I’m a Senior UX/UI Designer who loves the challenge of transforming complexity into clarity. I thrive where logic meets creativity, turning dense data flows and intricate systems into intuitive experiences. With over 15 years designing for enterprise platforms, automotive ecosystems, fintech, and large-scale digital products, I enjoy shaping both strategy and craft, from design systems to user journeys and modern interfaces. I move fluidly between big-picture thinking and hands-on execution, using storytelling and visual thinking to align stakeholders and bring ideas to life. I believe great design blends empathy, precision, and a touch of magic, and I’m energized by collaborating across global teams to create experiences that are not only beautiful but deeply usable and impactful.

Ernesto Rios

I’m a Senior UX/UI Designer who loves the challenge of transforming complexity into clarity. I thrive where logic meets creativity, turning dense data flows and intricate systems into intuitive experiences. With over 15 years designing for enterprise platforms, automotive ecosystems, fintech, and large-scale digital products, I enjoy shaping both strategy and craft, from design systems to user journeys and modern interfaces. I move fluidly between big-picture thinking and hands-on execution, using storytelling and visual thinking to align stakeholders and bring ideas to life. I believe great design blends empathy, precision, and a touch of magic, and I’m energized by collaborating across global teams to create experiences that are not only beautiful but deeply usable and impactful.

Available to hire

I’m a Senior UX/UI Designer who loves the challenge of transforming complexity into clarity. I thrive where logic meets creativity, turning dense data flows and intricate systems into intuitive experiences. With over 15 years designing for enterprise platforms, automotive ecosystems, fintech, and large-scale digital products, I enjoy shaping both strategy and craft, from design systems to user journeys and modern interfaces.

I move fluidly between big-picture thinking and hands-on execution, using storytelling and visual thinking to align stakeholders and bring ideas to life. I believe great design blends empathy, precision, and a touch of magic, and I’m energized by collaborating across global teams to create experiences that are not only beautiful but deeply usable and impactful.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Swedish
Fluent
Spanish; Castilian
Fluent
English
Fluent
Norwegian
Intermediate
Danish
Intermediate

