EC

Ernesto Carrazana

Available to hire

I’m Ernesto Carrazana, a Brand Strategist and Identity Designer based in Cuba.

About

I’m Ernesto Carrazana, a Brand Strategist and Identity Designer based in Cuba. I help founders turn complex, valuable ideas into clear, human brands—starting with listening and strategy, then translating that into visual identity systems and guidelines that actually scale.

With 5+ years building brands from scratch for solo founders, startups, and small teams (and 10 years at Gaviota Tours), I’ve worked across print, social media, video, and motion graphics to keep everything cohesive and easy to trust. My goal is always the same: make your idea impossible to ignore and simple to believe.

  • 24 years' experience
  • Joined September 2026

Languages

  • EnglishIntermediate

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Education
  • Professional Services

More experts

Work experience· 5 roles

Graphic Designer | Visual Branding Strategist · Gaviota Tours - CubaDec 2014 – Feb 2025 · 10 yrs 3 mos

Built and maintained a unified visual system over 9 years for Cuba’s leading travel agency. Designed institutional catalogs, brochures, and social media content, and developed a brand style guide to ensure consistency across platforms. Collaborated with the marketing team to align design with business goals by integrating print, social media, and video into one cohesive brand experience.

Freelance Photographer (Self Employed)Oct 2012 – Nov 2014 · 2 yrs 2 mos

Worked as a self-employed photographer supporting visual communication for small businesses and local establishments. Combined video, photography, and design workflows—from image capture and retouching through to final printed outputs—aiming to optimize production and improve end results as a designer.

Video Editor - Motion Graphics Designer · Centro Norte Televisión (CNTV - ICRT)Nov 2006 – Sep 2012 · 5 yrs 11 mos

Produced original and engaging audiovisual content for the region through video editing and motion graphics. Worked on informative, cultural, live programs, documentaries, and non-advertising spots, producing 100+ hours of content. Some projects were recognized in national festivals and competitions.

Graphic Designer - Projects · Unidad Provincial de PropagandaFeb 2002 – Nov 2006 · 4 yrs 10 mos
Graphic Designer- Print Design · Ediciones VILLACART - GeocubaSep 1999 – Jul 2001 · 1 yr 11 mos

Education

Diseñador InFormacional, Graphic Design · ISDI (Instituto Superior de Diseño Industrial)1993 – 1999
Artes plásticas (Nivel Secundaria Básica) · Escuela Vocacional de Arte "Olga Alonso"1985 – 1988
Diseñador InFormacional, Graphic Design · ISDI (Instituto Superior de Diseño Industrial)1993 – 1999
Artes plásticas (Nivel Secundaria Básica) · Escuela Vocacional de Arte "Olga Alonso"1985 – 1988

Certifications and awards

Certificado curso Funnel Builder (Ernesto Carrazana Brand Strategist & Identity Designer)2030 – 2026
Certificado curso Funnel Builder Ernesto Carrazana Brand Strategist & Identity Designer2030 – 2026

Hire Ernesto Carrazana today

Post a job and invite Ernesto, or contact them directly. No hidden commission.

Post a job