I am Erika Coronel, a product designer with a background in industrial engineering. I blend systems thinking with strong visual craft to create intuitive digital tools for regulated, high-stakes environments. I excel at translating complex processes into clear, efficient interfaces and I guide products from problem framing to engineering handoff. I work across agile teams to design robust design systems and user research-driven experiences, and I’m fluent in Spanish, English, and French.

Erika Coronel

I am Erika Coronel, a product designer with a background in industrial engineering. I blend systems thinking with strong visual craft to create intuitive digital tools for regulated, high-stakes environments. I excel at translating complex processes into clear, efficient interfaces and I guide products from problem framing to engineering handoff. I work across agile teams to design robust design systems and user research-driven experiences, and I’m fluent in Spanish, English, and French.

Available to hire

I am Erika Coronel, a product designer with a background in industrial engineering. I blend systems thinking with strong visual craft to create intuitive digital tools for regulated, high-stakes environments.

I excel at translating complex processes into clear, efficient interfaces and I guide products from problem framing to engineering handoff. I work across agile teams to design robust design systems and user research-driven experiences, and I’m fluent in Spanish, English, and French.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced

Work Experience

Freelance UX/UI Designer at Self-employed / Freelance
August 1, 2023 - Present
Designed end-to-end digital products including onboarding and feature flows, achieving a 90% task success rate and a 40% reduction in time-on-task. Led UX and UI for projects such as Paw Line (mobile wellbeing app) including UX research, prototype iterations, and UI design; positioned 3rd among ~50 teams in the Prototype 2026 challenge. Conducted 7+ moderated and unmoderated usability tests and integrated findings into iterative design cycles. Built high-fidelity prototypes and motion interactions in Figma and Framer; delivered data-driven stakeholder presentations.
UX Designer at Freelance
August 1, 2023 - Present
Designed two end-to-end digital products including onboarding and new features flows, increasing task success rates to 90% and reducing time on task by 40%. Conducted 7 moderated and unmoderated usability tests; integrated insights to drive iterative improvements and inform product strategy. Redesigned a conscious consumption app to enhance user retention and increase engagement. Built high-fidelity prototypes and interactive motion elements using Figma and Framer. Delivered stakeholder presentations with data-driven design decisions, fostering alignment with product and growth teams.
Product Designer at Habitat Pension Fund Administrator
July 1, 2023 - August 13, 2025
Collaborated on UX/UI design for two initiatives supporting clients transitioning between pension fund platforms. Spearheaded ideation and delivery of a Process Tracker platform, improving user satisfaction by 40%. Designed responsive wireframes, interactive prototypes, and visuals aligned with brand identity and accessibility standards.
Product Designer at Habitat Pension Fund Administrator
July 20, 2022 - July 20, 2023
Collaborated on initiatives to support clients transitioning between pension fund platforms. Spearheaded ideation and delivery of a Process Tracker platform, improving user satisfaction. Designed responsive wireframes, interactive prototypes, and visuals aligned with brand identity and accessibility standards.
UX/UI Designer at Habit Pension Fund Administrator
July 1, 2022 - July 1, 2023
Designed UX/UI for two client-facing platforms supporting complex, multi-step financial processes with strict compliance requirements and diverse user literacy levels. Spearheaded a process-focused design track to improve onboarding and task flows for regulated financial tools.
Product Analyst at Public Prosecutor's Office of Peru
July 1, 2022 - August 13, 2025
Conducted user interviews across 8 internal processes; insights led to a 10% increase in process standardization. Designed process flows and wireframes, reducing steps and achieving a 15% task time reduction. Created mid- and high-fidelity prototypes in Figma to communicate user interactions to stakeholders.
UX/UI Designer at Public Prosecutor's Office of Peru
December 1, 2021 - July 1, 2022
Conducted user interviews across internal processes used by legal professionals; produced interfaces for expert users under time pressure. Created mid- and high-fidelity prototypes to communicate interaction design to non-design stakeholders; participated in design QA during development.
Project Manager at Urban Transport Authority For Lima and Callao (ATU)
May 1, 2021 - August 13, 2025
Designed two digital tools used in the field by 250+ transportation auditors, improving audit efficiency by 30%. Characterized user personas and co-led usability tests, increasing satisfaction by 25% and reducing task completion time by 20%.
Project Manager at Urban Transport Authority For Lima and Callao (ATU)
December 20, 2020 - May 20, 2021
Designed two digital tools used in the field by 250+ auditors, improving audit efficiency. Shaped user personas and conducted usability tests, increasing satisfaction and reducing task completion time. Produced mid- and high-fidelity prototypes to communicate with stakeholders.
Product Analyst at Public Prosecutor's Office Of Peru
December 20, 2020 - July 20, 2022
Conducted user interviews across internal processes; insights led to increased process standardization. Designed process flows and wireframes, reducing steps and achieving time reductions. Created mid- and high-fidelity prototypes in Figma to communicate with stakeholders.
Operations & Process Analyst at Hypermercados Tottus / Praxair
January 1, 2017 - December 31, 2021
Designed two field-facing digital tools for 250+ transport auditors, improving operational efficiency by 30%. Engaged in process mapping, KPI design, and cross-stakeholder coordination to inform interface and workflow decisions.

Education

UX Design at Designlab
January 1, 2024 - August 13, 2025
Project Management at Universidad Nacional Mayor de San Marcos
January 1, 2019 - August 13, 2025
B.Sc. Industrial Engineering at Universidad Ricardo Palma
January 1, 2017 - August 13, 2025
UX Design at Design Lab
January 11, 2030 - January 1, 2024
Project Management at Universidad Nacional Mayor de San Marcos Foundation
January 11, 2030 - January 1, 2019
Industrial Engineering at Universidad Ricardo Palma
January 11, 2030 - January 1, 2017
UX Design Bootcamp at DesignLab
January 1, 2024 - December 31, 2024
B.S. in Industrial Engineering at Universidad Ricardo Palma
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Government, Non-Profit Organization, Software & Internet, Transportation & Logistics, Professional Services, Media & Entertainment, Education