Senior Motion & Graphic Designer | Interactive & Multimedia Designer
With 20 years of senior-level experience in motion graphics, video editing, broadcast design, and multimedia production, I have worked extensively across major broadcasting networks, film and TV productions, post-production houses, agencies, and startups. My expertise in Adobe Creative Suite, Cinema 4D, and Figma, combined with a deep understanding of animation principles and visual storytelling, has allowed me to create impactful content for television, digital platforms, and live sports broadcasting.
I have led high-profile projects for major media companies like ABS-CBN Corporation, Cignal TV, TV5, and Brightlight Productions, where I developed broadcast templates, marketing materials, motion graphics, and live graphics packages for flagship programs and sports events, including UAAP, PVL, NCAA, and international coverage like the NBA and Boxing. In these roles, I managed teams of editors, live graphics designers, and junior motion artists, ensuring creative consistency and seamless execution across all platforms.
Beyond my industry experience, I hold a Diploma in Interactive Media Design with Honors from Seneca Polytechnic, where I also served as a Program Mentor for 10 students, helping guide emerging designers in their creative careers. I am passionate about mentorship, creative leadership, and problem-solving, fostering a collaborative and forward-thinking work environment that encourages innovation and growth.
Driven by ambition and a passion for creativity, I continuously stay ahead of design trends and emerging technologies, currently exploring tools like Rive Motion Design, Spline 3D, and Unreal Engine to push the boundaries of animation and interactive design. Whether working in broadcast, marketing, social media, or digital content, I thrive on delivering high-impact visuals that engage, inspire, and elevate brand experiences.
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ABS-CBN Corporation, a leading Filipino media company, has a net income of 9.73 billion pesos in 2023, focusing on digital content and global digital coverage with a workforce of under 4,000 employees. Despite challenges, it remained a key player in Filipino and international entertainment and news.
Reporting and collaborating directly with producers, writers, and program directors, I returned to the company as their Senior Motion and Graphic Designer to work on flagship shows to boost design and viewer engagement, leading the creation of broadcast, advertising packages and entertainment programs, delivering dynamic visuals and increasing viewer interaction.
Spearheaded VFX, motion graphics, and advertising campaigns for flagship shows, enhancing production quality and achieving a notable boost in audience interaction.
Designed program templates and advertising graphics for broadcast, ensuring cohesive branding and seamless integration, increasing brand reach.
Produced storyboards and motion graphics for TV commercials (TVCs) and advertising campaigns, combining creativity and technical expertise to deliver compelling visual narratives.
Created marketing materials such as posters, email campaigns, and social media ads, aligning designs with branding strategies to maximize promotional impact.
The UAAP, a Philippine collegiate sports association, and the PVL, the country’s top professional women’s volleyball league, both serve primarily Filipino audiences, engaging large national and overseas fanbases with their respective sports competitions and entertainment.
Delivered high-caliber broadcast designs and motion graphics for UAAP and PVL sports, elevating digital and local broadcasting standards with seamless, dynamic visuals, resulting in increased viewer interaction.
Designed and templated complete broadcast and advertising packages for inter-collegiate and professional volleyball programs, including lower thirds, transitions, scoring graphics, and social media campaigns, amplifying audience engagement and brand reach.
Created real-time live graphics and post-production materials, enhancing the viewing experience and ensuring smooth on-air operations through close collaboration with production teams.
Reported and communicated directly with associate producers and writers to create motion and graphic designs, ensuring alignment with program objectives and creative vision.
Instructed the editing department editors and on-site graphics operators on the proper use of templates created for the broadcast designs, ensuring consistent and accurate on-air presentation.
Pilipinas Live, a Filipino-owned OTT platform by Cignal TV, delivers live and on-demand sports and entertainment events, primarily for Filipino audiences globally, accessible on various social media and devices and aims to be the premier destination for Filipino sports content.
Collaborated with writers and producers to create high-impact motion and graphic design advertising assets or sports segments, enhancing viewer engagement and showcasing dynamic hosts, resulting in increased viewer interaction.
Designed and delivered professional marketing templates for Instagram and other social media platforms, significantly boosting audience interaction and brand visibility, reporting directly to the Associate Producer for design approvals.
Conceptualized and executed social media campaigns, developing adaptable and engaging design templates and ensuring consistent content delivery across various channels, increasing brand reach.
Managed the design and delivery of various marketing materials, maintaining consistent brand guidelines and ensuring alignment with strategic marketing objectives.
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