Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a digital marketing and communications professional with over a decade of experience helping brands build trust, authority, and measurable growth through strategic storytelling. My work spans regulated, high-trust, and luxury industries, including senior living, legal marketing, travel, hospitality, and ultra-luxury real estate. I specialize in shaping brand voice, leading SEO- and AI-optimized content initiatives, and producing conversion-focused copy across websites, email, editorial, and multi-channel campaigns. I’ve led large-scale content initiatives, including the complete rewrite of 75+ senior living community websites, served as the inaugural features writer for an award-winning digital publication, and ghostwritten executive-level thought leadership on AI-driven search and modern content strategy. I’ve also built and scaled founder-led content platforms and contributed editorial work to major travel publications. My background combines hands-on execution with strategic oversight, including content systems, contributor workflows, performance analysis, and cross-functional collaboration with marketing, SEO, UX, and leadership teams. I’m open to remote roles across contract, freelance, part-time, or full-time, with a focus on content leadership, brand voice, and performance-driven storytelling.…I’m a digital marketing and communications professional with over a decade of experience helping brands build trust, authority, and measurable growth through strategic storytelling. My work spans regulated, high-trust, and luxury industries, including senior living, legal marketing, travel, hospitality, and ultra-luxury real estate. I specialize in shaping brand voice, leading SEO- and AI-optimized content initiatives, and producing conversion-focused copy across websites, email, editorial, and multi-channel campaigns. I’ve led large-scale content initiatives, including the complete rewrite of 75+ senior living community websites, served as the inaugural features writer for an award-winning digital publication, and ghostwritten executive-level thought leadership on AI-driven search and modern content strategy. I’ve also built and scaled founder-led content platforms and contributed editorial work to major travel publications. My background combines hands-on execution with strategic oversight, including content systems, contributor workflows, performance analysis, and cross-functional collaboration with marketing, SEO, UX, and leadership teams. I’m open to remote roles across contract, freelance, part-time, or full-time, with a focus on content leadership, brand voice, and performance-driven storytelling.

Erin De Santiago

Content Strategist, Copywriter, Writer, +3





I’m a digital marketing and communications professional with over a decade of experience helping brands build trust, authority, and measurable growth through strategic storytelling. My work spans regulated, high-trust, and luxury industries, including senior living, legal marketing, travel, hospitality, and ultra-luxury real estate. I specialize in shaping brand voice, leading SEO- and AI-optimized content initiatives, and producing conversion-focused copy across websites, email, editorial, and multi-channel campaigns. I’ve led large-scale content initiatives, including the complete rewrite of 75+ senior living community websites, served as the inaugural features writer for an award-winning digital publication, and ghostwritten executive-level thought leadership on AI-driven search and modern content strategy. I’ve also built and scaled founder-led content platforms and contributed editorial work to major travel publications. My background combines hands-on execution with strategic oversight, including content systems, contributor workflows, performance analysis, and cross-functional collaboration with marketing, SEO, UX, and leadership teams. I’m open to remote roles across contract, freelance, part-time, or full-time, with a focus on content leadership, brand voice, and performance-driven storytelling.…I’m a digital marketing and communications professional with over a decade of experience helping brands build trust, authority, and measurable growth through strategic storytelling. My work spans regulated, high-trust, and luxury industries, including senior living, legal marketing, travel, hospitality, and ultra-luxury real estate. I specialize in shaping brand voice, leading SEO- and AI-optimized content initiatives, and producing conversion-focused copy across websites, email, editorial, and multi-channel campaigns. I’ve led large-scale content initiatives, including the complete rewrite of 75+ senior living community websites, served as the inaugural features writer for an award-winning digital publication, and ghostwritten executive-level thought leadership on AI-driven search and modern content strategy. I’ve also built and scaled founder-led content platforms and contributed editorial work to major travel publications. My background combines hands-on execution with strategic oversight, including content systems, contributor workflows, performance analysis, and cross-functional collaboration with marketing, SEO, UX, and leadership teams. I’m open to remote roles across contract, freelance, part-time, or full-time, with a focus on content leadership, brand voice, and performance-driven storytelling.

Available to hire

I’m a digital marketing and communications professional with over a decade of experience helping brands build trust, authority, and measurable growth through strategic storytelling.

