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Results-driven Integrated Marketing Manager with 6+ years of experience building and scaling growth-focused marketing campaigns across fintech, gaming, and e-commerce industries. Skilled in demand generation, performance marketing, CRM, customer retention, event marketing, and cross-channel campaign strategy. At Xendit, led integrated campaigns for international exhibitions, including Singapore FinTech Festival and ITB Asia, generating 4,000+ booth engagements, contributing to pipeline growth, and improving marketing efficiency through data-driven optimization. Previously at Garena and HappyFresh, spearheaded large-scale consumer campaigns that achieved millions of organic views, increased user engagement, improved retention, and drove sustainable revenue growth. Known for translating business objectives into measurable marketing outcomes through strong analytical thinking, stakeholder management, and end-to-end campaign execution.…Results-driven Integrated Marketing Manager with 6+ years of experience building and scaling growth-focused marketing campaigns across fintech, gaming, and e-commerce industries. Skilled in demand generation, performance marketing, CRM, customer retention, event marketing, and cross-channel campaign strategy. At Xendit, led integrated campaigns for international exhibitions, including Singapore FinTech Festival and ITB Asia, generating 4,000+ booth engagements, contributing to pipeline growth, and improving marketing efficiency through data-driven optimization. Previously at Garena and HappyFresh, spearheaded large-scale consumer campaigns that achieved millions of organic views, increased user engagement, improved retention, and drove sustainable revenue growth. Known for translating business objectives into measurable marketing outcomes through strong analytical thinking, stakeholder management, and end-to-end campaign execution.

Erisa Nur Agmelina

Marketing Strategist, Growth Marketer, Digital Marketer, +2

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Results-driven Integrated Marketing Manager with 6+ years of experience building and scaling growth-focused marketing campaigns across fintech, gaming, and e-commerce industries. Skilled in demand generation, performance marketing, CRM, customer retention, event marketing, and cross-channel campaign strategy. At Xendit, led integrated campaigns for international exhibitions, including Singapore FinTech Festival and ITB Asia, generating 4,000+ booth engagements, contributing to pipeline growth, and improving marketing efficiency through data-driven optimization. Previously at Garena and HappyFresh, spearheaded large-scale consumer campaigns that achieved millions of organic views, increased user engagement, improved retention, and drove sustainable revenue growth. Known for translating business objectives into measurable marketing outcomes through strong analytical thinking, stakeholder management, and end-to-end campaign execution.…Results-driven Integrated Marketing Manager with 6+ years of experience building and scaling growth-focused marketing campaigns across fintech, gaming, and e-commerce industries. Skilled in demand generation, performance marketing, CRM, customer retention, event marketing, and cross-channel campaign strategy. At Xendit, led integrated campaigns for international exhibitions, including Singapore FinTech Festival and ITB Asia, generating 4,000+ booth engagements, contributing to pipeline growth, and improving marketing efficiency through data-driven optimization. Previously at Garena and HappyFresh, spearheaded large-scale consumer campaigns that achieved millions of organic views, increased user engagement, improved retention, and drove sustainable revenue growth. Known for translating business objectives into measurable marketing outcomes through strong analytical thinking, stakeholder management, and end-to-end campaign execution.

Available to hire

Results-driven Integrated Marketing Manager with 6+ years of experience building and scaling growth-focused marketing campaigns across fintech, gaming, and e-commerce industries. Skilled in demand generation, performance marketing, CRM, customer retention, event marketing, and cross-channel campaign strategy.

At Xendit, led integrated campaigns for international exhibitions, including Singapore FinTech Festival and ITB Asia, generating 4,000+ booth engagements, contributing to pipeline growth, and improving marketing efficiency through data-driven optimization. Previously at Garena and HappyFresh, spearheaded large-scale consumer campaigns that achieved millions of organic views, increased user engagement, improved retention, and drove sustainable revenue growth.

Known for translating business objectives into measurable marketing outcomes through strong analytical thinking, stakeholder management, and end-to-end campaign execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Integrated Marketing Manager at Xendit

April 1, 2025 - Present

Drive demand for payment solutions across online and field channels, managing end-to-end multi-vertical B2B campaigns for 2 international exhibitions (Singapore Fintech Festival & ITB Asia), driving 4,000+ visitor booth engagement for 3 days, generating 25% in MQLs, and contributing to 10% pipeline inflows, also visited by the President of Singapore and the Senior Minister of State for Digital Development and Information. Create retention and upsell event campaigns through email and WhatsApp invitations, while conducting post-event retrospectives to identify attendance drop-off patterns, achieving 100% attendance rate and contributing to a 5% uplift in win-rate ROI. Achieve 50% reduction in CPL while increasing impressions by 80% through a refined, data-driven marketing strategy from Meta Ads.

Senior Marketing Campaign at Garena Indonesia

September 1, 2023 - April 1, 2025

Led 360-degree marketing campaigns for Call of Duty Mobile, achieving a 104% uplift in impressions and 3% engagement quarterly. Created and strategized a viral marketing campaign during Chinese New Year that generated 3.5M views organically. Managed budgets across marketing channels to optimize CPM costs, achieving an 80% lift in efficiency. Led end-to-end execution of Undawn Indonesia’s largest annual national gaming tournament, from social media content ideation to activation, increasing audience engagement and driving a 16% uplift in DAU and 8% growth in ARPPU. Increased participation rate and DAU by connecting in-game content with local campaigns.

Campaign Marketing Associate at HappyFresh Indonesia

November 1, 2022 - September 1, 2023

Led HappyFresh’s Ramadan campaign "THR Kaget", inspired by local Ramadan gifting culture, driving a 2.5-4% uplift in customer retention through a surprise-based reward activation. Monitored organic campaigns, resulting in 40% GMV increase from internal email look-alike campaign. Strategized and maintained automated journeys and trigger communications to improve customer retention, increasing orders and GMV. Coordinated with product and tech teams to resolve marketing campaign issues. Analyzed campaign performance with Tableau & Looker (VLOOKUP) and proposed improvements. Delivered regular reports of campaign results and continuous improvements.

Sales & Marketing Assistant at AMA TECH Corp

October 1, 2019 - March 1, 2020

Supported B2B marketing strategy, planning, and execution for Indonesia expansion. Assisted content localization (Bahasa), fact-checking, and supplier coordination to build brand awareness.