Available to hire
I am Erika Coronel, a product designer with a background in industrial engineering. I blend systems thinking with strong visual craft to create intuitive digital tools for regulated, high-stakes environments.
I excel at translating complex processes into clear, efficient interfaces and I guide products from problem framing to engineering handoff. I work across agile teams to design robust design systems and user research-driven experiences, and I’m fluent in Spanish, English, and French.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
French
Advanced
Work Experience
UX Designer at Freelance
August 1, 2023 - PresentDesigned two end-to-end digital products including onboarding and new features flows, increasing task success rates to 90% and reducing time on task by 40%. Conducted 7 moderated and unmoderated usability tests; integrated insights to drive iterative improvements and inform product strategy. Redesigned a conscious consumption app to enhance user retention and increase engagement. Built high-fidelity prototypes and interactive motion elements using Figma and Framer. Delivered stakeholder presentations with data-driven design decisions, fostering alignment with product and growth teams.
Product Designer at Habitat Pension Fund Administrator
July 1, 2023 - August 13, 2025Collaborated on UX/UI design for two initiatives supporting clients transitioning between pension fund platforms. Spearheaded ideation and delivery of a Process Tracker platform, improving user satisfaction by 40%. Designed responsive wireframes, interactive prototypes, and visuals aligned with brand identity and accessibility standards.
Product Analyst at Public Prosecutor's Office of Peru
July 1, 2022 - August 13, 2025Conducted user interviews across 8 internal processes; insights led to a 10% increase in process standardization. Designed process flows and wireframes, reducing steps and achieving a 15% task time reduction. Created mid- and high-fidelity prototypes in Figma to communicate user interactions to stakeholders.
Project Manager at Urban Transport Authority For Lima and Callao (ATU)
May 1, 2021 - August 13, 2025Designed two digital tools used in the field by 250+ transportation auditors, improving audit efficiency by 30%. Characterized user personas and co-led usability tests, increasing satisfaction by 25% and reducing task completion time by 20%.
Product Designer at Habitat Pension Fund Administrator
July 20, 2022 - July 20, 2023Collaborated on initiatives to support clients transitioning between pension fund platforms. Spearheaded ideation and delivery of a Process Tracker platform, improving user satisfaction. Designed responsive wireframes, interactive prototypes, and visuals aligned with brand identity and accessibility standards.
Product Analyst at Public Prosecutor's Office Of Peru
December 20, 2020 - July 20, 2022Conducted user interviews across internal processes; insights led to increased process standardization. Designed process flows and wireframes, reducing steps and achieving time reductions. Created mid- and high-fidelity prototypes in Figma to communicate with stakeholders.
Project Manager at Urban Transport Authority For Lima and Callao (ATU)
December 20, 2020 - May 20, 2021Designed two digital tools used in the field by 250+ auditors, improving audit efficiency. Shaped user personas and conducted usability tests, increasing satisfaction and reducing task completion time. Produced mid- and high-fidelity prototypes to communicate with stakeholders.
Freelance UX/UI Designer at Self-employed / Freelance
August 1, 2023 - PresentDesigned end-to-end digital products including onboarding and feature flows, achieving a 90% task success rate and a 40% reduction in time-on-task. Led UX and UI for projects such as Paw Line (mobile wellbeing app) including UX research, prototype iterations, and UI design; positioned 3rd among ~50 teams in the Prototype 2026 challenge. Conducted 7+ moderated and unmoderated usability tests and integrated findings into iterative design cycles. Built high-fidelity prototypes and motion interactions in Figma and Framer; delivered data-driven stakeholder presentations.
UX/UI Designer at Habit Pension Fund Administrator
July 1, 2022 - July 1, 2023Designed UX/UI for two client-facing platforms supporting complex, multi-step financial processes with strict compliance requirements and diverse user literacy levels. Spearheaded a process-focused design track to improve onboarding and task flows for regulated financial tools.
UX/UI Designer at Public Prosecutor's Office of Peru
December 1, 2021 - July 1, 2022Conducted user interviews across internal processes used by legal professionals; produced interfaces for expert users under time pressure. Created mid- and high-fidelity prototypes to communicate interaction design to non-design stakeholders; participated in design QA during development.
Operations & Process Analyst at Hypermercados Tottus / Praxair
January 1, 2017 - December 31, 2021Designed two field-facing digital tools for 250+ transport auditors, improving operational efficiency by 30%. Engaged in process mapping, KPI design, and cross-stakeholder coordination to inform interface and workflow decisions.
Education
UX Design at Designlab
January 1, 2024 - August 13, 2025Project Management at Universidad Nacional Mayor de San Marcos
January 1, 2019 - August 13, 2025B.Sc. Industrial Engineering at Universidad Ricardo Palma
January 1, 2017 - August 13, 2025UX Design at Design Lab
January 11, 2030 - January 1, 2024Project Management at Universidad Nacional Mayor de San Marcos Foundation
January 11, 2030 - January 1, 2019Industrial Engineering at Universidad Ricardo Palma
January 11, 2030 - January 1, 2017UX Design Bootcamp at DesignLab
January 1, 2024 - December 31, 2024B.S. in Industrial Engineering at Universidad Ricardo Palma
January 11, 2030 - January 1, 2017Qualifications
Industry Experience
Financial Services, Government, Non-Profit Organization, Software & Internet, Transportation & Logistics, Professional Services, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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