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Creative Director and Marketing strategist with 4 years of hands-on experience in audience segmentation, brand positioning, multi-channel campaign execution, and sales funnel optimisation — built across two B2B SaaS companies from scratch. Spent 6 years in various creative and performance agencies. I do the research to understand who I'm talking to before writing a single word, then build and execute the strategy across channels. I'm also personally neurodivergent and have navigated my own mental health journey — this sector isn't just professionally interesting to me, it's deeply meaningful.…Creative Director and Marketing strategist with 4 years of hands-on experience in audience segmentation, brand positioning, multi-channel campaign execution, and sales funnel optimisation — built across two B2B SaaS companies from scratch. Spent 6 years in various creative and performance agencies. I do the research to understand who I'm talking to before writing a single word, then build and execute the strategy across channels. I'm also personally neurodivergent and have navigated my own mental health journey — this sector isn't just professionally interesting to me, it's deeply meaningful.

Elfin Poh

Creative Director, Marketing Strategist, Brand Strategist, +2

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Creative Director and Marketing strategist with 4 years of hands-on experience in audience segmentation, brand positioning, multi-channel campaign execution, and sales funnel optimisation — built across two B2B SaaS companies from scratch. Spent 6 years in various creative and performance agencies. I do the research to understand who I'm talking to before writing a single word, then build and execute the strategy across channels. I'm also personally neurodivergent and have navigated my own mental health journey — this sector isn't just professionally interesting to me, it's deeply meaningful.…Creative Director and Marketing strategist with 4 years of hands-on experience in audience segmentation, brand positioning, multi-channel campaign execution, and sales funnel optimisation — built across two B2B SaaS companies from scratch. Spent 6 years in various creative and performance agencies. I do the research to understand who I'm talking to before writing a single word, then build and execute the strategy across channels. I'm also personally neurodivergent and have navigated my own mental health journey — this sector isn't just professionally interesting to me, it's deeply meaningful.

Available to hire

Creative Director and Marketing strategist with 4 years of hands-on experience in audience segmentation, brand positioning, multi-channel campaign execution, and sales funnel optimisation — built across two B2B SaaS companies from scratch. Spent 6 years in various creative and performance agencies. I do the research to understand who I’m talking to before writing a single word, then build and execute the strategy across channels. I’m also personally neurodivergent and have navigated my own mental health journey — this sector isn’t just professionally interesting to me, it’s deeply meaningful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Adobe Premiere Pro

Intermediate

Language

English

Fluent

Work Experience

Creative Director & Marketing Strategist at Summit Global

June 1, 2024 - Present

As the sole marketing lead, own strategy, campaign execution, and creative end-to-end; conduct audience research and ICP definition; map pain points and buying triggers; develop brand positioning; manage multi-channel paid campaigns; optimize the sales funnel; build the website; lead GTM for verticals (including pre-schools); produce content strategy and assets; and provide performance insights to drive growth.

Art Director & Brand Strategist at Spenmo

April 1, 2022 - May 31, 2024

Directed company-wide repositioning and rebrand, aligning with stakeholders to shift perception from transactional to strategic platform. Ran LinkedIn A/B value proposition testing; developed brand guidelines cascading to product UI/UX; supported demand generation with event creative strategy and integrated campaign execution; led multi-channel campaigns with ICP × channel × funnel framing; delivered significant performance gains.

Creative Lead at Playmakers Pte Ltd

January 1, 2021 - March 31, 2022

Led creative direction and strategy for major accounts including Texas Chicken, DBS, Senoko Energy, and MediaCorp; built and managed a creative team; drove go-to-market and pitch efforts that secured new business.

Senior Graphic Designer at Falcon Agency Pte Ltd

January 1, 2019 - December 31, 2020

Created high-performing social and digital campaigns for Pizza Hut, Standard Chartered, NETS, and HBO — achieving substantial engagement and reach; developed award-winning pitch decks and social strategies that converted into new business.

Executive Graphic Designer at Global Pond Pte Ltd

January 1, 2018 - December 31, 2018

Created high-impact visuals and design assets; contributed to integrated campaigns and branding efforts, supporting business growth.

Junior Art Director at DSTNCT Pte Ltd

January 1, 2017 - December 31, 2018

Supported creative direction and design across campaigns; contributed to concept development and production.

Events Associate at Adrenalin Group

January 1, 2013 - December 31, 2014

Assisted in event planning and execution, contributing to multi-channel experiential campaigns.