I’m Erick Mateli, a product-focused designer with 8+ years of experience building and scaling digital products across fintech and multi-partner ecosystems. I fuse UX strategy with frontend engineering to simplify complex systems into intuitive, scalable experiences.
I thrive in cross-functional teams, translating business goals into practical design systems and delivering high-impact outcomes. I enjoy turning research into measurable improvements and establishing reusable UI patterns for multi-partner implementations.
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Date: 2019 - Now
Platform: Web
Role: UX Design and Front-end Development
Design Rationale:
Project’s Scope:
The yellow pages brand undertook this project redesign to give a new life to its
traditional-looking online directory.
This was done to increase the traffic of the website and also give a fresh new look to the brand
across its seven countries in Africa and improve the general user experience on the website.
I mapped out a few timely product solutions, Revamp of the homepage - For this, we had to rework a
couple of things. On first load, it was agreed that we have a visible, clear search to prompt users to
search for businesses.
Rework the search results page; we had to include a sticky navigation when the user scrolled down. This
was implemented in case the results were not relevant to the user, he/she could easily do a re-search.
Rework on business detail page - General information section was to be well laid out to accommodate
easier readability.
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