Marketing leader and entrepreneur building at the intersection of crypto media, AI-powered marketing, and content ecosystems.

About

Marketing leader and entrepreneur building at the intersection of crypto media, AI-powered marketing, and content ecosystems. Founded and scaled Turkey’s leading cryptocurrency media platforms, establishing a trusted voice in Turkish crypto markets through editorial excellence, technical infrastructure, and audience-first content strategy.

What I do:
· Build and operate media properties focused on crypto and fintech
· Develop AI-driven marketing automation, CRM systems, and analytics dashboards
· Create content ecosystems that connect brands with communities
· Produce events that drive real-world engagement in crypto spaces
· Code, ship, and scale—hands-on technical execution meets strategic vision

Previously, 15+ years of experience spanning global marketing leadership at Paribu (Turkey’s leading crypto platform), founding and exiting Kriptomeda, running my own marketing agency, and working with international advertising agencies across Turkey, Europe, and Asia. Track record includes zero-to-scale growth, international partnerships, and high-impact campaigns.

  • 16 years' experience
  • Joined June 2026

Skills· 1

Languages

  • TurkishFluent
  • EnglishAdvanced
  • Spanish; CastilianBeginner
  • FrenchBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Financial Services
  • Professional Services
  • Other

Work experience· 8 roles

Senior Manager, Global Marketing & Ecosystem · ParibuNov 2024 – Present · 2 yrs 1 mo

Lead international marketing strategy and global ecosystem partnerships for Turkey's leading cryptocurrency exchange; manage ~$2.5M annual budget across events, sponsorships, and cross-border activations; oversee AI transformation of a 50-person marketing team and build AI-powered marketing tools; drive cross-border activations and ecosystem events, engaging global foundations, developer communities, and media partners; own full-funnel KPI framework from sessions to installs to KYC to buy/sell transactions.

Director (Post-Acquisition) · KriptomedaApr 2024 – Nov 2024 · 8 mos

Led post-acquisition integration of Turkey's leading crypto media group into Paribu's marketing and editorial infrastructure; managed commercial and editorial operations across Coinkolik.com, BTCHaber.com, and Cointelegraph Turkiye.

Founder & CEO · KriptomedaOct 2019 – Apr 2024 · 4 yrs 7 mos

Founded and scaled Turkey's leading cryptocurrency and blockchain media company; built and operated three digital properties; secured Cointelegraph Turkiye franchise license; developed AI-powered content pipelines and analytics dashboards; built engaged communities across Telegram, X, Instagram, and YouTube; negotiated and closed strategic acquisition to Paribu in 2024.

Co-Founder · Badbaz Digital CommunicationFeb 2013 – Apr 2022 · 9 yrs 3 mos
Social Media Consultant · Harley-Davidson Bosphorus (Turkey)Jan 2012 – Feb 2013 · 1 yr 2 mos
Junior Strategic Planner · Leo Burnett IstanbulFeb 2011 – Nov 2011 · 10 mos
Social Media Monitoring & Strategy (Freelance) · MediaComFeb 2010 – Feb 2012 · 2 yrs 1 mo
Junior Account Executive · Grey IstanbulDec 2009 – Jun 2010 · 7 mos

Education

Master of Arts (M.A.), Marketing Communication · Istanbul Bilgi University2014 – 2019
Bachelor of Arts (B.A.), International Marketing · ESCE – Ecole Superieure du Commerce Exterieur2011 – 2012
Exchange program in Art & Advertising · Universidad Europea de Madrid2010 – 2011
Bachelor of Arts (B.A.), Advertising · Istanbul Bilgi University2007 – 2012

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