Work Experience

Lead UI Designer at Zeekr Technology Europe (part of Geely Auto)
June 1, 2022 - July 25, 2025
Drive the UI work of the design system, collaborating closely with product and development teams in Sweden and Poland to enhance interfaces and user experiences for in-car applications targeting the European market. Ensure UI consistency across platforms and applications, aligning efforts with teams in China, Sweden, and Poland to support cross-regional delivery objectives.
Senior UI Designer at Volvo Cars
November 1, 2021 - June 1, 2022
Design UI components, visual concepts, and overall look and feel for a new platform interface that also serves as the foundation for future Polestar applications. Combine UX and UI expertise to create cohesive, user-centered design solutions.
Senior UI Designer at CEVT
September 1, 2018 - November 1, 2021
Design advanced HMI interfaces, concepts, and UI libraries for Lynk & Co, aligning with brand and business goals. Lead UI design for Zeekr 01, focusing on core components and visual identity. Core contributor to the first Zeekr Design System.
Senior UI Designer at Volvo Group
January 1, 2017 - September 1, 2018
Advanced prototyping and information architecture, as well as high-end visuals for the Instrument Cluster and System Information Device applications, working on both UX and UI.
Senior UI/UX Designer at DNB Bank Oslo
August 1, 2016 - December 31, 2016
Led a B2B customer solution project, created wireframes, pixel perfect graphics, and advanced prototypes. Conducted workshops and defined personas and user scenarios, with a focus on fintech mobile app.
UI/UX Designer at Sony Mobile
June 1, 2016 - August 1, 2016
Led UX and UI in a podcast transformation project from sound to text. Created wireframes and high-end clickable prototypes to ensure business value to stakeholders and management.
UI/UX Designer at IFS Applications
January 1, 2014 - February 1, 2016
Created graphic design and improved interaction patterns for IFS Applications 9 and 10, significantly contributing to increased licensed revenues by 28%.
UI/UX Designer at Signicat AS
March 1, 2013 - January 1, 2014
Created interaction flows and prototypes for signing bank loan documents online, online contract signing, and e-commerce credit solutions.
UI/UX Designer at Stena Line
October 1, 2017 - December 31, 2017
Created mobile app concepts and prototypes, both UX and UI.
Graphic Designer at Qlik
June 1, 2011 - August 31, 2011
Created icons and graphics for the Qlik application UI.
Graphic Designer / UX at eTraveli
June 1, 2016 - August 31, 2016
Re-branded and improved UX for the company's flight search engine sites and sales channels, adapting websites for mobile phone use.
UI/UX Designer at Eton Shirts
May 1, 2017 - July 31, 2017
Created user experience concepts for a new online application facilitating custom-made shirts based on customer choices and preferences.
Lead UI Designer at Zeekr Technology Europe (part of Geely Auto)
June 1, 2022 - June 17, 2024
Drive the UI work of the design system, collaborating closely with product and development teams in Sweden and Poland to enhance interfaces and user experiences for in-car applications targeting the European market. Ensure UI consistency across platforms and applications, aligning efforts with teams in China and Zeekr Design in Sweden, as well as partner in Krakow, Poland to support cross-regional delivery objectives.
Senior UI Designer at Volvo Cars
November 1, 2021 - June 1, 2022
Design UI components, visual concepts, and overall look and feel for a new platform interface that also serves as the foundation for future Polestar applications. Combine UX and UI expertise to create cohesive, user-centered design solutions.
Senior UI Designer at CEVT
September 1, 2018 - November 1, 2021
Design advanced HMI interfaces, concepts, and UI libraries for Lynk & Co, aligning with brand and business goals. Lead UI design for Zeekr 01, focusing on core components and visual identity. Core contributor to the first Zeekr Design System.
Senior UI Designer at Volvo Group
January 1, 2017 - September 1, 2018
Advanced prototyping and information architecture, as well as high-end visuals for the Instrument Cluster and System Information Device applications, working both with UX and UI.
Senior UI/UX Designer at DNB Bank Oslo
August 1, 2016 - December 31, 2016
Leading role in a B2B customer solution project; created wireframes, pixel perfect graphics and advanced prototypes, workshops, defining personas and user scenarios, focusing on fintech mobile app.
UI/UX Designer at Sony Mobile
June 1, 2016 - August 1, 2016
Lead on UX and UI in a project involving podcast transformation from sound to text, created wireframes and high-end clickable prototypes to ensure business value to stakeholders and management.
UI/UX Designer at IFS Applications
January 1, 2014 - February 1, 2016
Created graphic design and improved interaction patterns for the IFS Applications 9 and 10, with significant positive response contributing to increased licensed revenues by 28%.
UI/UX Designer at Signicat AS
March 1, 2013 - January 1, 2014
Created interaction flows and prototypes for signing bank loan documents online, online contract signing and e-commerce credit solutions.
UI/UX Designer at Stena Line
October 1, 2017 - December 31, 2017
Created mobile app concepts and prototypes, both UX and UI.
Graphic Designer at Qlik
June 1, 2011 - August 31, 2011
Created icons and graphics for the Qlik application UI.
Graphic Designer / UX at eTraveli
June 1, 2016 - August 31, 2016
Re-branded and improved UX for company's important flight search engine sites and sales channels, adapting websites for mobile phone use.
UI/UX Designer at Eton Shirts
May 1, 2017 - July 31, 2017
Created user experience concepts for a new online application facilitating custom made shirts based on customer choices and preferences.
Lead UI Designer at Zeekr Technology Europe (part of Geely Auto)
