Erik Rosling

Managed paid search across major global markets, including Germany and the UK, and contributed to overall B2B marketing strategy. Led initiatives to optimize paid media performance and drive pipeline growth.

Responsible for paid search across major global markets, including Germany and the UK, and managing a substantial portion of Miele's B2B marketing spend. Led strategy across performance channels to drive qualified leads and accelerate pipeline growth, translating commercial growth targets into paid media initiatives and optimizing full-funnel performance using GA4 and Google Ads insights. Defined budget allocation and channel priorities through data-driven analysis and conversion rate optimization. Supported recruitment and onboarding of new team members and drove pipeline growth by generating qualified leads and setting up meetings for account executives. Led paid marketing projects for major clients, overseeing both strategic and operational aspects.

Led SEM strategies for clients, managing paid search across multiple channels and optimizing ROAS through data-driven approaches.