I'm Eryn La Guma, an ambitious, analytical and results-driven social media professional, passionate about helping businesses build a strong and engaging online presence. I specialise in social media strategy, content creation, and platform management, creating content designed to capture attention, build presence, and support business growth. From content planning and creation to brand positioning, I combine creativity with strategic thinking to develop engaging digital experiences. • Social media strategy development • Content planning and scheduling • Static post design and carousel creation • Reels and short-form video content • Community engagement • Performance monitoring and optimisation I offer flexible packages to suit businesses at different stages of growth, whether you need full account management or support with content creation and strategy.…

Eryn La Guma

PRO

I'm Eryn La Guma, an ambitious, analytical and results-driven social media professional, passionate about helping businesses build a strong and engaging online presence. I specialise in social media strategy, content creation, and platform management, creating content designed to capture attention, build presence, and support business growth. From content planning and creation to brand positioning, I combine creativity with strategic thinking to develop engaging digital experiences. • Social media strategy development • Content planning and scheduling • Static post design and carousel creation • Reels and short-form video content • Community engagement • Performance monitoring and optimisation I offer flexible packages to suit businesses at different stages of growth, whether you need full account management or support with content creation and strategy.…

Available to hire

I’m Eryn La Guma, an ambitious, analytical and results-driven social media professional, passionate about helping businesses build a strong and engaging online presence.

I specialise in social media strategy, content creation, and platform management, creating content designed to capture attention, build presence, and support business growth. From content planning and creation to brand positioning, I combine creativity with strategic thinking to develop engaging digital experiences.

• Social media strategy development
• Content planning and scheduling
• Static post design and carousel creation
• Reels and short-form video content
• Community engagement
• Performance monitoring and optimisation

I offer flexible packages to suit businesses at different stages of growth, whether you need full account management or support with content creation and strategy.

See more

Language

English
Fluent

Work Experience

Freelance Social Media Manager at Self-Employed
February 1, 2026 - Present
Developed personalised social media strategies for diverse client profiles, conducted keyword research, hashtag tracking, and competitor analysis; implemented SEO across profiles and video descriptions; produced and scheduled multi-platform content; led proactive community management; generated monthly analytics to inform growth strategies.
Personal Assistant at Txmes2 Concierge
September 1, 2025 - Present
Co-managed digital media workflows, scheduled multi-platform posts, and authored engaging copy aligned with brand voice; managed stakeholder communications; coordinated calendars and production timelines; maintained digital asset organization and updated client profiles and compliance documents to sustain cross-functional efficiency.
Beach Club Hostess at Drift Dubai
September 1, 2024 - May 1, 2025
Managed multi-channel communications via SevenRooms, WhatsApp, email, and phone to handle high-volume inquiries and bookings; acted as front-line brand representative, resolving guest concerns and ensuring satisfaction; utilized CRM data to tailor future interactions; compiled daily operational reports to identify attendance and spending trends.
Organisational Psychology Tutor at University of Cape Town
April 1, 2023 - August 1, 2024
Conducted weekly tutorials, managed ongoing digital correspondence and virtual consultations, providing structured feedback on performance; marked and graded tests and assignments.
Talent Acquisition Consultant at Isilumko Staffing
January 1, 2023 - March 1, 2023
Sourced and headhunted high-potential candidates aligned with predefined requirements; managed ATS to ensure data accuracy and pipeline visibility; conducted structured messaging campaigns to collect background, career, and compliance information.
Script Writer & Editor at Blended Audio
August 1, 2021 - November 1, 2021
Transcribed and synchronized English scripts for television, sharpening copywriting, storytelling, grammar, and precise video time-coding skills.

Education

Honours in Industrial & Organisational Psychology at University of Cape Town
January 1, 2023 - January 1, 2024
Bachelor of Social Science Psychology & Industrial Psychology at University of Cape Town
January 1, 2020 - January 1, 2022

Qualifications

Humanities Faculty Scholarship of Merit
January 1, 2021 - July 1, 2026
Humanities Entrance Scholarship
January 11, 2030 - July 1, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education, Real Estate & Construction
    Brand Authority & High-Value Lead Gen for Luxury Interior Design

    Main Social Media Objective

    Build brand authority and attract high-value interior design clients. Their goal is not to go viral, but to become a trusted luxury design name.

    My Approach:

    1. Increase Brand Awareness

    Position Aurelia House as a premium interior design studio.

        Content:
    • completed projects
    • behind-the-scenes design process
    • designer insights * material selections
    • before/after transformations

    2. Build Trust With Potential Clients

    Luxury clients invest based on confidence.

        Content:
    • client testimonials
    • project journeys
    • designer expertise
    • educational posts

    3. Create Emotional Connection

    Show that they design lifestyles, not rooms.

        Content:
    • emotion-provoking captions and text overlay

    4. Generate Qualified Leads

    Drive inquiries from homeowners wanting:

    • full renovations
    • new builds
    • vacation homes
    • luxury consultations
        Content:
    • CTA in copy, posts and reels

    Brand Aesthetic

    Colour Palette:

    • Light Ivory: #e6dcd3
    • Desert Sand: #c9b196
    • Warm brown: #6b4b34
    • Dark Espresso: #281f18

    Photography Style:

    • Natural sunlight
    • Editorial magazine feel
    • Close-up details
    • Architectural angles
    • Lifestyle moments

    Content Pillars

    1. Project Showcases

    Purpose: Portfolio + credibility

    1. Design Education

    Examples:
    “3 mistakes that make a room feel unfinished”
    “How we choose the perfect lighting temperature”
    “Why we always mix old and new pieces”

    1. Behind The Scenes

    Examples:

    • fabric selections
    • moodboards
    • showroom visits
    • material samples
    • installation days
    1. Brand Lifestyle
      Examples:
      coffee beside design sketches
      founder moments
      studio spaces
      architecture inspiration

    Portfolio Link:
    https://www.twine.net/signin

    Brand & Social Media Refinement for Luxury Boutique Spa

    Main Social Media Objective

    Elevate the business’ social media presence from a simple promotional platform into a digital extension of the spa experience, and drive customer conversions. Increase brand awareness and position brand as Dubai’s leading boutique wellness destinations.

    My Approach:

    1. Increase Brand Awareness & Visibility
    • Position LŪNA as one of Dubai’s leading boutique wellness destinations.
    • Increase recognition among luxury lifestyle audiences.
    • Build a strong visual identity that communicates calm, exclusivity, and premium service.
    1. Drive More Bookings & Customer Conversions
    • Turn Instagram followers into paying clients.
    • Showcase treatments, packages, seasonal offers, and spa experiences.
    • Create content that encourages appointment bookings.
    1. Build a Strong Online Community
    • Create meaningful engagement with followers through
      • Wellness tips
      • Self-care education
      • Behind-the-scenes content
      • Client experiences
      • Interactive stories
    1. Establish Authority in the Wellness Industry
    • Position LŪNA as more than a spa — a trusted wellness expert.
    • Educate audiences about skincare, relaxation, recovery, and holistic wellbeing.

    Brand Aesthetic

    Colour Palette:

    • Sage Green: #b2bda3
    • Stone: #978671
    • Soft ivory: #ebdfce
    • Brown: #6e4935

    Photography Style:

    • Natural lighting
    • Close-up details
    • Slow, calming imagery
    • Luxury textures

    Content Pillars

    1. Wellness Education (40%)
    2. Treatment Showcases (25%)
    3. Lifestyle & Brand Storytelling (20%)
    4. Promotions and Offers (15%)