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I'm Erick Ortiz, a performance marketing strategist focused on paid search, with extensive experience driving growth for B2B and B2C brands in agency environments. I thrive at building full-funnel strategies and collaborating across Paid Search, Paid Social, and Programmatic teams to optimize acquisition and efficiency across global markets. I am a self-starter who ramps quickly and thrives in fast-paced, cross-functional environments.…I'm Erick Ortiz, a performance marketing strategist focused on paid search, with extensive experience driving growth for B2B and B2C brands in agency environments. I thrive at building full-funnel strategies and collaborating across Paid Search, Paid Social, and Programmatic teams to optimize acquisition and efficiency across global markets. I am a self-starter who ramps quickly and thrives in fast-paced, cross-functional environments.

Erick Ortiz

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I'm Erick Ortiz, a performance marketing strategist focused on paid search, with extensive experience driving growth for B2B and B2C brands in agency environments. I thrive at building full-funnel strategies and collaborating across Paid Search, Paid Social, and Programmatic teams to optimize acquisition and efficiency across global markets. I am a self-starter who ramps quickly and thrives in fast-paced, cross-functional environments.…I'm Erick Ortiz, a performance marketing strategist focused on paid search, with extensive experience driving growth for B2B and B2C brands in agency environments. I thrive at building full-funnel strategies and collaborating across Paid Search, Paid Social, and Programmatic teams to optimize acquisition and efficiency across global markets. I am a self-starter who ramps quickly and thrives in fast-paced, cross-functional environments.

Available to hire

I’m Erick Ortiz, a performance marketing strategist focused on paid search, with extensive experience driving growth for B2B and B2C brands in agency environments.

I thrive at building full-funnel strategies and collaborating across Paid Search, Paid Social, and Programmatic teams to optimize acquisition and efficiency across global markets. I am a self-starter who ramps quickly and thrives in fast-paced, cross-functional environments.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Work Experience

Director, Performance Marketing ( Paid Search ) at DEPT

August 1, 2025 - Present

Led B2B Paid Search for ChatGPT Business/Enterprise, managing a ~$70M portfolio across 30+ countries. Directed a 5-person team (3 direct reports) and established scalable processes and reporting frameworks. Collaborated with cross-channel media teams across Paid Social and Programmatic to align global acquisition strategy and optimize full-funnel performance. Expanded into 13 new markets using LTV modeling and search demand insights. Increased conversion volume by 75% via Broad Match adoption and strategic global expansion. Launched enterprise initiatives and rapid-response campaigns during competitor launches.

Director, Performance Marketing ( Paid Search ) at Team One

May 1, 2023 - August 1, 2025

Led strategic direction of a $60M annual performance media program with primary focus on Paid Search while partnering with Paid Social team to align cross-channel acquisition strategy. Managed a team of 6 (2 direct reports), fostering a culture of accountability, growth, and collaboration. Presented performance insights and strategic recommendations to senior clients and internal stakeholders. Delivered thought leadership through testing frameworks, trend POVs, and innovation planning. Drove 45% lift in conversions by pioneering Performance Max, leading to Lexus’ first Google Ads case study. Built and maintained relationships with clients, key vendors, platforms, and technology partners.

Manager, Digital Activation at OMD

November 1, 2021 - April 1, 2023

Administered Consumer & Small Business Banking Paid Search & Paid Social campaigns. Managed 2 direct reports and oversaw a team of 8, developing the skillsets and delegating responsibilities. Restructured & consolidated the highest priority Wells Fargo Paid Search campaign, a $45M annual budget. Produced key conversion improvements, improving CPA & CVR by -22% & +18%, respectively. Restructured team processes and documentation to streamline responsibilities and deliverables. Persuaded clients to test new SEM Alphas, Betas, and opportunities to maximize performance. Spearheaded the first iteration of the WF Mobile App Google Ads App campaign. Advised on, assembled & conducted 7-Cell DOE Paid Search incrementality test.

Senior Associate, Paid Search & Programmatic at WPP Media

September 1, 2021 - November 1, 2021

Oversaw a ~ $10M portfolio of Search, Display & Video (YouTube) campaigns across various client accounts. Managed & trained 1 direct report, set up internal process documents & maintained oversight of all deliverables. Led client calls & created client-facing decks reviewing bi-weekly, quarterly, & EOC performance. Generated quarterly and yearly forecasts, estimates, and strategies. Implemented campaign optimizations & tactical recommendations strategically aligned with client goals & KPIs.

Freelance, Paid Search & Paid Social at Self-Employed

September 1, 2019 - September 1, 2020

Managed Google Ads & Paid Social campaigns for Home Services, Logistics, Skin Care & Education clients. Supported paid social campaign setup, audience targeting, and creative testing alongside search strategy. Leveraged Shopping, Performance Max, Display, Smart & Search campaigns to achieve paid media goals.