Creative Director and Brand Systems Consultant with 20+ years of experience leading global FMCG branding, packaging design, and retail brand environments. I lead end-to-end brand ecosystems—from identity and packaging to retail environments and shopper marketing. I’ve held senior creative leadership roles across Publicis Groupe, Ogilvy, and SM Retail, working with major brands including Nestlé, Sanofi, Belo, and Unilab. I’m available for remote full-time/part-time consulting, fractional creative direction, and brand transformation projects.…

ERIC C. SANCHEZ

Creative Director and Brand Systems Consultant with 20+ years of experience leading global FMCG branding, packaging design, and retail brand environments. I lead end-to-end brand ecosystems—from identity and packaging to retail environments and shopper marketing. I’ve held senior creative leadership roles across Publicis Groupe, Ogilvy, and SM Retail, working with major brands including Nestlé, Sanofi, Belo, and Unilab. I’m available for remote full-time/part-time consulting, fractional creative direction, and brand transformation projects.…

Available to hire

Creative Director and Brand Systems Consultant with 20+ years of experience leading global FMCG branding, packaging design, and retail brand environments. I lead end-to-end brand ecosystems—from identity and packaging to retail environments and shopper marketing.

I’ve held senior creative leadership roles across Publicis Groupe, Ogilvy, and SM Retail, working with major brands including Nestlé, Sanofi, Belo, and Unilab. I’m available for remote full-time/part-time consulting, fractional creative direction, and brand transformation projects.

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Work Experience

Independent Creative Director & Brand Consultant (Proprietor/Creative Director/Design Principal) at Contrast Design Services
January 1, 2019 - Present
Provide strategic and creative leadership for brands across FMCG, retail, and government sectors. Lead brand and packaging design consultancy for food, wellness, and consumer brands. Manage branding and merchandising initiatives for regional government and SME development programs, including brand workshops and design strategy training for corporate teams. Focus on improving retail visibility and product differentiation, developing scalable packaging systems and brand guidelines, and enabling SMEs to compete through stronger brand positioning.
Independent Creative Director & Brand Consultant at Contrast Design Services
January 1, 2019 - Present
Independent Creative Director & Brand Consultant providing strategic and creative leadership for brands across FMCG, retail, and government sectors; led brand and packaging design initiatives, developed scalable packaging systems and brand guidelines, and conducted design strategy training for corporate teams.
Creative Director – Shopper Marketing at Publicis / ARC Worldwide
January 1, 2016 - December 31, 2019
Led creative direction for shopper marketing programs for major FMCG brands; directed brand and retail design systems for Nestlé brands; developed integrated retail solution centers and in-store experiences; elevated design standards across shopper marketing communications.
Assistant Vice President – Creative Design / Marketing Services at SM Retail (The SM Store)
January 1, 2014 - January 1, 2015
As AVP and management board member, led creative direction for branding and in-store communication across a national retail network. Established the first brand manual for SM Retail. Designed and implemented store-wide visual language systems. Developed branding for retail services and customer experience touchpoints, elevating in-store design from mass-market to premium retail experience. Collaborated with executive leadership on brand strategy.
Assistant Vice President – Creative Design/ Marketing Services at SM Retail – The SM Store
January 1, 2014 - December 31, 2015
As AVP and management board member, led creative direction for branding and in-store communication across a national retail network; established the first brand manual for SM Retail; designed store-wide visual language systems and branding for retail services and customer experience touch-points.
Creative Design Director / Business Unit Director at Publicis Manila (Wild Cub)
January 1, 2011 - January 1, 2014
Led brand design and packaging initiatives for regional and global clients. Directed regional packaging design systems across Asia. Developed design strategy tools that improved pitch win rates. Built a strong brand design portfolio with multinational clients.
Creative Design Director / Business Unit Director at Publicis Manila-Wild Cub
January 1, 2011 - December 31, 2014
Led brand design and packaging initiatives for regional and global clients; directed regional packaging design systems across Asia; developed design strategy tools that improved pitch win rates; built a strong brand design portfolio with multinational clients.
Head Design Director – Brand Design Unit at Publicis Manila
January 1, 2007 - December 31, 2011
Led development of global packaging guidelines for major FMCG brands; unified product design systems across multiple international markets; strengthened agency positioning as a brand design specialist unit.

Education

Bachelor of Arts in Communications at Ateneo de Manila University
January 11, 2030 - June 21, 2026
Postgraduate Diploma in Graphic Design & New Media at University for the Creative Arts
January 11, 2030 - June 21, 2026
Bachelor of Arts in Communications at Ateneo de Manila University
January 11, 2030 - August 11, 2026
Postgraduate Diploma in Graphic Design & New Media at University for the Creative Arts
January 11, 2030 - August 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Government, Professional Services, Healthcare, Manufacturing, Wholesale & Distribution