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Hi! I’m Erin Maeng, a UC Irvine student studying Business Economics with a passion for brand storytelling, growth marketing, and user-centric design. I love turning data into creative campaigns and working across marketing, design, and product to build engaging experiences. Through campus leadership roles, startup internships, and side projects, I’ve led branding, UI/UX work, and content-driven growth initiatives. I’m excited to bring UIs, campaigns, and thoughtful branding to life, while learning from every new collaboration along the way.…Hi! I’m Erin Maeng, a UC Irvine student studying Business Economics with a passion for brand storytelling, growth marketing, and user-centric design. I love turning data into creative campaigns and working across marketing, design, and product to build engaging experiences. Through campus leadership roles, startup internships, and side projects, I’ve led branding, UI/UX work, and content-driven growth initiatives. I’m excited to bring UIs, campaigns, and thoughtful branding to life, while learning from every new collaboration along the way.

Erin Maeng

UI Designer, Product Designer, Brand Designer, +2

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Hi! I’m Erin Maeng, a UC Irvine student studying Business Economics with a passion for brand storytelling, growth marketing, and user-centric design. I love turning data into creative campaigns and working across marketing, design, and product to build engaging experiences. Through campus leadership roles, startup internships, and side projects, I’ve led branding, UI/UX work, and content-driven growth initiatives. I’m excited to bring UIs, campaigns, and thoughtful branding to life, while learning from every new collaboration along the way.…Hi! I’m Erin Maeng, a UC Irvine student studying Business Economics with a passion for brand storytelling, growth marketing, and user-centric design. I love turning data into creative campaigns and working across marketing, design, and product to build engaging experiences. Through campus leadership roles, startup internships, and side projects, I’ve led branding, UI/UX work, and content-driven growth initiatives. I’m excited to bring UIs, campaigns, and thoughtful branding to life, while learning from every new collaboration along the way.

Available to hire

Hi! I’m Erin Maeng, a UC Irvine student studying Business Economics with a passion for brand storytelling, growth marketing, and user-centric design. I love turning data into creative campaigns and working across marketing, design, and product to build engaging experiences.

Through campus leadership roles, startup internships, and side projects, I’ve led branding, UI/UX work, and content-driven growth initiatives. I’m excited to bring UIs, campaigns, and thoughtful branding to life, while learning from every new collaboration along the way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Campus Growth Intern at Edit to AI

March 1, 2025 - Present

Drove 110K+ visits using a viral short-form strategy; engineered high-engagement reels aligned with brand and audience insights. Executed data-driven growth initiatives leveraging trend analysis; drove 85K+ views on content, promoting Ditto’s visibility. Produced multimedia using CapCut, leveraging effects, transitions, and visual storytelling to boost engagement and retention. Led high-impact field marketing activations; distributed 200+ shirts and energy drinks in 2 hours, amplifying brand awareness.

Director of Marketing at Delta Sigma Pi

December 1, 2025 - Present

Led full marketing strategy, producing a 35K+ view recruitment video with CapCut and Soundtrap showcased to 100+ prospects. Built cohesive NYC-themed brand identity, driving 20K–25K+ reach for social, event, and campaign content using Canva. Applied trend-driven strategies, e.g., Spotify Wrapped-style campaigns, to boost engagement and expand audience reach. Managed content operations, overseeing shared calendars, consistent templates, and feed aesthetics across recruitment cycles.

Founder & Operator at Bakes By Erin

May 1, 2025 - January 1, 2026

Led content creation and social media strategy for feed building, using platform analytics to drive $2K+ revenue growth. Developed cohesive branding via creative presentations in CapCut and Canva, producing customer-aligned content. Applied data-driven budgeting strategies using platform analytics to optimize pricing, profitability, and customer retention. Managed full project management and workflow optimization, strengthening customer collaboration and repeat business growth.

Team Member at SomiSomi

May 1, 2023 - August 1, 2024

Executed 100+ orders per shift, following SOPs to ensure consistency, quality control, and operational efficiency. Delivered strong customer experience at POS, using effective communication to drive repeat business and increased tips. Collaborated cross-functionally with 6–8 team members to optimize operational efficiency during peak hours. Applied product knowledge and health protocols to ensure service accuracy and maintain an organized workspace.

UI/UX Designer at PoliPal

January 1, 2026 - March 1, 2026

Designed full UI/UX for PoliPal app in Figma, delivering low-fidelity to high-fidelity prototypes with strategic, bias-neutral visual systems. Conducted research, surveys, and usability testing to drive data-informed design decisions and improve navigation and UX flows. Led competitive analysis of four key platforms, translating insights into visuals that differentiated PoliPal's value proposition. Received 3rd place and People’s Choice for a user-centered product aligned with needs and UX strategy.

Product Marketing Lead at Rise Well

October 1, 2025 - December 31, 2025

Co-developed a full product strategy for Rise Well, delivering a business proposal spanning design, finance, and go-to-market execution. Led market strategy via SWOT, TAM/SAM/SOM, PESTEL, and Porter’s Five Forces to rate competition, risk, and profitability. Built data-driven competitor positioning models and visual frameworks to inform differentiation and market entry decisions. Designed cohesive brand kit and app UI, leveraging color theory and UX principles to align visuals with product positioning.