June 1, 2022 - June 8, 2024
Drive the UI work of the design system, collaborating closely with product and development teams in Sweden and Poland to enhance interfaces and user experiences for in-car applications targeting the European market. Ensure UI consistency across platforms and applications, aligning efforts with teams in China and Zeekr Design in Sweden, as well as partners in Kràkow, Poland, to support cross-regional delivery objectives.
Senior UI Designer at Volvo Cars
November 1, 2021 - June 1, 2022
Design UI components, visual concepts, and overall look and feel for a new platform interface that also serves as the foundation for future Polestar applications. Combine UX and UI expertise to create cohesive, user-centered design solutions.
Senior UI Designer at CEVT
September 1, 2018 - November 1, 2021
Design advanced HMI interfaces, concepts, and UI libraries for Lynk & Co, aligning with brand and business goals. Lead UI design for Zeekr 01, focusing on core components and visual identity. Core contributor to the first Zeekr Design System.
Senior UI Designer at Volvo Group
January 1, 2017 - September 1, 2018
Advanced prototyping and information architecture, as well as high-end visuals for the Instrument Cluster and touch screen applications. Worked with both UX and UI.
Senior UI/UX Designer at DNB Bank Oslo
August 1, 2016 - December 31, 2016
Led a B2B customer solution project, creating wireframes, pixel perfect graphics, and advanced prototypes, running workshops, defining personas and user scenarios. Focused on fintech mobile app design.
UI/UX Designer at Sony Mobile
June 1, 2016 - August 1, 2016
Lead UX and UI on a project involving converting podcasts from sound to text. Created wireframes and high-end clickable prototypes to ensure business value to stakeholders and management.
UI/UX Designer at IFS Applications
January 1, 2014 - February 1, 2016
Created graphic design and improved interaction patterns for the IFS Applications 9 and 10. The design contributed significantly to increasing licensed revenues by 28%.
UI/UX Designer at Signicat AS
March 1, 2013 - January 1, 2014
Created interaction flows and prototypes for signing bank loan documents online as well as online contract signing and e-commerce credit solutions.
UI/UX Designer at Stena Line
October 1, 2017 - December 31, 2017
Created mobile app concepts and prototypes, including UX and UI.
Graphic Designer at Qlik
June 1, 2011 - August 31, 2011
Created icons and graphics for the Qlik application UI.
Graphic designer / UX at eTraveli
June 1, 2016 - August 31, 2016
Re-branded and improved UX for the company’s most important flight search engine sites and sales channels. Adapted websites to mobile phone use.
UI/UX Designer at Eton Shirts
May 1, 2017 - July 31, 2017
Created user experience concepts for a new online application facilitating custom made shirts based on customers' choices and preferences.
Lead UI Designer at Zeekr Technology Europe (part of Geely Auto)
August 1, 2025 - October 1, 2025
Lead the UI work of the design system, collaborating with product and development teams in Sweden and Poland to enhance interfaces and user experiences for in-car applications targeting the European market. Ensure UI consistency across platforms and applications, aligning efforts with teams in China and Zeekr Design in Sweden, as well as our partner in Kraków, Poland; to support cross-regional delivery objectives.
Senior UI Designer at Volvo Cars Design
June 1, 2022 - October 1, 2025
Design UI components, visual concepts, and overall look and feel for a new platform interface that also serves as the foundation for future Polestar applications. Combine UX and UI expertise to create cohesive, user-centered design solutions.
Senior UI Designer at CEVT
November 1, 2021 - October 1, 2025
Design advanced HMI interfaces, concepts, and UI libraries for Lynk & Co, aligning with brand and business goals. Lead UI design for Zeekr 01, focusing on core components and visual identity. Core contributor to the first Zeekr Design System.
Senior UI Designer at Volvo Group
September 1, 2018 - October 1, 2025
Advanced prototyping and information architecture, as well as high-end visuals for the Instrument Cluster (IC) and touch screen (System Information Device) applications. Working both with UX and UI.
Senior UX/UI Designer at Volvo Cars
June 1, 2022 - June 1, 2022
Led UX/UI design across cross-functional teams, delivering unified UI components and design systems for in-car and digital experiences, driving cross-platform consistency and collaborating closely with developers and product owners.
Lead UX/UI Designer at Zeekr Europe
August 1, 2025 - August 1, 2025
Led UI design efforts for in-car applications across Europe; managed design teams in Sweden and Poland; led design system initiative and refined core components powering Zeekr's European digital products.
Senior UX/UI Designer at CEVT
November 30, 2021 - November 30, 2021
Designed advanced HM I/UI flows and libraries for Lynk & Co; standardized core components; strengthened brand visual identity and cohesive UI across platforms.
UI/UX Designer at DN B Bank
August 31, 2016 - August 31, 2016
Led UX/UI design for B2B fintech application; produced wireframes, prototypes, and high-fidelity UI; ensured usability and aesthetic quality.
UI/UX Designer at Sony Mobile
August 31, 2014 - August 31, 2014
Led UX/UI design for mobile applications; created wireframes, prototypes, and high-fidelity interfaces; collaborated with global teams.
Senior UX/UI & HMI Designer | Design System Lead at Zeekr Technology Europe (part of Geely Auto)
June 1, 2022 - August 1, 2025
