Available to hire
I’m Ephraim Mwangi, a results-driven Global Head of Marketing with 7+ years of experience leading growth initiatives across FinTech, Healthcare, SaaS, and B2B/B2C environments. I specialize in building data-driven growth strategies, optimizing customer acquisition funnels, and accelerating user growth through automation and experimentation.
I’ve delivered tangible outcomes like 66% revenue growth through SEO/content optimization and a 20% lift in retention via CRM automation. I’ve scaled operations into four international markets, cut paid media CAC by half, and doubled MRR in just three months by applying advanced analytics and spending optimization.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Head of Marketing at My 1Health
July 1, 2022 - PresentAchieved 66% revenue growth and a $360,000 reduction in annual paid media spend by pivoting SEO and content strategies. Built a referral partner network from zero to over 100 through targeted digital marketing, significantly boosting user acquisition and revenue. Doubled regional business unit monthly recurring revenue in 3 months by optimizing marketing spend and improving customer acquisition cost by 2X using advanced data analytics. Led rebranding initiatives securing over 200 global media placements and hired a 5-member marketing team to execute campaigns, enhancing market presence. Implemented CRM tools such as HubSpot, CleverTap, and Pipedrive, increasing customer retention by 20% and expanding revenue across 4 international markets.
Growth Marketing Manager at Ndovu
June 30, 2022 - July 31, 2025Achieved 100% month-over-month user growth by revamping website UI/UX and enhancing mobile optimization, directly impacting conversion funnels. Secured over 30 global media placements, increasing brand visibility and organic reach. Boosted consumer engagement by 25% through lifecycle messaging with Braze and Customer.io and advanced analytics using Google Analytics and Mixpanel. Trained cross-functional teams on project management tools improving collaboration and efficiency for growth initiatives. Deployed remote collaboration tools to streamline communication and workflows supporting rapid experimentation.
Integrated Marketing Lead at Brainwave Communications LTD
May 31, 2021 - July 31, 2025Led end-to-end ATL, BTL and digital campaigns boosting client ROI and winning major pitches across telecom, healthcare, finance, and FMCG. Managed a 6-person cross-functional team, driving 400% growth in digital contract value via innovative strategies and influencer/affiliate partnerships to expand revenue streams. Grew social media communities from zero to over 500K and repositioned a spirit brand into the top 3, earning the Social Bakers' "Fastest-Growing FMCG Page" award. Streamlined 360-degree project workflows for faster, on-budget delivery enhancing operational efficiency for marketing campaigns.
Head of Marketing at My 1Health – Dubai, United Arab Emirates (Remote)
July 1, 2022 - PresentLed marketing across 4 international markets, delivering 66% revenue growth and reducing annual paid media spend by $360k. Built a referral partner network from 0 to 100+ and spearheaded a rebranding initiative resulting in 200+ global media placements. Implemented HubSpot, CleverTap, and Pipedrive CRM tools, boosting retention by 20% and expanding revenue across markets. Reorganized marketing spend to double regional MRR in 3 months and hired a 5-person team to execute campaigns.
Growth Marketing Manager at Ndovu – Nairobi, Kenya (Remote)
June 30, 2022 - September 30, 2025Revamped website UI/UX and mobile optimization, achieving 100% MoM user growth. Secured 30+ global media placements and improved consumer engagement by 25% using Braze and Customer.io, with analytics from Google Analytics and Mixpanel. Trained cross-functional teams on project management tools and deployed remote collaboration tools to enhance efficiency.
Integrated Marketing Lead at Brainwave Communications LTD – Nairobi, Kenya (Remote)
May 31, 2021 - September 30, 2025Led end-to-end ATL, BTL & digital campaigns, driving 400% growth in digital contract value. Managed a 6-person cross-functional team and grew combined social communities from 0 to 500K+. Repositioned a spirit brand into the top 3 and earned Social Bakers’ 'Fastest-Growing FMCG Page' award. Streamlined 360° project workflows for faster, on-budget delivery.
