I am a digital marketing strategist focused on social media and brand development. I combine creativity and data to design strategies that build connection and measurable growth. My expertise spans content strategy, brand storytelling, and creative direction that help brands communicate with clarity and purpose. I create strategies that turn audience attention into business results, helping brands grow with consistency and impact.

I am a digital marketing strategist focused on social media and brand development. I combine creativity and data to design strategies that build connection and measurable growth. My expertise spans content strategy, brand storytelling, and creative direction that help brands communicate with clarity and purpose. I create strategies that turn audience attention into business results, helping brands grow with consistency and impact.

Available to hire

I am a digital marketing strategist focused on social media and brand development. I combine creativity and data to design strategies that build connection and measurable growth.

My expertise spans content strategy, brand storytelling, and creative direction that help brands communicate with clarity and purpose. I create strategies that turn audience attention into business results, helping brands grow with consistency and impact.

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Language

English
Fluent
Arabic
Advanced

Work Experience

Social Media Manager at Assembly Global
January 1, 2022 - Present
Directed a portfolio of 3-4 key client accounts, serving as the primary strategic liaison. Strategically managed a monthly client revenue portfolio of $30,000-$40,000, ensuring fiscal responsibility and profitability. Orchestrated and executed social media campaigns across nine diverse sectors, demonstrating exceptional versatility. Oversaw the full social media lifecycle, from high-level strategy and content planning to execution and final performance analysis. Leveraged data analytics to optimize campaigns and demonstrate ROI. Cultivated strong client relationships, securing long-term retention and contributing to agency growth.
Team Leader at Noon.com
January 1, 2022 - October 20, 2025
Directed the KSA social media vertical, oversaw the team responsible for managing brand reputation and customer engagement. Achieved a remarkable turnaround in social media sentiment, elevating the brand's performance from negative to highly positive in a short period. Managed cross-functional teams to align brand messaging and mitigate a substantial month-over-month loss in brand value for VIP customers.
Team Leader at NOON.COM
January 1, 2019 - January 1, 2022
Directed the KSA social media vertical, overseeing brand reputation and customer engagement. Achieved a remarkable turnaround in social media sentiment, elevating brand performance from negative to highly positive in a short period. Managed cross-functional teams to align brand messaging and mitigate a substantial month-over-month loss in brand value for VIP customers. Recognized for exceptional performance, earning a promotion to a senior leadership position by consistently driving team engagement metrics to a top-tier level. Streamlined social media operations by implementing automation and macros, significantly reducing issue resolution time and boosting team productivity.

Education

Bachelor of science at University of Sharjah
September 1, 2018 - October 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Travel & Hospitality, Other, Retail