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I'm Eric C. Sanchez, a Global Creative Director and Brand Systems Consultant with 20+ years of experience leading global FMCG branding, packaging design, and retail brand environments. I've driven brand design initiatives for Nestlé, Sanofi, Belo, and Unilab through leadership roles at Publicis Manila and Ogilvy. Most recently, I served as Assistant Vice President for Creative Design at SM Retail, overseeing brand systems across one of Southeast Asia’s largest retail networks. I specialize in end-to-end brand ecosystems—from identity and packaging to retail environments and shopper marketing. I’m open to remote work (full-time or part-time), consulting, fractional creative direction, and brand transformation projects.…I'm Eric C. Sanchez, a Global Creative Director and Brand Systems Consultant with 20+ years of experience leading global FMCG branding, packaging design, and retail brand environments. I've driven brand design initiatives for Nestlé, Sanofi, Belo, and Unilab through leadership roles at Publicis Manila and Ogilvy. Most recently, I served as Assistant Vice President for Creative Design at SM Retail, overseeing brand systems across one of Southeast Asia’s largest retail networks. I specialize in end-to-end brand ecosystems—from identity and packaging to retail environments and shopper marketing. I’m open to remote work (full-time or part-time), consulting, fractional creative direction, and brand transformation projects.

Eric C. Sanchez

Creative Director, Brand Designer, Packaging Designer, +2

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I'm Eric C. Sanchez, a Global Creative Director and Brand Systems Consultant with 20+ years of experience leading global FMCG branding, packaging design, and retail brand environments. I've driven brand design initiatives for Nestlé, Sanofi, Belo, and Unilab through leadership roles at Publicis Manila and Ogilvy. Most recently, I served as Assistant Vice President for Creative Design at SM Retail, overseeing brand systems across one of Southeast Asia’s largest retail networks. I specialize in end-to-end brand ecosystems—from identity and packaging to retail environments and shopper marketing. I’m open to remote work (full-time or part-time), consulting, fractional creative direction, and brand transformation projects.…I'm Eric C. Sanchez, a Global Creative Director and Brand Systems Consultant with 20+ years of experience leading global FMCG branding, packaging design, and retail brand environments. I've driven brand design initiatives for Nestlé, Sanofi, Belo, and Unilab through leadership roles at Publicis Manila and Ogilvy. Most recently, I served as Assistant Vice President for Creative Design at SM Retail, overseeing brand systems across one of Southeast Asia’s largest retail networks. I specialize in end-to-end brand ecosystems—from identity and packaging to retail environments and shopper marketing. I’m open to remote work (full-time or part-time), consulting, fractional creative direction, and brand transformation projects.

Available to hire

I’m Eric C. Sanchez, a Global Creative Director and Brand Systems Consultant with 20+ years of experience leading global FMCG branding, packaging design, and retail brand environments. I’ve driven brand design initiatives for Nestlé, Sanofi, Belo, and Unilab through leadership roles at Publicis Manila and Ogilvy.
Most recently, I served as Assistant Vice President for Creative Design at SM Retail, overseeing brand systems across one of Southeast Asia’s largest retail networks. I specialize in end-to-end brand ecosystems—from identity and packaging to retail environments and shopper marketing. I’m open to remote work (full-time or part-time), consulting, fractional creative direction, and brand transformation projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Independent Creative Director & Brand Consultant at Contrast Design Services

January 1, 2019 - Present

Independent Creative Director & Brand Consultant providing strategic and creative leadership for brands across FMCG, retail, and government sectors; led brand and packaging design initiatives, developed scalable packaging systems and brand guidelines, and conducted design strategy training for corporate teams.

Creative Director – Shopper Marketing at Publicis / ARC Worldwide

January 1, 2016 - December 31, 2019

Led creative direction for shopper marketing programs for major FMCG brands; directed brand and retail design systems for Nestlé brands; developed integrated retail solution centers and in-store experiences; elevated design standards across shopper marketing communications.

Assistant Vice President – Creative Design/ Marketing Services at SM Retail – The SM Store

January 1, 2014 - December 31, 2015

As AVP and management board member, led creative direction for branding and in-store communication across a national retail network; established the first brand manual for SM Retail; designed store-wide visual language systems and branding for retail services and customer experience touch-points.

Creative Design Director / Business Unit Director at Publicis Manila-Wild Cub

January 1, 2011 - December 31, 2014

Led brand design and packaging initiatives for regional and global clients; directed regional packaging design systems across Asia; developed design strategy tools that improved pitch win rates; built a strong brand design portfolio with multinational clients.

Head Design Director – Brand Design Unit at Publicis Manila

January 1, 2007 - December 31, 2011

Led development of global packaging guidelines for major FMCG brands; unified product design systems across multiple international markets; strengthened agency positioning as a brand design specialist unit.