My work spans regulated, high-trust, and luxury industries, including senior living, legal marketing, travel, hospitality, and ultra-luxury real estate. I specialize in shaping brand voice, leading SEO- and AI-optimized content initiatives, and producing conversion-focused copy across websites, email, editorial, and multi-channel campaigns.

I’ve led large-scale content initiatives, including the complete rewrite of 75+ senior living community websites, served as the inaugural features writer for an award-winning digital publication, and ghostwritten executive-level thought leadership on AI-driven search and modern content strategy. I’ve also built and scaled founder-led content platforms and contributed editorial work to major travel publications.

My background combines hands-on execution with strategic oversight, including content systems, contributor workflows, performance analysis, and cross-functional collaboration with marketing, SEO, UX, and leadership teams.

I’m open to remote roles across contract, freelance, part-time, or full-time, with a focus on content leadership, brand voice, and performance-driven storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Copywriter at The Maimon Group

January 1, 2025 - Present

Contract marketing copywriter for ultra-luxury real estate and villa portfolio serving UHNW homeowners and travelers; responsible for conversion-focused landing pages, SEO- and AI-optimized blogs, email campaigns, and content for new property launches; led copywriting for B2C and B2B emails, increasing open rates by 30%+ through audience-aware messaging and performance-driven iteration; translate complex offerings related to privacy, asset protection, and luxury services into clear, brand-aligned messaging; collaborated with the CMO and marketing leadership to ensure consistent voice and luxury positioning across channels; supported ideation and optimization with AI-assisted workflows while upholding editorial quality and discretion.

Content Strategist & Copywriter at Watermark Retirement Communities

January 1, 2022 - Present

Led the complete rewrite of 75+ senior living community websites post redesign; proposed the organization's first dedicated digital copywriter role; drafted long-form resource guides and educational content for families and caregivers; launched the organization's digital e-zine; led SEO-driven content development including keyword research and SEMrush analysis; authored conversion-focused copy across websites, blogs, resource pages, social, email, landing pages, and select PPC campaigns; co-created internal training for writing consistency and scalability; built reusable content frameworks and editorial standards; collaborated with SEO, UX, design, and marketing stakeholders to align content with redesigned site architecture and performance goals.

Legal Content Writer & Digital Strategist at Juris Digital

January 1, 2016 - Present

Ghostwrote C-suite thought leadership on AI-driven search, GEO optimization, and modern law firm marketing; produced high-impact B2B marketing content, including blog posts, resources, and Law Firm Growth Guide; served as primary homepage and core messaging writer for new law firm websites, aligning UX, SEO, and compliance; delivered SEO-optimized content across practice areas; partnered with SEO and product teams to optimize for traditional search and AI-driven discovery, including featured snippets and GEO/AEO patterns; developed internal content standards and AI-enhanced editorial workflows; led organic social media strategy and content creation for law firm clients.

Tourism & Hospitality Content and Social Strategy Manager at Luxury Hotels, Destinations & Editorial Platforms

January 1, 2016 - December 31, 2024

Led content and social strategy for luxury hotels and destination brands across Belize and Central America; directed social for an official tourism magazine; contributed to a Travel + Leisure Top 500 hotel's organic reach, engagement, and brand visibility; developed integrated content frameworks spanning social, blogs, newsletters, and editorial features to support bookings and destination awareness; vetted writers, bloggers, and creators for editorial coverage; collaborated with hotel leadership, PR teams, and culinary teams to align storytelling with guest experiences and media goals; served as a luxury hotel reviewer for B2B and B2C clients.

Founder, Content Strategist, and Content Manager at Independent Digital Platforms & Editorial Properties

January 1, 2009 - Present

Founded and scaled editorial platforms focused on travel, food, and destination storytelling; led end-to-end content operations across owned platforms and client engagements, including content planning, production, performance analysis, and monetization; served as a content manager and strategic partner for brands across travel, hospitality, finance, and lifestyle, overseeing editorial calendars, contributor workflows, and multi-channel distribution; founded and published a food-focused travel blog recognized in the industry and featured by Focus Films; contributed editorial content to AFAR, Islands, Luxury Latin America, Going, Tripadvisor, Viator, and other outlets; authored large-scale editorial programs, including 300+ articles for a top-rated international cruise line; established industry authority with speaking engagements at TBEX, Web Marketing Festival, Belize Tourism Expo, and the Belize Hotel Association.