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Hi, I’m Erin Hodge, a senior partnerships, brand and experience lead with 10+ years’ experience working across art, design and luxury. I work from strategic definition through to implementation, shaping how projects are positioned, brought to market and realised through partnerships, programming and experience. My work includes leading the relaunch of Melbourne Art Fair and developing partnership and experience-led concepts for cultural platforms and luxury clients across Europe and Australia. I specialise in structuring high-value collaborations, defining commercial partnership models, and translating creative direction into audience growth, engagement and revenue. I’m particularly interested in projects that sit at the intersection of culture and commerce, where positioning, partnerships and experience need to align.…Hi, I’m Erin Hodge, a senior partnerships, brand and experience lead with 10+ years’ experience working across art, design and luxury. I work from strategic definition through to implementation, shaping how projects are positioned, brought to market and realised through partnerships, programming and experience. My work includes leading the relaunch of Melbourne Art Fair and developing partnership and experience-led concepts for cultural platforms and luxury clients across Europe and Australia. I specialise in structuring high-value collaborations, defining commercial partnership models, and translating creative direction into audience growth, engagement and revenue. I’m particularly interested in projects that sit at the intersection of culture and commerce, where positioning, partnerships and experience need to align.

Erin Hodge

Brand Strategist, Marketing Strategist, Marketing Consultant, +3

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Hi, I’m Erin Hodge, a senior partnerships, brand and experience lead with 10+ years’ experience working across art, design and luxury. I work from strategic definition through to implementation, shaping how projects are positioned, brought to market and realised through partnerships, programming and experience. My work includes leading the relaunch of Melbourne Art Fair and developing partnership and experience-led concepts for cultural platforms and luxury clients across Europe and Australia. I specialise in structuring high-value collaborations, defining commercial partnership models, and translating creative direction into audience growth, engagement and revenue. I’m particularly interested in projects that sit at the intersection of culture and commerce, where positioning, partnerships and experience need to align.…Hi, I’m Erin Hodge, a senior partnerships, brand and experience lead with 10+ years’ experience working across art, design and luxury. I work from strategic definition through to implementation, shaping how projects are positioned, brought to market and realised through partnerships, programming and experience. My work includes leading the relaunch of Melbourne Art Fair and developing partnership and experience-led concepts for cultural platforms and luxury clients across Europe and Australia. I specialise in structuring high-value collaborations, defining commercial partnership models, and translating creative direction into audience growth, engagement and revenue. I’m particularly interested in projects that sit at the intersection of culture and commerce, where positioning, partnerships and experience need to align.

Available to hire

Hi, I’m Erin Hodge, a senior partnerships, brand and experience lead with 10+ years’ experience working across art, design and luxury.

I work from strategic definition through to implementation, shaping how projects are positioned, brought to market and realised through partnerships, programming and experience.

My work includes leading the relaunch of Melbourne Art Fair and developing partnership and experience-led concepts for cultural platforms and luxury clients across Europe and Australia.

I specialise in structuring high-value collaborations, defining commercial partnership models, and translating creative direction into audience growth, engagement and revenue.

I’m particularly interested in projects that sit at the intersection of culture and commerce, where positioning, partnerships and experience need to align.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Intermediate

Work Experience

Brand and Marketing Consultant at Independent / Freelance

September 1, 2024 - Present

Leading positioning, partnership and experience strategy for galleries, cultural platforms and luxury clients across Europe and internationally. Working from early-stage definition through to execution, shaping how projects are conceived, positioned and brought to market, and structuring partnerships, programming and communication frameworks that support long-term growth.

Director, Marketing and Partnerships at Melbourne Art Foundation

August 1, 2021 - February 1, 2025

Led the relaunch and repositioning of Melbourne Art Fair and the launch of Melbourne Design Fair, and early development of FUTUREOBJEKT, defining market positioning, partnership strategy and audience development. Structured, secured and managed senior partnerships with luxury brands and cultural institutions; secured the organisation’s first Principal Partner in over 30 years; shaped activations, commissions and VIP experiences; delivered campaigns across digital, PR and partnerships; drove growth in visitation, VIP attendance and artworks sold.

Assistant Marketing Manager at Emporium Melbourne

May 1, 2018 - September 1, 2019

Played a key role in the development and launch of a $1.6B retail and lifestyle destination, supporting brand positioning, campaign strategy and partnerships from pre-opening through to launch. > Delivered integrated 360° campaigns and brand activations across retail and digital channels. > Led the award-winning 'Reimagine' launch campaign, generating $10M+ in PR value and winning VIVA Best of the Best. > Secured and delivered 100+ partnerships with international brands, creatives and cultural institutions, including Baz Luhrmann and Disney.

Marketing Coordinator at Emporium Melbourne

January 1, 2014 - May 1, 2018

Supported brand positioning, campaign strategy and partnerships for pre-opening through to launch of the retail and lifestyle destination. Delivered integrated 360° campaigns and brand activations across retail and digital channels.

PR and Event Production Coordinator at Stella McCartney

July 1, 2010 - December 1, 2010

Supported Paris and London teams on Spring/Summer 2011 and 2013 shows at Paris Fashion Week, assisting show production, guest management and press coordination. Contributed to the launch of Stella McCartney's children's collection, supporting international press and event delivery.

PR and Event Production Coordinator at Stella McCartney

August 1, 2012 - November 1, 2012

Worked across London and Paris teams on Spring/Summer 2011 and 2013 shows at Paris Fashion Week, supporting show production, guest management and press coordination. Contributed to the launch of Stella McCartney's children's collection, supporting international press and event delivery.