Well-rounded digital strategist experienced in web management, UX optimization, and multi-channel social strategy. Combines creative design thinking with technical fluency to improve usability, accessibility, and digital performance.

Erin Ruiz

Well-rounded digital strategist experienced in web management, UX optimization, and multi-channel social strategy. Combines creative design thinking with technical fluency to improve usability, accessibility, and digital performance.

Available to hire

Well-rounded digital strategist experienced in web
management, UX optimization, and multi-channel social
strategy. Combines creative design thinking with technical
fluency to improve usability, accessibility, and digital
performance.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Website & Social Media Coordinator; Visitor Experience Coordinator of Admissions at Explora Science Center & Children’s Museum
September 1, 2024 - Present
Oversee daily admissions operations, scheduling, and workflow coordination. Managed POS systems, memberships, group bookings, and revenue reporting. Standardized check-in processes to improve efficiency and visitor flow. Led website and social media management, crafting content and campaign visuals; expanded the organization’s digital asset library; improved content systems and cross-department workflows to streamline publishing.
Digital Experience Strategist at Explora Science Center & Children’s Museum
January 1, 2024 - September 30, 2024
Led UX and WCAG 2.1 AA accessibility improvements to enhance navigation, structure, and usability. Designed campaign visuals and photography while managing and expanding the organization’s digital asset library. Improved content systems and cross-department workflows to streamline publishing and reduce bottlenecks.
Creative Media Assistant at Meow Wolf Inc.
March 1, 2015 - July 1, 2017
Produced video, photography, and social media content to support events and community outreach. Assisted in creative concept development, storyboard ing, and multimedia production workflows.
Co-Owner at Shop Erah.com
May 1, 2017 - December 31, 2023
Designed and maintained Shopify e-commerce site, managing product listings, UX updates, and storefront optimization. Developed brand identity, apparel designs, and visual assets for web, social media, and print. Led organic social growth and platform-specific content strategy. Oversaw inventory workflows, order lifecycle management, and POS operations.
Oasis Church Software Engineer Intern at Oasis Church
June 1, 2015 - July 1, 2017
Contributed to development and maintenance of a ticketing and events platform, improving interface usability and accessibility. Participated in code reviews, QA testing, and feature validation to ensure reliability and performance. Assisted in writing automated tests to strengthen software quality and reduce regression defects. Collaborated in an agile product environment, gaining exposure to sprint cycles and production deployment workflows.

Education

Associate of Applied Science in Software Development at Central New Mexico Community College
January 11, 2030 - May 1, 2027
Full Stack Web Development Certificate at CNM Ingenuity
December 1, 2023 - April 28, 2026

Qualifications

Full Stack Web Development Certificate
December 1, 2023 - April 28, 2026
UX/UI Design Certificate
June 1, 2023 - April 28, 2026

Industry Experience

Software & Internet, Education, Media & Entertainment, Non-Profit Organization