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Senior brand, marketing, and communication strategist with 16+ years of experience helping local and international brands grow through positioning, brand strategy, and integrated campaigns. I translate consumer insights and business goals into coherent, creative, results-driven brand ecosystems. I lead end-to-end projects—from market research and brand architecture to creative direction, content strategy, and performance optimization—working closely with executives and multidisciplinary teams to build strong identities and drive measurable growth.…Senior brand, marketing, and communication strategist with 16+ years of experience helping local and international brands grow through positioning, brand strategy, and integrated campaigns. I translate consumer insights and business goals into coherent, creative, results-driven brand ecosystems. I lead end-to-end projects—from market research and brand architecture to creative direction, content strategy, and performance optimization—working closely with executives and multidisciplinary teams to build strong identities and drive measurable growth.

ERIKA STEFANÍA GUTIÉRREZ CONTRERAS

Brand Strategist, Marketing Strategist, Creative Strategist, +5

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Senior brand, marketing, and communication strategist with 16+ years of experience helping local and international brands grow through positioning, brand strategy, and integrated campaigns. I translate consumer insights and business goals into coherent, creative, results-driven brand ecosystems. I lead end-to-end projects—from market research and brand architecture to creative direction, content strategy, and performance optimization—working closely with executives and multidisciplinary teams to build strong identities and drive measurable growth.…Senior brand, marketing, and communication strategist with 16+ years of experience helping local and international brands grow through positioning, brand strategy, and integrated campaigns. I translate consumer insights and business goals into coherent, creative, results-driven brand ecosystems. I lead end-to-end projects—from market research and brand architecture to creative direction, content strategy, and performance optimization—working closely with executives and multidisciplinary teams to build strong identities and drive measurable growth.

Available to hire

Senior brand, marketing, and communication strategist with 16+ years of experience helping local and international brands grow through positioning, brand strategy, and integrated campaigns. I translate consumer insights and business goals into coherent, creative, results-driven brand ecosystems.

I lead end-to-end projects—from market research and brand architecture to creative direction, content strategy, and performance optimization—working closely with executives and multidisciplinary teams to build strong identities and drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Italian

Fluent

Work Experience

Brand & Digital Project Consultant at Al Castello Moricone — Italy

January 1, 2026 - Present

Develop brand positioning and brand experience. Design and coordinate website and content architecture. Lead visual and digital communications and coordinate a multidimensional hospitality, dining, heritage, and wellness project.

Brand & Digital Project Consultant at Al Castello Moricone — Italie

January 1, 2026 - Present

Developed brand positioning and brand experience. Designed and coordinated website and content architecture, defining content messages and visual/digital communication direction. Coordinated a multidisciplinary project connecting hospitality, dining, heritage, and wellness.

Social Media & Brand Consultant at Cocoa Beauty Center — Genève

January 1, 2026 - Present

Defined digital communication, content, and presence strategy. Provided creative direction and campaign production including Reels, educational and promotional content. Analyzed KPIs and delivered strategic reporting, using audience data to optimize formats, messages, and campaigns. Developed visual identity and coordinated organic and sponsored activities.

Brand Strategy & Campaign Management at MY PAPILOT

January 1, 2021 - January 1, 2022

Developed and managed brand strategy. Designed and coordinated communication campaigns, defining messages, creative universe, and positioning, contributing to visibility and brand coherence.

Directrice Créative & Gérante at ON-CONTACTO

January 1, 2020 - January 1, 2022

Led strategic and creative branding, marketing, and communication projects. Piloted campaigns and developed brand concepts. Managed client relationships and translated commercial needs into strategic and creative solutions. Coordinated priorities, deliverables, and collaborators, ensuring alignment between brand strategy, visual identity, and communication.

Brand Image & Launch Consultant at NO UGLY

January 1, 2019 - January 1, 2022

Advised on positioning and brand image and supported launch strategy. Defined communication pillars and brand identity axes, providing strategic guidance across project development phases.

Senior Brand & Marketing Consultant at Indépendante — International

January 1, 2011 - Present

Strategic consulting for brands, entrepreneurs, and companies across multiple sectors. Owns brand strategy, positioning, communication architecture, and marketing plans; conducts and interprets market research and consumer insights. Develops and directs launch, acquisition, awareness, and engagement campaigns. Provides creative direction across visual identity, photography, video, content, and digital communication. Manages projects end-to-end (needs analysis, strategy proposal, coordination, production oversight, tracking, and optimization). Advises leadership on positioning and growth decisions, and uses performance data to adjust strategy and improve results.

Senior Brand & Marketing Consultant at Independent — International

January 1, 2011 - Present

Strategic consulting for brands, entrepreneurs, and companies across different sectors. Define brand strategies, positioning, communication architecture, and marketing plans. Conduct and interpret market and consumer research. Develop and direct brand launch, acquisition, awareness, and engagement campaigns. Lead creative direction across visual identity, photography, video, content, and digital communication. Manage projects end-to-end: needs analysis, strategic proposal, coordination, production oversight, monitoring, and optimization. Advise senior stakeholders on positioning, communication, and commercial growth, and use performance data to adjust strategies and improve results. Supported 20+ brands (local and international).

Senior Brand & Marketing Consultant (Indépendante) at International / Genève

January 1, 2011 - Present

Strategic consulting for brands, entrepreneurs, and companies across sectors. Define brand strategies, positioning, communication architecture, and marketing plans. Conduct and interpret market and consumer research. Develop and direct launch and growth campaigns for acquisition, awareness, and engagement. Provide creative direction integrating visual identity, photography, video, content, and digital communication. Manage projects end-to-end: needs analysis, strategic proposal, coordination, production, follow-up, and optimization. Partner directly with leadership on positioning, communication, and commercial development decisions. Use performance data to adjust strategies and improve results; supported 20+ brands including Sambil Venezuela, Sigma System VE, A Rajatabla Studios, Cocoa Beauty Center, Al Castello Moricone, COBRA Barber, Amelia Bijoux, Dreams Donuts, and Machelin Díaz.