Led UI and design system strategy for in-car digital products across Europe; coordinated cross-regional teams (Sweden, Poland, China) and aligned with global engineering and product stakeholders. Applied qualitative research methods including contextual inquiry and journey mapping to inform decisions and improve user journeys. Facilitated workshops and co-creation sessions to translate complex requirements into service blueprints, personas, and experience flows. Contributed to Zeekr’s in-car navigation app, driving a clearer, driver-friendly experience. Strengthened cross-region design operations and component governance, supporting efficiency and quality across platforms.
Senior UX/UI Designer | HMI & Digital Experience at Volvo Cars
November 1, 2021 - June 1, 2022
Delivered UI components, visual concepts, and a scalable design language for next-generation in-car interfaces; informed feature design with qualitative research and journey insights (e.g., Climate and Tire Pressure). Collaborated with developers, product owners, and UX teams in a sprint-based environment to ensure alignment and high-quality implementation. Contributed to design principles and experience standards shaping future digital HMI evolution.
Senior UX/UI Designer | HMI & Platform Experience at CEVT
September 1, 2018 - November 1, 2021
Designed advanced HMI experiences, UX flows, and UI systems for Lynk & Co and Zeekr, supporting the launch of their first European production vehicles. Co-led the creation of brands’ first design systems and scalable libraries, standardizing interaction patterns across platforms. Facilitated cross-functional workshops using service blueprints, personas, and journeys to visualize complexity and drive shared understanding.
Senior UX/UI Designer | HMI & Digital Experience at Volvo Trucks Technology
December 1, 2016 - September 1, 2018
Designed next-generation HMI experiences, prototyping, UX wireframes, and pixel-perfect UI for internal and customer-facing digital interfaces. Conducted contextual inquiries and journey mapping to understand driver needs and workflows, translating insights into safer, intuitive interactions. Led stakeholder workshops to align on future digital directions and contributed to scalable design systems across touchpoints.
Senior UX/UI Designer | Fintech Platform at DNB Bank
August 1, 2016 - November 1, 2016
Led end-to-end UX/UI design for a B2B fintech application in a data-rich environment; produced user flows, wireframes, prototypes, and production-ready UI. Facilitated workshops to define personas and service journeys, improving clarity and efficiency for enterprise customers. Optimized loan application experiences, increasing conversion and customer satisfaction.
UX/UI Designer at Sony Mobile
June 1, 2016 - August 1, 2016
Led UX and UI design for a podcast speech-to-text product, delivering wireframes and high-fidelity prototypes. Contributed to early UX concept development for Nimway, Sony’s smart workplace solution, shaping foundational product direction.
UX/UI Designer at Signicat AS
March 1, 2013 - January 1, 2014
Developed UX flows and interactive prototypes for secure online signing and e-commerce credit options; collaborated with partners to optimize UX for online signing flows, ensuring compliance, security, and smooth user experience. Supported projects for Swedbank, Nykredit Bank, and others to improve usability and conversions.
UX/UI Designer at eTraveli
September 1, 2011 - March 1, 2013
Rebranded and refined UX for core flight-search and commerce platforms; improved usability and visual consistency across channels and devices, boosting engagement and conversion rates.
UI Designer at Qlik
June 1, 2011 - September 1, 2011
Designed and delivered iconography and UI graphics, contributing to a scalable design system and a consistent visual language across products.
Web Designer / Web Developer at 3wPortal
August 1, 2009 - September 1, 2011
Designed and implemented websites; created responsive interfaces and front-end code, contributing to early e-commerce and web projects.
Grafisk designer / UI designer at Betsson Technologies
August 1, 2008 - July 1, 2009
Responsible for visual design for online sportsbook; created wireframes, concepts, and UI layouts, and interactive prototypes.
Owner / Web designer / Graphic designer at EnjoyCaribbean
October 1, 2004 - July 1, 2008
Founded and managed a travel agency and online portal focused on Caribbean destinations; shaped brand identity, marketing materials, and partner relationships across regions.
Web designer / Graphic designer at Rios Design
December 1, 2001 - July 1, 2004
Ran a design business delivering graphic and web design services; managed a regional web portal and client projects for local businesses.
Grafisk designer / Web designer at Screen Media AS
August 1, 2000 - October 1, 2001
Graphic design and website creation for clients; led UI design for in-house product concept development for tablet devices.
Brand identity / Package design (Freelance) at Mochica
February 1, 2023 - Present
Brand identities, logos, and packaging for restaurants and small businesses; combined strategy with visual storytelling.
UX/UI Designer at IFS Applications
January 1, 2014 - February 1, 2016
Redesigned UI and key UX interaction patterns for IFS Applications 9 & 10, improving usability and consistency across the platform; contributed to higher customer satisfaction and revenue.
UX/UI Designer at Stena Line
October 1, 2017 - December 1, 2017
Designed UX and UI for mobile booking experiences; produced concepts, wireframes, and interactive prototypes to streamline the customer journey.
UX/UI Designer at Eton Shirts
May 1, 2017 - July 1, 2017
Created UX concepts for an online shirt configurator optimized for mobile; improved engagement and conversion through intuitive configuration flows.
UX/UI Designer at Merithon
July 1, 2015 - March 1, 2016
Part-time role for a fitness community app; led UX and visual design, shaping the product direction and brand identity.
UX/UI Designer at MyCube
October 1, 2011 - December 1, 2011
Part-time role designing a new social networking platform; created wireframes, mockups, and HTML/CSS prototypes for cross-border collaboration.

