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Hi, I’m Erica Kroll, a UCLA cognitive science graduate with a specialization in computing. I’m passionate about digital marketing, content strategy, and building brands that resonate with people online.\n\nMost recently, I built and grew a mental-health focused digital brand, generating 1M+ views on TikTok through trend-aware content. I enjoy turning insights into actionable marketing plans, launching digital products, and collaborating across teams to drive engagement and growth.…Hi, I’m Erica Kroll, a UCLA cognitive science graduate with a specialization in computing. I’m passionate about digital marketing, content strategy, and building brands that resonate with people online.\n\nMost recently, I built and grew a mental-health focused digital brand, generating 1M+ views on TikTok through trend-aware content. I enjoy turning insights into actionable marketing plans, launching digital products, and collaborating across teams to drive engagement and growth.

Erica Kroll

Digital Marketer, Content Creator, Brand Strategist, +3

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Hi, I’m Erica Kroll, a UCLA cognitive science graduate with a specialization in computing. I’m passionate about digital marketing, content strategy, and building brands that resonate with people online.\n\nMost recently, I built and grew a mental-health focused digital brand, generating 1M+ views on TikTok through trend-aware content. I enjoy turning insights into actionable marketing plans, launching digital products, and collaborating across teams to drive engagement and growth.…Hi, I’m Erica Kroll, a UCLA cognitive science graduate with a specialization in computing. I’m passionate about digital marketing, content strategy, and building brands that resonate with people online.\n\nMost recently, I built and grew a mental-health focused digital brand, generating 1M+ views on TikTok through trend-aware content. I enjoy turning insights into actionable marketing plans, launching digital products, and collaborating across teams to drive engagement and growth.

Available to hire

Hi, I’m Erica Kroll, a UCLA cognitive science graduate with a specialization in computing. I’m passionate about digital marketing, content strategy, and building brands that resonate with people online.\n\nMost recently, I built and grew a mental-health focused digital brand, generating 1M+ views on TikTok through trend-aware content. I enjoy turning insights into actionable marketing plans, launching digital products, and collaborating across teams to drive engagement and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Intern at Pao Creative

February 1, 2026 - April 1, 2026

Executed targeted outreach to drive lead generation and client engagement; refined outreach strategies to improve response rates and conversions; contributed to messaging optimization across marketing and sales channels.

Digital Marketing Manager at Easily Calm

February 1, 2026 - Present

Built and grew a mental health-focused digital brand, generating 1M+ views on TikTok through trend-aware content creation; developed a content strategy around OCD, anxiety, and emotional regulation; designed and launched digital products, a website, and an email marketing funnel.

Recruitment Coordinator at ASUCLA Central Hiring Department UCLA

June 1, 2024 - September 1, 2025

Conducted structured interviews for 50+ candidates monthly across ASUCLA’s restaurant sector; managed recruitment communications; performed administrative tasks; contributed to diversity and inclusion by ensuring equitable hiring practices; tracked submissions using an ATS and engaged with suitable applicants.

Small Business Owner at E’s Beads Jewelry on Etsy

April 1, 2020 - April 1, 2023

Managed jewelry brand end-to-end: product design, branding, and operations; created collections based on trend research and consumer preferences; executed social media marketing to boost brand awareness and store traffic.