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I'm Erik Wu, a Senior Art Director with 8+ years leading brand and digital campaigns at global agencies (Ogilvy, McCann, Publicis). I blend creative direction, 3D/motion design, and AI-assisted workflows to deliver work that stands out across TV, OOH and digital. My campaigns have driven measurable results—Sprite No Sugar, No Competition boosted volume share by 48%; Coke Break delivered a 4.6% lift in national sales and over 150 million impressions. I’ve mentored junior designers and integrated AI into creative practice while pursuing a Master’s in ICT. Currently based in Launceston, Australia, I’m open to full-time or freelance roles that value cross-disciplinary design and technology.…I'm Erik Wu, a Senior Art Director with 8+ years leading brand and digital campaigns at global agencies (Ogilvy, McCann, Publicis). I blend creative direction, 3D/motion design, and AI-assisted workflows to deliver work that stands out across TV, OOH and digital. My campaigns have driven measurable results—Sprite No Sugar, No Competition boosted volume share by 48%; Coke Break delivered a 4.6% lift in national sales and over 150 million impressions. I’ve mentored junior designers and integrated AI into creative practice while pursuing a Master’s in ICT. Currently based in Launceston, Australia, I’m open to full-time or freelance roles that value cross-disciplinary design and technology.

Erik Wu

Art Director, Graphic Designer, Creative Director, +4

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I'm Erik Wu, a Senior Art Director with 8+ years leading brand and digital campaigns at global agencies (Ogilvy, McCann, Publicis). I blend creative direction, 3D/motion design, and AI-assisted workflows to deliver work that stands out across TV, OOH and digital. My campaigns have driven measurable results—Sprite No Sugar, No Competition boosted volume share by 48%; Coke Break delivered a 4.6% lift in national sales and over 150 million impressions. I’ve mentored junior designers and integrated AI into creative practice while pursuing a Master’s in ICT. Currently based in Launceston, Australia, I’m open to full-time or freelance roles that value cross-disciplinary design and technology.…I'm Erik Wu, a Senior Art Director with 8+ years leading brand and digital campaigns at global agencies (Ogilvy, McCann, Publicis). I blend creative direction, 3D/motion design, and AI-assisted workflows to deliver work that stands out across TV, OOH and digital. My campaigns have driven measurable results—Sprite No Sugar, No Competition boosted volume share by 48%; Coke Break delivered a 4.6% lift in national sales and over 150 million impressions. I’ve mentored junior designers and integrated AI into creative practice while pursuing a Master’s in ICT. Currently based in Launceston, Australia, I’m open to full-time or freelance roles that value cross-disciplinary design and technology.

Available to hire

I’m Erik Wu, a Senior Art Director with 8+ years leading brand and digital campaigns at global agencies (Ogilvy, McCann, Publicis). I blend creative direction, 3D/motion design, and AI-assisted workflows to deliver work that stands out across TV, OOH and digital.

My campaigns have driven measurable results—Sprite No Sugar, No Competition boosted volume share by 48%; Coke Break delivered a 4.6% lift in national sales and over 150 million impressions. I’ve mentored junior designers and integrated AI into creative practice while pursuing a Master’s in ICT. Currently based in Launceston, Australia, I’m open to full-time or freelance roles that value cross-disciplinary design and technology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Senior Art Director at Ogilvy (Shanghai)

October 1, 2021 - January 31, 2024

Led creative strategy and end-to-end visual execution for Coca-Cola and Sprite campaigns across TV, OOH and digital channels. Directed the Sprite No Sugar, No Competition relaunch, guiding a cross-functional team of 3 designers and 4 agencies; the campaign delivered a 48% increase in volume share and a +12% uplift in regional brand awareness. Led art direction for the 2023 Coca-Cola Coke Break campaign, shaping creative strategy and execution across TVC, OOH and social channels, contributing to a 4.6% uplift in national sales during the campaign month and generating over 150 million impressions across social platforms. Coached junior designers, established design review standards, and improved delivery consistency. Integrated AI and emerging technologies into creative practice to accelerate workflows and storytelling. Collaborated on CROCS and Weber Shandwick projects, contributing to digital planning, visual development and campaign execution.

Freelancer at Self-employed / Freelance

February 1, 2024 - Present

Delivered graphic design and digital creative support across social platforms, contributing to campaign planning and production of visual assets for multiple brands. Worked closely with clients including BYD, L’Oréal and KFC, providing consistent creative execution and long-term brand communication support.

Graphic Designer at Publicis.Sapient

March 1, 2017 - March 1, 2019

Core graphic design work with exposure to UI design; pursued learning in programming and AI concepts while contributing to real-world projects, including a Launceston Grammar School website project that received a Distinction grade.

Art Director at McCann Health

April 1, 2019 - July 1, 2021

Proficient with Adobe Creative Suite; contributed to healthcare campaigns with skills in Cinema 4D and After Effects; collaborated across teams to deliver integrated campaigns and visuals.

Senior Art Director at Ogilvy

October 1, 2021 - January 31, 2024

Led creative strategy and end-to-end visual execution for Coca-Cola and Sprite campaigns across TV, OOH and digital channels. Directed the 'Sprite No Sugar, No Competition' relaunch, leading a cross-functional team of 3 designers and 4 agencies; campaign drove a 48% increase in volume share and +12% uplift in brand awareness. Led the art direction for the 2023 Coca-Cola “Coke Break” campaign, delivering a 4.6% uplift in national sales and over 150 million total impressions across social platforms. Coached junior designers and established design review standards to improve delivery consistency. Collaborated on CROCS project and other Weber Shandwick work; integrating AI and emerging technologies into creative practice.

Freelancer at Self-Employed / Freelancer

February 1, 2024 - Present

Delivered graphic design and digital creative support across social platforms for multiple brands; collaborated with clients including BYD, L’Oréal and KFC to ensure consistent creative execution and long-term brand communication. Led festive illustration content for BYD’s official Weibo account (Apr 2017 – Jan 2018), achieving higher engagement and reach compared to previous content.