Social Media Manager | Strategy, Content Creation & Growth
I specialise in social media management for small and medium-sized businesses, creating content and strategies that drive engagement, build brand awareness, and support business growth.
• Social media strategy development
• Content planning and scheduling
• Static post design and carousel creation
• Reels and short-form video content
• Community engagement
• Performance monitoring and optimisation
I offer flexible packages to suit businesses at different stages of growth, whether you need full account management or support with content creation and strategy.
Skills
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
- completed projects
- behind-the-scenes design process
- designer insights * material selections
- before/after transformations
- client testimonials
- project journeys
- designer expertise
- educational posts
- emotion-provoking captions and text overlay
- full renovations
- new builds
- vacation homes
- luxury consultations
- CTA in copy, posts and reels
- Light Ivory: #e6dcd3
- Desert Sand: #c9b196
- Warm brown: #6b4b34
- Dark Espresso: #281f18
- Natural sunlight
- Editorial magazine feel
- Close-up details
- Architectural angles
- Lifestyle moments
- Project Showcases
- Design Education
- Behind The Scenes
- fabric selections
- moodboards
- showroom visits
- material samples
- installation days
- Brand Lifestyle
Examples:
coffee beside design sketches
founder moments
studio spaces
architecture inspiration
Main Social Media Objective
Build brand authority and attract high-value interior design clients. Their goal is not to go viral, but to become a trusted luxury design name.
My Approach:
1. Increase Brand Awareness
Position Aurelia House as a premium interior design studio.
Content:
2. Build Trust With Potential Clients
Luxury clients invest based on confidence.
Content:
3. Create Emotional Connection
Show that they design lifestyles, not rooms.
Content:
4. Generate Qualified Leads
Drive inquiries from homeowners wanting:
Content:
Brand Aesthetic
Colour Palette:
Photography Style:
Content Pillars
Purpose: Portfolio + credibility
Examples:
“3 mistakes that make a room feel unfinished”
“How we choose the perfect lighting temperature”
“Why we always mix old and new pieces”
Examples:
Project Portfolio Link:
https://www.twine.net/signin
- Increase Brand Awareness & Visibility
- Position LŪNA as one of Dubai’s leading boutique wellness destinations.
- Increase recognition among luxury lifestyle audiences.
- Build a strong visual identity that communicates calm, exclusivity, and premium service.
- Drive More Bookings & Customer Conversions
- Turn Instagram followers into paying clients.
- Showcase treatments, packages, seasonal offers, and spa experiences.
- Create content that encourages appointment bookings.
- Build a Strong Online Community
- Create meaningful engagement with followers through
- Wellness tips
- Self-care education
- Behind-the-scenes content
- Client experiences
- Interactive stories
- Establish Authority in the Wellness Industry
- Position LŪNA as more than a spa — a trusted wellness expert.
- Educate audiences about skincare, relaxation, recovery, and holistic wellbeing.
- Sage Green: #b2bda3
- Stone: #978671
- Soft ivory: #ebdfce
- Brown: #6e4935
- Natural lighting
- Close-up details
- Slow, calming imagery
- Luxury textures
- Wellness Education (40%)
- Treatment Showcases (25%)
- Lifestyle & Brand Storytelling (20%)
- Promotions and Offers (15%)
Main Social Media Objective
Elevate the business’ social media presence from a simple promotional platform into a digital extension of the spa experience, and drive customer conversions. Increase brand awareness and position brand as Dubai’s leading boutique wellness destinations.
My Approach:
Brand Aesthetic
Colour Palette:
Photography Style:
Content Pillars
See project portfolio below:
https://www.twine.net/signin
- Establish Brand Prestige: Cultivate a digital storefront that feels exclusive, aspirational, and deeply artistic.
- Drive Community Engagement: Build an inner circle of brand advocates through storytelling and interactive elements rather than hard selling.
- Elevate Content Quality: Editorial and luxury feel, sticking to brand aesthetic (see below).
- Grow Digital Footprint: Increase saves and shares by creating visually arresting imagery that users want to add to their personal digital mood boards.
- Colour Palette: #b28558, #322c25, #341014, #ffffff
- Visual Style: Minimalist, architectural, and spacious.
- Photography: High-contrast lighting, natural desert sun shadows, crisp textures (grainy leather, brushed gold, liquid perfume glass).
- Videography: Slow cinematic transitions, macro close-ups of craftsmanship, ASMR audio of watch ticking or handbag clasps clicking.
- Typography: Clean, high-fashion serif fonts (e.g., Didot or Cormorant Garamond) paired with ultra-light sans-serif subheaders.
Main Goal:
Establish the brand as a globally recognised luxury house by creating a refined digital presence that builds brand desire and attracts discerning clients who value timeless design over trends.
After doing research on niche, competitors, and target audience – demographics, lifestyle, purchasing behaviour, social media habits – I developed a content strategy which included brand aesthetic, content pillars, posting schedule and examples of content.
Broad Approach:
Brand Aesthetic & Visual Guidelines
See portfolio below:
https://www.twine.net/signin
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