I'm a designer from Indiana with over 30 years of experience creating strategic, high-impact visual assets across print, digital, and motion. I specialize in branding, marketing collateral, UI/UX design, and web development, with deep expertise in Adobe Creative Cloud and Figma. What sets me apart is my ability to translate complex ideas into clear, compelling visuals—whether it's for a startup or a research center. I bring a calm, collaborative presence to every project and thrive in fast-paced environments where thoughtful design drives results. My sector experience spans higher education, nonprofit, e-commerce, and science/tech communications. Employment and project experience Senior Graphic Artist Purdue University – College of Engineering May 2021 – May 2024 Freelance Designer Eric Smoldt Graphic Art May 2024 – Present Web Designer Artful Impact (Wix Studio site build) June 2025 Brand Designer & Photographer GrandStand Buckets (Shopify e-commerce) July 2023…

Eric Smoldt

I'm a designer from Indiana with over 30 years of experience creating strategic, high-impact visual assets across print, digital, and motion. I specialize in branding, marketing collateral, UI/UX design, and web development, with deep expertise in Adobe Creative Cloud and Figma. What sets me apart is my ability to translate complex ideas into clear, compelling visuals—whether it's for a startup or a research center. I bring a calm, collaborative presence to every project and thrive in fast-paced environments where thoughtful design drives results. My sector experience spans higher education, nonprofit, e-commerce, and science/tech communications. Employment and project experience Senior Graphic Artist Purdue University – College of Engineering May 2021 – May 2024 Freelance Designer Eric Smoldt Graphic Art May 2024 – Present Web Designer Artful Impact (Wix Studio site build) June 2025 Brand Designer & Photographer GrandStand Buckets (Shopify e-commerce) July 2023…

Available to hire

I’m a designer from Indiana with over 30 years of experience creating strategic, high-impact visual assets across print, digital, and motion. I specialize in branding, marketing collateral, UI/UX design, and web development, with deep expertise in Adobe Creative Cloud and Figma. What sets me apart is my ability to translate complex ideas into clear, compelling visuals—whether it’s for a startup or a research center. I bring a calm, collaborative presence to every project and thrive in fast-paced environments where thoughtful design drives results. My sector experience spans higher education, nonprofit, e-commerce, and science/tech communications.

Employment and project experience

Senior Graphic Artist Purdue University – College of Engineering
May 2021 – May 2024

Freelance Designer Eric Smoldt Graphic Art
May 2024 – Present

Web Designer Artful Impact (Wix Studio site build)
June 2025

Brand Designer & Photographer GrandStand Buckets (Shopify e-commerce)
July 2023

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Language

English
Fluent

Work Experience

Freelance Artist at Eric Smoldt Graphic Art
May 1, 2024 - June 13, 2024
Craft strategic creative assets across print and digital platforms for a broad range of client needs. Excel in graphic design, branding, illustration, web development, and video post-production. Drive all phases of business workflow, including outreach, concept development, and final delivery.
Senior Graphic Artist at Purdue University – College of Engineering
May 1, 2021 - May 31, 2024
Produced high-impact marketing assets for web, print, and social media targeting faculty, staff, and graduate audiences. Engineered interactive web prototypes and curated content for dynamic digital displays. Coordinated project execution using SharePoint, Trello, and Wrike.
Director of VisCom at Purdue University – Composites Manufacturing and Simulation Center
May 1, 2016 - May 31, 2021
Built and implemented the center’s comprehensive visual identity and branding system. Designed logos, presentations, infographics, and web assets tailored to strategic objectives. Developed and maintained the CMSC website to enhance user experience and organizational alignment.
Assistant Director, Visual Communication at Purdue University – Division of Recreational Sports
July 1, 2009 - May 31, 2016
Spearheaded division-wide design strategy and branding initiatives, aligning visuals with organizational and participant goals. Implemented a SharePoint-based workflow system, streamlining operations for over 1,000 marketing projects annually. Directed and mentored a creative team of 15 student photographers and 1 staff designer.
Marketing & Communication Specialist at Purdue University – Energy Center at Discovery Park
April 1, 2007 - July 31, 2009
Executed print and digital collateral, custom illustrations, and professional photography. Engineered a custom FileMaker Pro solution to track design workflows and optimize print estimating. Cut print costs by securing competitive vendor bids through expertly written proposals.
Graphic Designer at Purdue University – Marketing Communications
August 8, 2005 - April 29, 2007
Partnered with departments across campus to design compelling materials that advanced university initiatives. Created brochures and visual assets in line with Purdue’s brand guidelines. Managed full project cycles from creative concept through production and delivery.
Graphic Designer at Goshen College – Public Relations Office
November 1, 2004 - July 31, 2005
Designed print collateral supporting college-wide marketing campaigns. Led and coached student creatives to meet professional production standards. Presented staff training sessions on Adobe InDesign techniques and workflows.
Senior Graphic Designer at Des Moines Area Community College
September 1, 2001 - October 31, 2004
Produced logos, brochures, signage, and web graphics to promote college programs. Collaborated with vendors to ensure high-quality, cost-effective print results. Designed and delivered all commencement ceremony materials.
Founder, Graphic Designer, and Illustrator at Group 3 Inc.
April 1, 1998 - February 29, 2000
Launched and managed Des Moines’ only studio focused on illustration and advanced image editing. Created original artwork and complex photo manipulations for diverse commercial clients. Generated custom creative for clients including Caterpillar, Vermeer, and the State of Minnesota.
Art Director / Illustrator at Kragie/Newell Integrated Marketing & Communications
November 30, 1996 - April 29, 1998
Collaborated on branding and campaign design for Vermeer Manufacturing. Crafted high-end illustrations and photo composites for internal and client teams. Promoted to the core illustration team within six months based on creative performance.

Education

Bachelor of Arts at Judson University, Department of Art and Design
September 2, 1992 - December 20, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Manufacturing, Media & Entertainment, Non-Profit Organization, Professional Services, Energy & Utilities, Computers & Electronics, Real Estate & Construction, Life Sciences, Other
    paper Purdue State Utliity Forcasting Group Wordpress Website

    I rebuilt the Purdue University State Utility Forecasting Group (SUFG) website in WordPress (https://www.twine.net/signin The project involved migrating content from Purdue’s legacy Cascade system, restructuring pages for better clarity, and ensuring mobile responsiveness and accessibility throughout.
    I also added Google Analytics, cleaned up outdated navigation, simplified site architecture, and updated graphics to better reflect SUFG’s current mission. It’s a solid example of how thoughtful design and development can make dense content easier to access—for both researchers and the public.