Eric InaPaid Social Account Manager | Pe

Produced photography and multimedia content supporting university marketing campaigns. Collaborated with the Communications Team to develop engaging content for official platforms. Covered institutional events and delivered high-quality visual assets for publications and social media. Organized and maintained digital media assets for marketing and communications purposes. Supported campaign messaging through professional visual storytelling.

Plan, launch, and optimize paid advertising campaigns across Meta platforms for businesses and organizations. Develop paid social strategies aligned with client objectives and customer insights. Monitor campaign performance using KPIs including CTR, CPC, engagement, conversions, and campaign reach. Analyze campaign performance and recommend optimization strategies to maximize advertising budgets. Collaborate with creative teams to develop high-performing advertising creatives. Produce monthly campaign reports with actionable insights and strategic recommendations. Manage multiple client projects while maintaining excellent communication and timely delivery. Integrate AI-powered tools into campaign planning, reporting, and content production to improve efficiency.

Managed paid social campaigns and social media strategies for brands, educational institutions, ministries, and businesses across multiple industries. Worked with clients such as By His Grace Global to grow digital reach; developed content strategies, scheduled content using Meta Business Suite, and monitored analytics to optimize audience growth and engagement.