Experienced social and influencer marketing leader with over 12 years driving creator partnerships and community growth for sports nutrition brands. I specialize in community and talent management, affiliate programs, UGC campaigns, and multi-platform social strategy. I’ve worked with high-profile athletes and creators to build authentic connections and deliver strong engagement and growth. Passionate about strategic, relationship-driven marketing that actually performs.…

Eric Hesse

PRO

Experienced social and influencer marketing leader with over 12 years driving creator partnerships and community growth for sports nutrition brands. I specialize in community and talent management, affiliate programs, UGC campaigns, and multi-platform social strategy. I’ve worked with high-profile athletes and creators to build authentic connections and deliver strong engagement and growth. Passionate about strategic, relationship-driven marketing that actually performs.…

Available to hire

Experienced social and influencer marketing leader with over 12 years driving creator partnerships and community growth for sports nutrition brands. I specialize in community and talent management, affiliate programs, UGC campaigns, and multi-platform social strategy. I’ve worked with high-profile athletes and creators to build authentic connections and deliver strong engagement and growth. Passionate about strategic, relationship-driven marketing that actually performs.

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Language

English
Fluent

Work Experience

Associate Director - Influencer Relations / Community Engagement at Iovate Health Sciences International, Inc.
June 30, 2025 - May 26, 2026
Led influencer relations, community engagement, and strategic partnerships for Iovate's sports nutrition portfolio, including Muscle Tech, Six Star, Hydroxycut, and Purely Inspired.
Senior Marketing Communications Manager at Iovate Health Sciences International, Inc.
March 20, 2024 - August 20, 2025
Led social media strategy and integrated campaign execution for Muscle Tech, Six Star, and Hydroxycut. Spearheaded the launch of Muscle Tech's first oral peptide (Peptide 185), which became the #1 selling peptide on TikTok Shop with consistent sell-outs in 2025. Revamped SIX STAR's athlete and creator strategy, securing partnerships with NFL linebacker TJ Watt and tennis star Ana Frey while executing agency-led creator campaigns.
Marketing Communications Manager at Iovate Health Sciences International, Inc.
March 20, 2022 - March 20, 2024
Led global social media strategy for Muscle Tech and built and managed high-profile athlete and creator partnerships across key regions including UK, Australia, Mexico, and MEA; led Muscle Tech’s first-ever collaborations with Chef Rush, Blessing Awodibu, Ms. Olympia Maureen Blanquisco, Ana Cozar, Joshua Manoi, and others; led major trade shows and experiential marketing post-Covid-19 to re-ignite the brand in specialty retail.
Brand Manager at Iovate Health Sciences International, Inc.
February 1, 2019 - May 20, 2022
Served as North American brand lead for Muscle Tech across FDM and Walmart, overseeing marketing strategy, content, brand collaborations, and philanthropy. Developed the first on-label AR experience for a sports supplement (with Blippar) and led key SKU launches at Walmart achieving target store-wide turn rates. Played a central role in Muscle Tech’s major brand rebrand, leading social and creator strategy and recruiting athletes including Ellie Black, Gabrielle Daleman.
Senior Campaign Specialist at Iovate Health Sciences International, Inc.
September 19, 2018 - January 30, 2019
Developed and executed digital launch campaigns for Hydroxycut Ultra Lean and Muscle Tech Vapor One/Shatter Pump across the U.S.
Marketing Manager at Iovate Health Sciences International, Inc.
May 27, 2007 - February 24, 2011
Managed a portfolio of diet and weight-loss brands across the U.S. and Canada; achieved the #1 sales position in the U.S. for Xenadrine in 2009. Led strategic creative direction and execution across print, in-store, radio, and TV; collaborated with Bob Harper on his supplement line launch.

Education

Certificate in Social Media Marketing at George Brown College
January 20, 2015 - December 20, 2017
Diploma in Advertising and Marketing Communications at Durham College
January 20, 2005 - December 20, 2007
Certificate in Advertising Administration at Durham College
January 19, 1994 - December 19, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Media & Entertainment, Professional Services
    Launch of MuscleTech Peptide 185

    MuscleTech Peptide 185 Global Launch – Case Study (2024)

    Role: Associate Director, Influencer Relations & Community Engagement
    I led strategy, copywriting, PR execution, and creator partnerships for the global launch of MuscleTech’s flagship innovation, Peptide 185 (powered by patented DL-185™ dileucine) — the first commercial dipeptide product of its kind.

    Project Overview
    Launched in early 2024, Peptide 185 was positioned as a science-first evolution beyond traditional leucine and BCAAs. It targeted serious lifters and bodybuilders with a premium, authoritative tone focused on clinical differentiation and superior absorption. Key messaging I developed included “immediately elevate protein synthesis” and “forcing your muscle into an anabolic state.” The product later became the cornerstone of MuscleTech’s broader Peptide Series platform.

    My Contributions
    Copywriting & On-Site Experience: I wrote the full product page and dedicated landing page copy, including mechanism explanations, clinical study breakdowns, usage guidance, and premium positioning.
    → https://www.muscletech.com/pages/dl-185

    PR & Hype Activation: I designed and facilitated a custom “top secret briefcase” PR kit seeded to 25 key creators and industry partners. This drove authentic pre-launch content and built significant hype through Reels and TikToks.

    Creator & Influencer Program: I managed end-to-end partnerships with creators (including Che Rush) and supplement industry reviewers, coordinating educational + hype content that balanced science with excitement.





    Key 2024 Content & Assets
    Official Landing Page: https://www.muscletech.com/pages/dl-185
    PricePlow In-Depth Article: https://blog.priceplow.com/supplement-news/muscletech-peptide-185
    NutraIngredients Launch Coverage: https://www.nutraingredients.com/Article/2024/01/17/MuscleTech-introduces-novel-muscle-building-product/
    Stack3d Launch Preview: https://www.stack3d.com/2024/01/muscletech-peptide-185/
    PricePlow Podcast – Raza Bashir & Shawn Wells:
    Example Launch TikTok:

    Results
    10 million views on launch content within the first month
    Immediate sell-out of the SKU on MuscleTech.com within 25 minutes of going live
    Strong sustained demand with multiple restocks and successful integration into the larger Peptide Series platform

    This launch demonstrated how strong science-backed positioning, targeted creator seeding, and premium PR execution can drive immediate sell-outs and long-term platform momentum for a novel ingredient.