Hi, I’m Erica Titoni, a UI/UX designer and graphic designer with hands-on experience in a Hong Kong–based company. I specialize in user research, wireframing, prototyping, usability testing, and interface design for web and mobile applications. I translate business requirements and user insights into user-centered, responsive, and visually engaging digital experiences. I thrive in agile, cross-functional teams, managing multiple projects in fast-paced environments while ensuring design consistency, usability standards, and alignment with business objectives. I contribute to design systems, interaction design, and continuous product improvement, collaborating closely with marketing, customer support, and development teams to gather feedback and optimize user journeys.

Erica Titoni

Hi, I’m Erica Titoni, a UI/UX designer and graphic designer with hands-on experience in a Hong Kong–based company. I specialize in user research, wireframing, prototyping, usability testing, and interface design for web and mobile applications. I translate business requirements and user insights into user-centered, responsive, and visually engaging digital experiences. I thrive in agile, cross-functional teams, managing multiple projects in fast-paced environments while ensuring design consistency, usability standards, and alignment with business objectives. I contribute to design systems, interaction design, and continuous product improvement, collaborating closely with marketing, customer support, and development teams to gather feedback and optimize user journeys.

Available to hire

Hi, I’m Erica Titoni, a UI/UX designer and graphic designer with hands-on experience in a Hong Kong–based company. I specialize in user research, wireframing, prototyping, usability testing, and interface design for web and mobile applications. I translate business requirements and user insights into user-centered, responsive, and visually engaging digital experiences.

I thrive in agile, cross-functional teams, managing multiple projects in fast-paced environments while ensuring design consistency, usability standards, and alignment with business objectives. I contribute to design systems, interaction design, and continuous product improvement, collaborating closely with marketing, customer support, and development teams to gather feedback and optimize user journeys.

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Language

English
Advanced
Chinese
Intermediate

Work Experience

UI/UX Designer at SMERP Group Limited
September 1, 2024 - Present
Led the UI/UX design of an AI-powered customer services system, “Simpler S up Bot,” developed as a new company product and successfully commercialized since its launch. Designed a mobile app-based e-statement system for a Hong Kong risk reporting platform, improving accessibility, usability, and overall user experience. Redesigned and developed the company’s WordPress-based corporate website to enhance user interface, modernize visual identity, and improve overall site performance. Collaborated with the marketing team to create banners and brochures for email campaigns, ensuring brand consistency and strong visual impact across digital channels. Worked closely with customer support teams to gather user feedback and insights, translating customer needs into intuitive UI/UX solutions and optimized user journeys. Conducted quality control (QC) and usability testing on designed systems to ensure design alignment, functional accuracy, and consistency between UI specifications and fina

Education

Bachelor's Degree in Information System at Universitas Internasional Batam
January 11, 2030 - January 1, 2025

Qualifications

Adobe Certified Professional (ACP)
January 11, 2030 - March 24, 2026
Agile Scrum Fundamentals (ASF)
January 11, 2030 - March 24, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services