Head of Marketing at My 1Health
July 1, 2022 - PresentAchieved 66% revenue growth and 100% reduction in paid media spend by pivoting to SEO/content strategies. Built a referral partner network from 0 to 100+, boosting user acquisition and revenue. Doubled regional business unit MRR in 3 months by optimizing marketing spend, improving CAC by 2X, and leveraging advanced data analytics. Spearheaded a rebranding initiative, securing 200+ global media placements and hiring a 5-member marketing team. Implemented HubSpot, CleverTap, and Pipedrive CRM tools, increasing customer retention by 20% and expanding revenue across 4 international markets.
Growth Marketing Manager at Ndovu
June 1, 2022 - September 30, 2025Achieved 100% MoM user growth by revamping website UI/UX, improving navigation and mobile optimization. Secured 30+ global media placements. Boosted consumer engagement by 25% using Braze and Customer.io for lifecycle messaging; tracked analytics with Google Analytics and Mixpanel. Trained cross-functional teams on project management tools and deployed remote collaboration tools to streamline workflows.
Conceptualizer at Brainwave Communications LTD
May 1, 2021 - September 30, 2025Developed integrated digital ecosystems (ATL, BTL, digital) that improved media placement, client ROI, and secured major client pitches. Transitioned to a cross-functional 360° approach to project development across creative, client service, and digital teams.
Lead Digital Strategist and Copywriter at Brainwave Communications LTD
December 31, 2020 - September 30, 2025Increased digital business unit contract value by 400% over 3 years by leading a 6-member team, developing innovative digital strategies, and establishing influencer/affiliate partnerships to boost brand awareness and sales. Delivered effective, on-budget media schedules and campaigns.
Content Strategist at Brainwave Communications LTD
December 31, 2019 - September 30, 2025Grew insurance brand online communities by 70% through targeted social media strategies and customer feedback escalation plans; led a perception change campaign that positioned a new spirit brand among the country’s top 3. Mentored a social media team, earning Meltwater’s Fastest-Growing FMCG Page recognition (2019).
Content and Community Manager at Brainwave Communications LTD
May 31, 2018 - September 30, 2025Improved client response rates from 30% to 90% and introduced video content, earning Meltwater’s Most Engaging Insurance Page (2018).
Head of Marketing at My 1Health
July 1, 2022 - PresentAchieved 66% revenue growth and 100% reduction in paid media spend by pivoting to SEO/content strategies. Built a referral partner network from 0 to 100+ through targeted digital marketing, boosting user acquisition and revenue. Doubled regional business unit MRR in 3 months by optimizing marketing spend, improving CAC by 2X, and leveraging advanced data analytics. Spearheaded a rebranding initiative, securing 200+ global media placements and hiring a 5-member marketing team to execute campaigns. Implemented HubSpot, CleverTap, and Pipedrive CRM tools, increasing customer retention by 20% and expanding revenue across 4 international markets.
Growth Marketing Manager at Ndovu
June 1, 2022 - September 30, 2025Achieved 100% MoM user growth by revamping website UI/UX, improving navigation, and mobile optimization. Secured 30+ global media placements, including features in Business Daily, Royal Media Services, and Kenyan Wall Street. Boosted consumer engagement by 25% using Braze and Customer.io for lifecycle messaging and advanced analytics via Google Analytics and Mixpanel. Trained cross-functional teams on project management tools (Asana, Trello, Monday, Notion, Microsoft Planner), improving collaboration and efficiency. Deployed remote collaboration tools (Google Workspace, Microsoft 365, Slack, ClickUp, Zoom), streamlining team communication and workflows.
Conceptualizer at Brainwave Communications LTD
May 1, 2021 - September 30, 2025Developed integrated digital ecosystems (ATL, BTL, digital) that improved media placement, client ROI, and secured major client pitches across sectors (telecom, healthcare, finance, FMCG). Transitioned to a cross-functional, 360° approach to project development across creative, client service, and digital teams.
