Erica Kroll
Hi, I’m Erica Kroll, a UCLA cognitive science graduate with a specialization in computing.
About
Hi, I’m Erica Kroll, a UCLA cognitive science graduate with a specialization in computing. I’m passionate about digital marketing, content strategy, and building brands that resonate with people online.\n\nMost recently, I built and grew a mental-health focused digital brand, generating 1M+ views on TikTok through trend-aware content. I enjoy turning insights into actionable marketing plans, launching digital products, and collaborating across teams to drive engagement and growth.
- 5 years' experience
- Joined April 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
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Work experience· 4 roles
Built and grew a mental health-focused digital brand, generating 1M+ views on TikTok through trend-aware content creation; developed a content strategy around OCD, anxiety, and emotional regulation; designed and launched digital products, a website, and an email marketing funnel.
Executed targeted outreach to drive lead generation and client engagement; refined outreach strategies to improve response rates and conversions; contributed to messaging optimization across marketing and sales channels.
Conducted structured interviews for 50+ candidates monthly across ASUCLA’s restaurant sector; managed recruitment communications; performed administrative tasks; contributed to diversity and inclusion by ensuring equitable hiring practices; tracked submissions using an ATS and engaged with suitable applicants.
Education
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