Education

Computer Graphics at Studium Lindholmen
January 1, 2002 - December 31, 2004
CIW (Certified Internet Webdesigner) at Semcon Education
January 1, 1999 - December 31, 2000
Web design and graphic design at Folkuniverstitetet
January 1, 1989 - December 31, 1992
Computer Graphics (3D modeling and animation) at Studium Lindholmen
January 1, 2002 - December 31, 2004
CIW (Certified Internet Webdesigner) at Semcon Education
January 1, 1999 - December 31, 2000
Web design and graphic design at Folkuniversitetet
January 1, 1989 - December 31, 1992
Computer Graphics at Studium Lindholmen
January 1, 2002 - December 31, 2004
Certified Internet Webdesigner at Semcon Education
January 1, 1999 - December 31, 2000
Web design and graphic design at Folkuniverstitetet
January 1, 1989 - December 31, 1992
CIW (Certified Internet Webdesigner) at Folkuniversitetet / Semcon Education
January 11, 2030 - October 1, 2025
Economics Gymnasium (Ekonomisk Gymnasium) at Göteborg, Sweden
January 1, 1999 - December 31, 2000
Certified Internet Web Designer at CIW
January 1, 2002 - October 30, 2025
Graphic Design at Folkuniversitetet Göteborg
January 1, 1989 - December 31, 1993
Computer Graphics (3D modeling and animation) at Studium Lindholmen
January 1, 2002 - December 31, 2004
CIW (Certified Internet Webdesigner) at Semcon Education
January 1, 1999 - December 31, 2000
Graphic Design at Folkuniversitetet
January 1, 1989 - December 31, 1992

Qualifications

CIW (Certified Internet Webdesigner)
January 11, 2030 - October 1, 2025
Certified Internet Web Designer
January 1, 2002 - October 30, 2025
CIW Certified Internet Webdesigner
January 1, 1999 - December 31, 2000

Industry Experience

Transportation & Logistics, Manufacturing, Financial Services, Software & Internet, Travel & Hospitality, Media & Entertainment, Professional Services