning, and go-to-market strategy. Develop and oversee digital marketing strategies across paid advertising, social media, performance marketing, product development, UX, and customer journeys. Build and expand affiliate networks and strategic partnerships with partner acquisition, relationship management, commercial negotiations, and performance optimization. Drive new revenue opportunities via business development, collaborations, and international expansion for sustainable commercial growth.