Marketing leader and entrepreneur building at the intersection of crypto media, AI-powered marketing, and content ecosystems. Founded and scaled Turkey's leading cryptocurrency media platforms, establishing a trusted voice in Turkish crypto markets through editorial excellence, technical infrastructure, and audience-first content strategy. What I do: · Build and operate media properties focused on crypto and fintech · Develop AI-driven marketing automation, CRM systems, and analytics dashboards · Create content ecosystems that connect brands with communities · Produce events that drive real-world engagement in crypto spaces · Code, ship, and scale—hands-on technical execution meets strategic vision Previously, 15+ years of experience spanning global marketing leadership at Paribu (Turkey's leading crypto platform), founding and exiting Kriptomeda, running my own marketing agency, and working with international advertising agencies across Turkey, Europe, and Asia. Track record includes zero-to-scale growth, international partnerships, and high-impact campaigns.

Marketing leader and entrepreneur building at the intersection of crypto media, AI-powered marketing, and content ecosystems. Founded and scaled Turkey's leading cryptocurrency media platforms, establishing a trusted voice in Turkish crypto markets through editorial excellence, technical infrastructure, and audience-first content strategy. What I do: · Build and operate media properties focused on crypto and fintech · Develop AI-driven marketing automation, CRM systems, and analytics dashboards · Create content ecosystems that connect brands with communities · Produce events that drive real-world engagement in crypto spaces · Code, ship, and scale—hands-on technical execution meets strategic vision Previously, 15+ years of experience spanning global marketing leadership at Paribu (Turkey's leading crypto platform), founding and exiting Kriptomeda, running my own marketing agency, and working with international advertising agencies across Turkey, Europe, and Asia. Track record includes zero-to-scale growth, international partnerships, and high-impact campaigns.

Available to hire

Marketing leader and entrepreneur building at the intersection of crypto media, AI-powered marketing, and content ecosystems. Founded and scaled Turkey’s leading cryptocurrency media platforms, establishing a trusted voice in Turkish crypto markets through editorial excellence, technical infrastructure, and audience-first content strategy.

What I do:
· Build and operate media properties focused on crypto and fintech
· Develop AI-driven marketing automation, CRM systems, and analytics dashboards
· Create content ecosystems that connect brands with communities
· Produce events that drive real-world engagement in crypto spaces
· Code, ship, and scale—hands-on technical execution meets strategic vision

Previously, 15+ years of experience spanning global marketing leadership at Paribu (Turkey’s leading crypto platform), founding and exiting Kriptomeda, running my own marketing agency, and working with international advertising agencies across Turkey, Europe, and Asia. Track record includes zero-to-scale growth, international partnerships, and high-impact campaigns.

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Experience Level

Language

Turkish
Fluent
English
Advanced
Spanish; Castilian
Beginner
French
Beginner

Work Experience

Senior Manager, Global Marketing & Ecosystem at Paribu
November 1, 2024 - Present
Lead international marketing strategy and global ecosystem partnerships for Turkey's leading cryptocurrency exchange; manage ~$2.5M annual budget across events, sponsorships, and cross-border activations; oversee AI transformation of a 50-person marketing team and build AI-powered marketing tools; drive cross-border activations and ecosystem events, engaging global foundations, developer communities, and media partners; own full-funnel KPI framework from sessions to installs to KYC to buy/sell transactions.
Director (Post-Acquisition) at Kriptomeda
April 1, 2024 - November 1, 2024
Led post-acquisition integration of Turkey's leading crypto media group into Paribu's marketing and editorial infrastructure; managed commercial and editorial operations across Coinkolik.com, BTCHaber.com, and Cointelegraph Turkiye.
Founder & CEO at Kriptomeda
October 1, 2019 - April 1, 2024
Founded and scaled Turkey's leading cryptocurrency and blockchain media company; built and operated three digital properties; secured Cointelegraph Turkiye franchise license; developed AI-powered content pipelines and analytics dashboards; built engaged communities across Telegram, X, Instagram, and YouTube; negotiated and closed strategic acquisition to Paribu in 2024.
Co-Founder at Badbaz Digital Communication
February 1, 2013 - April 1, 2022
Co-founded and led a digital marketing agency for nearly a decade; managed end-to-end campaign execution across e-commerce, finance, FMCG, and automotive sectors; built long-term client relationships and delivered measurable growth.
Social Media Consultant at Harley-Davidson Bosphorus (Turkey)
January 1, 2012 - February 1, 2013
Led social media strategy for Harley-Davidson Turkey; contributed to the dealership being ranked #1 in Europe (2012); managed Facebook advertising, email marketing, web content, and mobile app initiatives.
Social Media Monitoring & Strategy (Freelance) at MediaCom
February 1, 2010 - February 1, 2012
Delivered weekly, monthly, and annual social media performance reports for Volkswagen Turkey and Procter & Gamble (Ariel, Fairy).
Junior Strategic Planner at Leo Burnett Istanbul
February 1, 2011 - November 1, 2011
Developed digital strategies and competitive intelligence for McDonald's, Fiat, Samsung, Philip Morris, Ziraat Bank, and Yandex.
Junior Account Executive at Grey Istanbul
December 1, 2009 - June 1, 2010
Supported account management for Koc Allianz and HSBC Bank Turkey across financial product campaigns.

Education

Master of Arts (M.A.), Marketing Communication at Istanbul Bilgi University
January 1, 2014 - January 1, 2019
Bachelor of Arts (B.A.), International Marketing at ESCE – Ecole Superieure du Commerce Exterieur
January 1, 2011 - January 1, 2012
Exchange program in Art & Advertising at Universidad Europea de Madrid
January 1, 2010 - January 1, 2011
Bachelor of Arts (B.A.), Advertising at Istanbul Bilgi University
January 1, 2007 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Professional Services, Other