Award-winning videographer and creative with 4+ years of experience crafting high-performing visuals and campaigns for international brands. Skilled in editing, colour grading, sound design, and social-first storytelling to drive saliency, retention, and engagement across digital platforms. Experienced producing end-to-end branded content, from concept and storyboarding to filming, post-production, and delivery for web and social. Strong background in social content strategy, paid campaign coordination, analytics reporting, and creative direction with a focus on cohesive multi-format storytelling.

Erin Roche

Award-winning videographer and creative with 4+ years of experience crafting high-performing visuals and campaigns for international brands. Skilled in editing, colour grading, sound design, and social-first storytelling to drive saliency, retention, and engagement across digital platforms. Experienced producing end-to-end branded content, from concept and storyboarding to filming, post-production, and delivery for web and social. Strong background in social content strategy, paid campaign coordination, analytics reporting, and creative direction with a focus on cohesive multi-format storytelling.

Available to hire

Award-winning videographer and creative with 4+ years of experience crafting high-performing visuals and campaigns for international brands. Skilled in editing, colour grading, sound design, and social-first storytelling to drive saliency, retention, and engagement across digital platforms.

Experienced producing end-to-end branded content, from concept and storyboarding to filming, post-production, and delivery for web and social. Strong background in social content strategy, paid campaign coordination, analytics reporting, and creative direction with a focus on cohesive multi-format storytelling.

See more

Language

English
Fluent

Work Experience

Founder / Creative Director & Editor at Overs
April 1, 2023 - July 1, 2025
Oversaw pre- and post-production workflows across multiple campaigns, including selecting footage, editing, and colour grading to meet brand objectives and technical specifications. Managed end-to-end creative production for web and social—from concept ideation and storyboarding to shooting, editing, and delivery. Delivered content for international brand clients including Hunter Valley Wine & Tourism Association, Destination Gold Coast, Visit California, and Marriott Bonvoy. Curated and filtered large volumes of visual assets to identify the strongest content for campaign goals, optimizing brand storytelling and performance. Directed on-set teams and talent to achieve a cohesive creative vision while maintaining efficiency and high production quality.
Way To Wherever Travel at Travel Photographer & Videographer
January 1, 2021 - Present
Grew community to 40K+ followers through targeted storytelling, visual cohesion, and consistent engagement. Edited and produced high-quality video and photo content aligned with client campaign briefs, integrating clear hooks, pacing, and calls to action to maximize audience retention. Adapted editing styles to match diverse client aesthetics, from luxury tourism brands to lifestyle product content. Collaborated with clients to conceptualize, shoot, and deliver compelling assets under tight deadlines. Managed full post-production including colour grading and sound design; ensured content met platform specifications and performance requirements for paid and organic campaigns.
Bachelor (studies) - International Hotel & Tourism Management at University of Queensland
January 1, 2020 - January 1, 2024

Education

Bachelor of International Hotel And Tourism Management at The University of Queensland, Australia
January 1, 2020 - January 1, 2024
Bootcamp (10-Day Intensive) - Advanced Photography at The Institute of Code Advanced Photography Bootcamp
January 1, 2021 - July 12, 2026

Qualifications

Dean’s Honour Roll (Faculty of Business, Economics & Law)
January 11, 2030 - July 12, 2026
Be Still Media 3rd Place Finalist - Be Still Media Art Showcase 2023
January 1, 2023 - July 12, 2026
Awards & Achievements: Faculty Dean’s Honour Roll; Grade Point Average (1-7): 6.58
January 11, 2030 - July 12, 2026
The Institute of Code Advanced Photography Bootcamp (10-Day Intensive)
January 1, 2021 - July 12, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Education