Lead Digital Strategist and Copywriter at Brainwave Communications LTD
December 1, 2020 - September 30, 2025Led a 6-member team, delivering digital strategies that increased contract value by 400% over 3 years, established influencer/affiliate partnerships, and delivered on-budget media schedules and campaigns.
Content Strategist at Brainwave Communications LTD
December 1, 2019 - September 30, 2025Grew insurance brand online communities by 70% through targeted social media strategies and customer feedback escalation plans; led a perception change campaign that positioned a new spirit brand among Kenya’s top 3. Mentored a social media team, earning recognition for Fastest-Growing FMCG Page (2019).
Content and Community Manager at Brainwave Communications LTD
May 1, 2018 - September 30, 2025Improved client response rates from 30% to 90% and introduced video content, earning Meltwater’s Most Engaging Insurance Page (2018).
Head of Marketing at My 1Health
July 1, 2022 - PresentLed marketing for a remote-first health tech company, delivering 66% revenue growth and $360,000 annual paid media savings by pivoting SEO/content strategies. Built a referral partner network from 0 to 100+, doubled regional MRR in 3 months by optimizing spend and leveraging data analytics, spearheaded a rebranding drive securing 200+ global media placements, hired a 5-member marketing team, and implemented HubSpot, CleverTap, and Pipedrive to boost retention by 20% across 4 international markets.
Education
Bachelor of Commerce at Catholic University of Eastern Africa
August 1, 2013 - May 31, 2016Postgraduate Diploma in Professional Marketing at Chartered Institute of Marketing – Nairobi, Kenya
January 1, 2025 - September 30, 2025Bachelor of Commerce, Marketing at Catholic University of Eastern Africa – Nairobi, Kenya
August 1, 2013 - May 1, 2016Qualifications
Product School Series, Growth Hacking, Y-Combinator Startup School
January 1, 2020 - December 31, 2020Antler Launch Academy
January 1, 2021 - December 31, 2021Product Analytics
January 1, 2019 - December 31, 2019Google Analytics
January 1, 2018 - December 31, 2018IBM Data Analysis
January 1, 2019 - December 31, 2019Mixpanel
January 1, 2020 - December 31, 2020Google Ads
January 1, 2017 - December 31, 2017Programmatic Advertising
January 1, 2019 - December 31, 2019Digital Sales
January 1, 2018 - December 31, 2018Google Digital Marketing
January 1, 2019 - December 31, 2019HubSpot (Inbound, Content, SEO, Email, Social Media)
January 1, 2020 - December 31, 2020Influencer Marketing
January 1, 2019 - December 31, 2019AI Career Essentials; Product School AI
January 1, 2023 - December 31, 2023Agile MBA
January 1, 2021 - December 31, 2021Google Project Management
January 1, 2020 - December 31, 2020Asana Workflow Specialist
January 1, 2019 - December 31, 2019Growth Hacking Foundations
January 11, 2030 - September 30, 2025Product School Micro Certification
January 11, 2030 - September 30, 2025Y-Combinator Startup School
January 11, 2030 - September 30, 2025Google Analytics
January 11, 2030 - September 30, 2025IBM Data Analysis
January 11, 2030 - September 30, 2025Google Project Management
January 11, 2030 - September 30, 2025HubSpot SEO
January 11, 2030 - September 30, 2025Google Digital Marketing
January 11, 2030 - September 30, 2025Programmatic Advertising
January 11, 2030 - September 30, 2025HubSpot CMS & Email
January 11, 2030 - September 30, 2025Asana Workflow Specialist
January 11, 2030 - September 30, 2025Industry Experience
Financial Services, Healthcare, Software & Internet, Media & Entertainment, Consumer Goods, Professional Services, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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